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BSM Podcast 3

BSM Podcast – Season 3 – Episode 3 – Frank Garcia – WFNZ

Jason Barrett

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The third episode of Season 3 of the BSM Podcast includes a 25-minute discussion with former NFL offensive lineman and WFNZ afternoon drive personality and Charlotte sports radio veteran Frank Garcia. This conversation took place in person inside the WFNZ studios and covers a wide array of topics including how Frank got started in the business, the toughest adjustments going from playing sports to talking about it, what he learned good and bad while working with different partners, how he handled initial complaints from his former teammates and teams, what advice he has for Jason Witten as he transitions into the Monday Night Football booth, and much more.

In the BSM 180, Jason focuses on reacting to a few points Clay Travis raised during an interview with The Big Lead. Key points discussed include audience engagement vs. audience size, charging for podcasts vs. keeping them free, and becoming an authority figure in a space where you have a chance of standing out.

SUBJECTS DISCUSSED WITH FRANK:

  • Growing up in Phoenix and who he watched or listened to
  • When he began thinking about a career after the NFL
  • How he viewed interacting with the media during his career
  • Discovering an interest in doing radio and wanting to do more
  • Being thrown into the fire without professional broadcast training
  • Handling critical feedback from his former team and teammates
  • How he navigated difficult situations with players and team officials
  • When he became comfortable and unafraid of pissing people off
  • Advice for Jason Witten joining the Monday Night Football booth
  • What makes his turn the volume up on a sports radio show
  • What makes him turn the volume down on a sports radio show
  • The things he learned while working with Mark Packer
  • How he blended working alongside Brentson Buckner
  • Hosting a show with former teammate Mushin Muhammad
  • Working with Mark Yarbrough and how his role changed with him
  • Teaming up with Kyle Bailey and how he knew it would work
  • The differences between PD’s D.J. Stout and Tony DiGiacomo
  • Quick Hits: Best athlete on TV, successful shows, desserts, Top 13 in 2017

FROM THE GUEST

Frank’s Twitter handle: @FrankGarcia65

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BSM Podcast 3

BSM Podcast – Season 3 – Episode 8 – John Lund – KNBR San Francisco

Jason Barrett

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BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.

AREAS COVERED WITH JOHN:

  • How he got his foot in the door in the sports radio business
  • What out of market hosts need to do to connect in a new city
  • Being willing to sacrifice your shot to make your partner look good
  • The qualities that separate a good and bad program director
  • What the biggest challenges are to programming a good brand
  • How do you adjust to working with a GM who operates differently
  • Balancing being critical and soft while hosting on a flagship station
  • What a talent should be doing to maximize their value thru sales
  • Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
  • The most difficult moment of his sports radio career and how he handled it

FROM THE GUEST

John’s Twitter handle: @JohnLundRadio

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BSM Podcast 3

BSM Podcast – Season 3 – Episode 7 – Lance Zierlein – ESPN 97.5

Jason Barrett

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Episode seven of Season 3 of the BSM Podcast features a conversation with ESPN 97.5 morning host and NFL Network draft analyst Lance Zierlein. During the span of forty five minutes, Lance reflects on the twists and turns of his broadcasting career. He also offers insight into what goes into preparing for the NFL Draft, how he views media beefs between local hosts, why creating characters and delivering impressions is beneficial to a morning show, and much more.

TOPICS DISCUSSED WITH LANCE:

  • Listening to sports radio and eventually moving into it
  • How he landed a morning drive show with limited experience
  • Leaving 610 and moving to KGOW and how it happened
  • Why he left KGOW despite loving the atmosphere
  • Moving to SportsTalk 790 and why he made the jump
  • Considering an opportunity to host in the Bay Area
  • What the preparation process involves for a draft analyst
  • Introducing characters and impressions in morning drive
  • How he feels about public feuds between sports radio hosts
  • Sean Salisbury’s decision to not discuss anthem issues
  • Quick Hits: Why he does it, Smartest mind, Biggest concern, Favorite character

FROM THE GUEST

Lance’s Twitter handle: @LanceZierlein

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BSM Podcast 3

BSM Podcast – Season 3 – Episode 6 – Anthony Stalter – 101 ESPN

Jason Barrett

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The sixth episode of Season 3 of the BSM Podcast features an in-studio discussion with 101 ESPN midday host Anthony Stalter. BSM President Jason Barrett talks to the St. Louis radio host about his broadcasting journey, the transition from behind the scenes to on the air, keeping a show consistent while a friend and teammate (Chris Duncan) battles thru health challenges, and more.

ISSUES DISCUSSED WITH ANTHONY:

  • When he started listening to sports radio
  • Getting his start in the business in Detroit
  • How he wound up moving working in St. Louis
  • What colleagues would say about his producing skills
  • How his producing background helped him as a host
  • Moving from producer to Chris Duncan’s on-air partner
  • What helped their relationship grow as on-air teammates
  • Going thru challenges as Duncan battles health issues
  • Adjusting to rotating co-hosts while Duncan is away
  • How he weaves in sports gambling content into his show
  • Why he thinks listeners have formed a connection with 101 ESPN
  • Quick Hits: Best/Worst traits, Hosts to study, Producer advice, 2nd best STL host

FROM THE GUEST

Anthony’s Twitter handle: @AnthonyStalter

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