It’s 8am in Charlotte, the middle of May, and Uber driver Mike has his SiriusXM dial tuned to ESPN Radio. Being a transplanted New Yorker, he isn’t attached to the local sports stations, but has pledged his support to the one network which has provided him with a consistent listening experience that suits his tastes, ESPN Radio.
Just ten years ago the father of two relocated to the area, hoping to find a show that talked about his hometown teams and partially resembled the program he had grown up on, “Mike and the Mad Dog.” But that type of show didn’t exist in North Carolina so it required adjusting to what was available. Although he enjoyed Mark Packer on WFNZ, he didn’t care as much about local topics.
That opened the door to finding a new brand and talk show. After sampling a number of options, “Mike and Mike” became his preferred listening experience. The show spent time talking about the New York sports teams, and had their finger on the pulse of what mattered most to sports fans each day. Over the next decade, Greeny and Golic were part of Mike’s routine, until November 2017 when ESPN decided to make a change in mornings.
“When they announced Mike and Mike were going away, I was upset and not sure I was going to stick around,” said Mike. “I enjoyed Greenberg and Golic and wasn’t happy that ESPN split them up. Luckily though Golic stayed and they added Trey who I knew and liked from TV, and that convinced me to give them a chance. I’m glad I did because it’s a similar show.”
The feelings shared by Mike are similar to what many others feel. There’s been a comfort in hearing ESPN Radio’s morning programming for close to two decades, and although “Mike and Mike” had their differences from “Golic and Wingo,” there’s enough similarities to retain the base that’s been loyal to ESPN’s morning show.
But anytime a station or network changes a popular show after eighteen years, it’s going to create noise, especially if the show isn’t considered broken. “Mike and Mike” were a huge part of the morning radio experience for sports radio listeners all across the nation, not to mention one of the most popular tandems on any of ESPN’s platforms. If the network was going to split them up and explore a new direction in morning drive, they’d likely have been given a pass. After all, introducing new faces and voices on a huge national network like ESPN Radio requires time.
But starting over isn’t an easy decision. It’s made even more difficult when you still have one part of the show in tact, and he’s familiar and popular with listeners and advertisers, and shown an ability to continue performing on a high level. Figuring out where Golic fit into the company’s plans was very important but this wasn’t just a company call. Golic had to make a few decisions too.
After going thru multiple morning shows on the same network with different partners, did he want to give it a third try? Did he want to continue dealing with comparisons to his former show? Was he still excited, energized and in love with the job he had done for over two decades, and willing to trust his employer to set him up for success after the previous year had produced a number of internal and external tensions as a result of his breakup with Mike Greenberg?
When the dust settled, ESPN chose to make subtle tweaks in morning drive rather than wholesale changes. There was an internal belief that Golic had more left in the tank, and affiliates and advertisers were comfortable and satisfied with the association and preferred for it to continue. Once Golic learned that Trey Wingo was an option to be his partner, and the addition of his son Mike Golic Jr. was being considered, it was clear to him that it wasn’t time to ride off into the sunset just yet.
“When the idea of working with my son and Trey was brought up it re-energized me,” said Golic Sr.. “This is my third time around the block. I worked first with (Tony) Bruno, then Greeny, and now Trey, and I felt the show was at its best when it was focused on being a radio show. The company said they wanted to get back to that and as I thought about it and the idea of working with Trey and my son, I felt we had a chance to grow faster than the last two shows did because the relationships were already established.”
Upon the announcement of ESPN Radio naming “Golic and Wingo” its new morning show, enthusiasm wasn’t as high among sports radio members outside of the ESPN Bristol campus. Many hoped the network would shake things up, and the idea of offering a similar style show was initially viewed as less than inspiring. As one unnamed source told me “ESPN had an opportunity to do something exciting and instead served up a second serving of vanilla radio.”
To content people not inside the ESPN bubble, higher value is placed on big personalities and unfiltered opinions. What isn’t given much consideration is whether a show is the right fit for the ESPN brand, sustainable for affiliates, and pleasing to the company’s paying clients.
But in executive circles, the ESPN brass had to consider a myriad of factors including the difficulties of replacing a high profile show. It’s easy to clamor for something new when moving on from an established program, but why purchase a new car if the one you already own drives well, is strong under the hood and only needs a few cosmetic changes?
“We’re proud of what we accomplished with Mike and Mike and saw this is an opportunity to build on the past 16 years,” explained ESPN Radio Senior Director, Programming and Operations Justin Craig. “Since making the change in mornings to Golic and Wingo, not one major market affiliate or dollar has been lost. I think that speaks to the power of our brand, the quality of our talent, and the trust we’ve earned from super serving our radio partners.”
Fast forward to today, six full months into their morning radio adventure, and “Golic and Wingo” have done their part to represent ESPN Radio well in the affiliate and advertising space. They’ve also produced the same multi-platform content that has made ESPN successful in mornings in previous years. The ratings may be down year over year in top markets like New York and Chicago (Two of ESPN’s owned stations and operated markets), but that’s not a surprise as any new show going in after Mike and Mike would require time before an audience committed to them. ESPN Radio Senior VP Traug Keller mentioned on the BSM Podcast last month that he believes new shows need over a year in order to establish a connection.
The bigger reflection of the show striking the right chord for company folks is that it’s held on to the “Mike and Mike” base, fueled the fire of the same “Mike and Mike” critics, and done its part to satisfy business partners. Although there’s a confident belief in the show’s development, areas of improvement aren’t being dismissed either.
“I think it’s a good show right now, but it has the potential to be great,” said Marcia Keegan, Vice President, National Radio Programming and Production. “The show could benefit from adding a few bigger guests, football talkers, and creative stunts. We’re always trying to find ways to improve. We’re only a few months into this show and already I can hear how it’s grown. As the guys gain more reps, they’re going to develop an even stronger rhythm.”
One advantage “Golic and Wingo” have over the prior two morning shows on ESPN Radio is the instant chemistry and familiarity that already existed between Golic Sr., his son Mike Jr. and Trey. Their relationship history doesn’t guarantee anything, but it helps a host feel comfortable when they already know their partner’s hot buttons, weaknesses, quirks, and day to day approach. It certainly was a huge factor in Wingo in making the decision to take on the challenge of hosting a 4-hour radio morning show.
“It’s very rare in this business to be twenty years in and get the chance to do something new with someone you love working with,” said Wingo. “Our prior relationship made this easy and worth doing. My biggest adjustment was adjusting to the morning schedule. I’m a night person. I’m still on that routine of “wake up idiot”.”
If Wingo thinks it’s rough hitting the airwaves at 6am each day, imagine what must be rolling thru Mike Golic Jr.’s head. He wakes up each day after 2am and sets a number of additional alarms just to make sure he doesn’t oversleep. He then hits the airwaves across the country at 4am, hosting “First and Last,” before making a seamless transition from his solo show to joining the first hour of the morning program.
Despite not having the opportunity to pre-plan with the morning crew due to being on the air, Golic Jr. says they’ve found a way to work around it.
“We talk a lot and prep the night before,” explained Golic Jr.. “They also get to listen to me while driving in which gives them a chance to hear what I’m passionate about and react to it too. We’re fortunate to have a good cast around us too and we’ll rely on them and trust their feedback to determine if we should stick with something or change direction. Nobody is afraid to speak up and voice their opinion on ways to make the show better.”
But when family relationships carry over to the workplace, sometimes they’re counterproductive. That isn’t the case though for the Golic’s. Mike Jr. made the choice to pursue a football career just like his father, and when that didn’t work out, he pursued his father’s second labor of love, the sports media business. So far, so good.
Since making the move, Golic Jr. has increased his value inside ESPN. He’s gone from making occasional on-air appearances, contributing to fantasy football programming, and co-hosting “First and Last,” to hosting “First and Last,” taking part in social media shows, and appearing each day on “Golic and Wingo.”
Given the nature of the sports media business, there will of course be whispers about Golic Jr. gaining advantages due to who his father is. He’s not naive, he understands that. Ironically, most who move up the ladder in this industry do so based on having talent and relationships. Rarely do people land a high profile opportunity by blindly submitting a resume and demo tape.
No matter what your perception is of Jr.’s ability to get his foot inside the door, he’s had to work hard to stay there. He’s also had to perform in front of the nation’s eyes and ears, knowing that he’ll forever be compared to his father. Though those comparisons may bother some, Golic Jr. wears them like a badge of honor. He’s proud of who his father is, and acknowledges how much of an influence he’s had on his career.
“I saw the proof of concept in my dad,” shared Golic Jr.. “Mike and Mike was a big part of my life. The work dad did on that show inspired me to want to be in this business. Now look at where we are. How many people get to talk sports with their dad each day for a living? The only downside of working with him is that he’s wrong a lot. He could also dress better and improve his footwear.”
That good ole fashioned ribbing between father and son has been on display since the show was introduced on ESPN Radio in November. It allows them to provide a family friendly sports program for morning commuters, while embracing unexpected moments that may leave them initially startled. No time was that more evident then when Rhonda Rousey appeared on the program.
“Golic and Wingo” aren’t going to be confused for a shock-jock morning show or a program which goes for the throat of whoever’s on the front page of ESPN.com. They concentrate their efforts on having insightful, topical and entertaining sports conversations while mixing in laughter, guests and social interaction. That may not be a revolutionary approach but it’s a formula that keeps an audience engaged and advertisers and affiliates happy.
“We want to continue building the relationship and get comfortable discussing anything on the show,” said Wingo. “I’m not worried about numbers and things beyond our control. We’re just going to roll with the punches, do what we do, and see what happens. Just like the NFL Draft, nobody really knows what’s going to happen. You’re making educated guesses. Right now, we’re having fun and delivering what we feel is a good show and we’re going to enjoy the ride as long as it lasts.”
Though he might downplay it, Wingo understands the high stakes involved in running point on ESPN Radio’s morning show. The program, which also broadcasts on television on ESPNEWS, is critically important to the network’s success. If ratings, revenue or affiliates were to decline, so too would the fun.
But unlike some in local situations, if the show doesn’t work out, Trey doesn’t have to worry about finding employment. Having been one of the best and most respected hosts on ESPN’s NFL programming, he’s earned trust with the viewer, and likely gained a few more fans in the company by agreeing to take on the challenge of filling Greeny’s spot and hosting the morning show. Despite having done a great job on the network’s NFL coverage, Wingo admits the chance to expand his horizons was welcomed.
“My presence on ESPN around the NFL has been tremendous but this now gives people a chance to learn more about me and my personality,” said Wingo. “Sports fans are discovering that I keep my finger on the pulse of other sports too. You’re not going to hear hot takes from me. That’s not my style. I’ll give opinions when I feel I need to, but I believe it’s about organic conversation and this shows provides plenty of opportunities to create that.”
The challenge of creating those organic conversations depends largely on strong chemistry and familiarity. Trey and the Golic’s have a firm handle on that. Golic Sr. has been down this road before, and knows all too well how difficult it can be and how long it can take to find the right mix with a co-host. His prior two morning shows with Greeny and (Tony) Bruno were each successful, but required developing relationships and learning what to do and what not to do.
In this case though, relationships were already formed. Golic and Wingo have worked inside the same location for over twenty years, they’ve done shows together, and they’re friends with mutual interests. That certainly helps when assembling a new show, and Justin Craig says that preexisting chemistry has made a difference in the way the show has grown over the first six months.
“They’re in their first season,” Craig points out. “In sports, teams get better with time. There’s still work to be done of course but I think Mike and Trey launched at a higher point than others.”
To make sure the morning show is firing on all cylinders, ESPN Radio has spared no expense in surrounding their on-air stars with a top notch behind the scenes crew. The production team is led by radio producer Dan Stanczyk, social media producer Ali Bronson, board op Cliff Augustin, production assistant Devin Kane, and imaging director Jerry Mailhiot.
And that’s just the radio side of things. The television crew includes producer Rob Morgan, director Carlos Mejia, production assistant Andrew Distler, and researchers Brett Perrotta and Riley Foreman.
With that type of support given to the show, creating a multi-platform successful product for ESPN is the expectation. When you watch on TV, listen on radio, follow on social media, or catch up later on the website, the reason things run smoothly is because of all of the individuals involved in the show.
But how does that factor into the content creation process? Ali Bronson acknowledged that teamwork, attitude and role definition are important behind the scenes, but having consistent input and solid execution from the hosts makes all the difference.
“These guys are motivated to deliver a great show and there’s a collective understanding of what’s expected each day,” said Bronson. “They each know their role on the show, and participate in the content process including how to use social media and GIF’s to create tune ins. Golic Sr. steers us back to where we need to be if we get off track. Trey drives the show and looks for his spots to react. His being new to the show has brought a new energy and allowed everyone to have fun. In terms of what we talk about, it depends on what matters most at that particular time. The NBA Playoffs and NFL topics though generate the strongest reactions from Trey and Mike Sr. so we make sure they’re a big part of what we do.”
With nearly six months in the books and having weathered the storm of replacing a high profile morning show, it’s natural to wonder “what’s next?” The content may be topical, the chemistry natural and the energy high, but to expand the audience, increase the confidence, and elevate the position of what was initially viewed by some as “Mike and Mike Part 2,” it’s all about where the show goes from here.
Golic Sr. acknowledges that they’re off to a strong start, but hasn’t lost sight of the way the business works or his own career aspirations:
“I view this industry very similar to my football career, I’m on the same team but the roster changes sometimes,” explained Golic. “I think this show has the ability to grow faster than the last two did and we’re off to a good start but if we’re able to get Jr. more involved in the future that would be welcomed. As long as I’m having fun, I want to keep doing this. I would though like to call more games.”
So, that begs the question, should Golic Jr. be more involved? If the network is going to include him in the first hour, why not utilize him during the remaining three?
To their credit, network officials have eased Golic Jr. into the show rather than immediately throwing him into the deep end. That strategy has allowed Trey and Mike Sr. to find their groove together, which is essential for the program to ascend to its highest level.
However, the youthful approach that Golic Jr. supplies has added a nice touch. That’s especially important given that Trey and Mike are in their mid fifties. It allows the show to play to both ends of the sports radio demographic. One thing’s for sure, an increased role certainly wouldn’t be rejected by Golic Jr. if it were to be presented.
“I love doing this and want to contribute more but that’s not up to me,” Golic Jr. said. “If they feel in the future that my role should be expanded then I’ll happily have that conversation. But right now, I’m just thrilled to be a part of it.”
Golic Jr. may have his sights set on advancing his career and earning more air time on the nation’s largest sports morning show, but after enduring the public barrage that comes with replacing a popular show like “Mike and Mike,” Trey and Mike have reached a point where they’re done looking in the rear view mirror. They’re not worried about how they stack up to the former show, if ESPN executives are second guessing their decision, or if their style of show makes the masses happy. Their primary concern is doing a show they can feel good about it. If that results in affiliates, advertisers, listeners, and executives being satisfied, then that’s icing on the cake.
“I don’t get caught up in numbers and all that stuff” said Golic. “If I can leave you with one serious and one funny note then I feel good about what we did.”
Never one to pass up an opportunity to lighten the mood, Wingo countered with “If I can wake up and get thru 4 hours, that’s a good day.”
Six months into the start of their show, the lights remain on, the affiliates are still there, and the revenue is strong. That has to give ESPN executives confidence that they’re on the right track.
For Golic and Wingo though, there’s another way to measure progress. Their badges still work, the checks still clear, and they continue to do a show with people they enjoy being around. If that’s not the definition of success, then what is?
2022 BSM Summit Adds Pablo Torre, Joe Fortenbaugh, Kazeem Famuyide & John Jastremski
“By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day Summit.”
The announcements continue for the 2022 BSM Summit. After recently sharing the news that former ESPN Radio executive Traug Keller would join us in the big apple to accept the Jeff Smulyan Award, and previously revealing the first fourteen participants scheduled to appear, it’s time to inform you of a few key talent who will participate in sessions at March’s show.
I’m thrilled to welcome ESPN’s Pablo Torre to the 2022 BSM Summit. Pablo’s been with the worldwide leader since 2012. During that time he’s served as a senior writer for ESPN.com, the host of the ESPN Daily podcast, and has appeared on shows such as Around The Horn, Highly Questionable, and The Dan Le Batard Show. He also previously co-hosted High Noon with Bomani Jones. Prior to joining ESPN he spent five years writing for Sports Illustrated. Having worked with a mixture of talent from various backgrounds, I’m looking forward to having him share his insight and opinions on the value of it at the show.
Pablo isn’t the only ESPN personality joining us in New York for the conference. I’m excited to welcome back a great friend and one of the smartest sports betting analysts on television, Joe Fortenbaugh. Joe is regularly featured on ESPN’s sports betting program Daily Wager. He also appears on other ESPN programs and segments on television, radio and digital platforms. Prior to joining the network he hosted 95.7 The Game’s morning show in San Francisco, and hosted “The Sharp 600″ sports betting podcast. He’ll moderate a conversation with sports betting executives at the show.
Given that this two-day sports media conference is taking place in the heart of New York City, it’d be silly to not include someone who’s passion, energy, sound, and content embody what New York is all about. The Ringer’s John Jastremski will make his BSM Summit debut in 2022. The ‘New York, New York’ host is known to many for his years of contributions on WFAN. It’ll be fun picking JJ’s brain on the differences between performing on a traditional platform and the digital stage.
Jastremski isn’t the only one with a connection to The Ringer who will participate at our 2022 event. My next guest is someone who I’ve followed on YouTube and Twitter for years, has infectious energy and likeability, and has taken his life experiences and sports passions and turned them into opportunities with MSG Network, SNY, The Ringer, Bleacher Report, WWE, The Source and various other outlets. Kazeem Famuyide will join us to shed light on his journey and offer his perspective on the value of traditional vs. non-traditional paths.
By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day event. I’ll be announcing the addition of a very special executive in mid-October, as well as a few high profile speakers and awards recipients in the weeks and months ahead. I’m appreciative of so many expressing interest in speaking at the conference, and as much as I’d like to include everyone on stage, I can’t. Keeping the Summit informative, fresh and focused on the right issues is important, and to do that, I’ve got to introduce different people, perspectives and subjects so our attendees gain value to further improve the industry.
A reminder, the 2022 BSM Summit is strictly for members of the sports media industry and college students aspiring to work in the business. It brings together people from more than thirty different media companies and focuses on issues of relevance and importance to media industry professionals. The show takes place March 2-3, 2022 in New York at the Anne Bernstein Theater on West 50th Street. Tickets and hotel rooms can be secured by visiting BSMSummit.com. For those unable to attend in person, the Summit will also be available to view online. Virtual tickets can be purchased by clicking here. Hope you’ll join us!
Traug Keller Named 2022 Recipient of the Jeff Smulyan Award
“Former SVP of ESPN Audio and President of ABC Networks Traug Keller has been chosen as our 2022 recipient of the Jeff Smulyan Award.”
Sometimes decisions are difficult. Other times they’re not. This was one of the easiest ones I’ve made since launching the BSM Summit in 2018.
If you haven’t attended the Summit before, one of the cool parts of the conference each year is that we take time to honor people who have left a permanent mark on the industry we love. Awards ceremonies are held both days to recognize difference makers who have made positive contributions to the sports radio business. At our 2022 BSM Summit, I am pleased to share that a great man will be celebrated for his life’s work.
It is my honor to announce that former SVP of ESPN Audio and President of ABC Networks Traug Keller has been chosen as our 2022 recipient of the Jeff Smulyan Award. Keller becomes the third industry executive to earn the honor. Kraig Kitchin and Dan Mason were the first two to be recognized at the 2019 and 2020 BSM Summit’s.
Upon learning that Traug had been selected as the next Jeff Smulyan Award winner, Emmis Communications CEO Jeff Smulyan said, “Traug Keller has left an indelible imprint on not only sports radio, but on all of broadcasting through his remarkable career. I’m proud to call him my friend, but I’m just one of the legions of people who have loved every minute of their time with him. He’s a broadcaster’s broadcaster, but more than that he’s one of the best people I’ve ever known.”
“I am humbled for sure but thrilled to be receiving an award with the name of my good friend on it, Jeff Smulyan,” added Traug Keller, now the EVP and COO of American Media. “Jeff did what all too few leaders in business do, he took risk and action against all kinds of headwinds and the rest of us in the great business of Sports Audio were the beneficiaries of it. Thanks to BSM for this great honor and I look forward to seeing a bunch of old friends in March!”
Anyone who has crossed paths with Traug over the past three decades knows how important he was to the success of ESPN Radio. He’s been a friend to many, a great partner to hundreds of radio affiliates, and a champion for talent. His support for BSM has also meant a lot.
Perhaps even more impressive was Traug’s ability to connect with his affiliates, clients and colleagues, offering steady leadership and on-air stability for ESPN Radio. No executive leaves with a perfect record, but Keller had a knack for landing on the right side of many decisions. None as impressive though as retiring from sports radio in February 2020, one month before the sports world came to a screeching halt and a global pandemic rocked the entire advertising industry. Talk about timing Traug, haha.
In all seriousness, having Traug and Jeff together on the same stage in front of the industry to give folks an opportunity to show their appreciation for their accomplishments is a real treat. So many enjoy professional success today due to bold and smart decisions made by each of these men, and I couldn’t be happier to spend time with both in New York City this March.
For tickets, hotel and additional details regarding the 2022 BSM Summit visit BSMSummit.com.
14 Participants Announced For The 2022 BSM Summit
“The industry is rapidly evolving, so as a professional, it’s vital to learn new skills, build relationships, discover what clients want in order to generate more revenue, understand audience behavior, and pick the brains of your peers to create new ideas.”
To most people, six months is far enough away to not think much about it. But when you’re building a conference, it feels way too close to get everything done in time that’s required to execute a high caliber event.
By now you’ve likely heard that the 2022 BSM Summit is returning to New York City on March 2-3, 2022. I shared that news on July 19th, but didn’t provide many details other than the date and venue (Anne Bernstein Theater). Tickets weren’t even put on sale because I wanted to make sure a few other items were nailed down first before we started accepting payments.
Before I discuss some of those details, I want to remind folks that for the first time ever, the Summit will be available to attend both in-person and virtually. A big thanks to Nuvoodoo for partnering with us to make the Summit available online. If you’ve been to this event before, then you know the live experience is extremely valuable. That said, due to the ongoing issues in our country with Covid-19, some may prefer not to travel and watch it online instead. We’ve gone to great lengths to make this valuable for industry professionals, including pricing tickets differently on BSMSummit.com to account for the live vs. online advantages. If you’re planning to attend, you can now purchase tickets on the website.
As far as other key items are concerned, finding the right hotel partner was important. I’m pleased to share that Hotel Edison will serve as the official hotel of the 2022 BSM Summit. I know that keeping travel costs low is vital yet industry professionals also want to stay in a nice location close to the event. I think we’ve pulled that off again. Hotel Edison is only a 3-block walk to the Anne Bernstein Theater and they’ve provided an excellent rate for attendees. Rooms will go fast though, so click here to reserve your room asap to avoid missing out.
The next part of this process involved gathering sponsors. As an independent operator who focuses more on content and consulting than sales, this part isn’t always easy. I don’t have a sales team working for me nor do I have 40-hours a week to focus solely on Summit sponsors. Fortunately, I’ve built a few great partnerships over the years, so I’d like to thank ESPN Radio, Compass Media Networks, and Stone Voiceovers for offering their support once again. I know other clients will return too, but there are many other broadcasting companies and businesses with products targeted to industry professionals who haven’t been part of this event before. So here’s an opportunity to change that. Check out our Advertising page, and if you see something that appeals to your group, get in touch so we can discuss how we might be able to work together. Your support allows us to continue doing this event for the industry.
Now that we’ve taken care of the business, let’s talk about the thing that everyone cares about most, the speakers. I usually start off by announcing some of the high profile personalities who will be part of the show. This year though, I’m going to start by focusing on some of the top programming minds in the industry. It’s an honor once again to welcome Emmis CEO Jeff Smulyan, Premiere Radio Networks SVP of Sports Don Martin, Westwood One and Cumulus Media SVP of Sports Bruce Gilbert, SiriusXM SVP of Sports Steve Cohen, Audacy New York Market Manager Chris Oliviero, former WFAN Program Director Mark Chernoff, current WFAN Program Director Spike Eskin, 670 The Score and 1250 The Fan Program Director Mitch Rosen, and Hubbard’s Director of Digital Content Phil Mackey to the BSM Summit.
As great as it is to have those nine gentlemen part of the event, I’m equally excited to welcome a few new faces. Joining us for the first time will be Blue Wire Podcasts CEO Kevin Jones, The Volume’s Head of Content Logan Swaim, Nuvoodoo Media’s CEO Carolyn Gilbert and EVP of Research Analysis Leigh Jacobs, and WFNZ Program Director and the creator of 92.9 The Game in Atlanta and 93.7 The Fan in Pittsburgh, Terry Foxx.
If you’ve followed how we promote this event over the years, you know that I don’t share all the details at once. The credentials of these fourteen individuals are well documented, and having them involved is important to me. By the time March rolls around though, we’ll add 30-40 others with similar qualifications. I won’t tell you who else has committed to join us for the show, but there’s some serious firepower to be announced in the coming weeks and months. I’m especially excited to spend time on stage with one well respected executive during one of the Summit’s featured sessions.
What I value most about the Summit is that it brings the industry together and allows us to examine many different layers of the industry over a sixteen hour period with a lot of smart and successful people. In doing so, folks are able to return home with valuable knowledge and action steps to help themselves and their brands. This conference started with a focus on radio but has since expanded to cover podcasting, social media, sports betting, marketing, video, print, etc.. The industry is rapidly evolving, so as a professional, it’s vital to learn new skills, build relationships, discover what clients want in order to generate more revenue, understand audience behavior, and pick the brains of your peers to create new ideas. The more informed you are, the better your chances of being successful, and the education provided at the BSM Summit will absolutely help you grow as a professional.
Look for our next announcement early next week. There’s a lot to dive into in New York and I’m eager to spend time with the industry’s best and brightest, as we work on making 2022 a huge bounce back year for the sports media business.
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