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ESPN+ and the Action Network Launch Betting Show

Brandon Contes

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Earlier this week, John Ourand of the Sports Business Journal reported regional sports networks would look to launch sports betting related shows before they become common on a national level. Because sports gambling will be legalized individually by each state, it’s logical to expect local networks to emphasize sports betting as it becomes legal within their region.

With New Jersey expected to legalize sports betting soon, SportsNet New York, which serves most of New Jersey, will be eyeing the addition of betting coverage to their lineup.

“Our hope and expectation is that this is an opportunity for us in the second half of 2018,” SNY president Steve Raab told Ourand. “There are some states and some networks where my guess is that it could be a year or two — or never — before there’s an opportunity.”

New Jersey was hoping to be open for sports betters by Memorial Day Weekend, but fell short of that goal. According to USA Today, Delaware will now be the first new state to offer sports betting, opening for business on Tuesday June 5th.

Sports gambling programs reaching the national stage on ESPN or FS1 will depend on how quickly states follow suit to join Delaware in legalizing the practice. ESPN won’t put resources towards a wagering show if Delaware is the only state where sports betting is legal, however, once the number of states with legal sports gambling reaches 25 or 30, national networks will need to adjust their programming accordingly.

While ESPN and FS1 might not be ready to put a gambling show on their national network, Ourand reported the new subscription-streaming platform, ESPN+ has launched a betting show in conjunction with The Action Network.

I’ll Take That Bet is the first sports wagering related content on the ESPN+ platform, hosted by The Action Network Head of Media, Chad Millman along with retired NFL player Geoff Schwartz, NBA reporter Matt Moore and former MLB All-Star Paul Lo Duca. Two of their betting experts will be featured in each 15-minute show, with all of them alternating to select 10 bets off a betting board. Shows will be released multiple times per week in the 5:00 – 6:00 pm ET hour.

ESPN and The Action Network were reportedly working on a gambling show for ESPN+ prior to the Supreme Court decision on May 14th allowing states to legalize sports betting. It’s probable they were planning the show prior to the decision, but ESPN and The Action Network knew the Supreme Court decision was coming soon. Had the Supreme Court surprisingly ruled in the other direction, disallowing states to legalize sports wagering, it’s unlikely they would have rolled betting related content on ESPN+.

“Our ambition was to be in this space with our premium product at the outset,” said ESPN Senior VP/Original Content, Newsgathering & Digital Media Rob King.

“We know this content has its audience,” King told SBJ’s Ourand. “We’re putting together a strong portfolio of content and distribution for ESPN+. This will add value overall.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Netflix CEO: ‘We’re Not Anti-Sports, We’re Just Pro-Profit’

“He characterized expensive media rights as a “loss leader” in the streaming world and noted that Netflix doesn’t view sports as a necessity to grow.”

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Netflix will not join Apple and Amazon in the rush to gobble up live sports rights. Co-CEO Ted Sarandos addressed the streaming giant’s disinterest at the UBS Global Technology, Media & Telecom Conference on Wednesday.

He characterized expensive media rights as a “loss leader” in the streaming world and noted that Netflix doesn’t view sports as a necessity to grow.

“We’re not anti-sports,” Sarandos said according to Deadline. “We’re just pro-profit. We have yet to figure out how to do it. But I’m very confident we can get twice as big as we are without sports.” 

Questions about the interest the company has in carrying live sports have come up several times in the past. Sarandon made similar comments last year when asked about it.

Reed Hastings, Sarandos’s co-CEO at Netflix, has a slightly different view. In 2021, he indicated that Netflix could be interested in F1 rights someday thanks to the success of its documentary series Drive to Survive, but that would be a special case. Any league interested in doing business with Netflix, he said, would have to allow Netflix to control all of its content.

Ted Sarandos echoed that sentiment in his most recent comments. He said that the company does not see a way to profit by “renting big-league sports.”

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Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

Jordan Bondurant

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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