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Berman Talks About His Career on SI Media Podcast

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One of the most legendary names in ESPN history is the subject of Jimmy Traina’s latest SI Media Podcast. He offered insight into his long career, including discussing the way he dealt with criticism he received in the later years of his run on ESPN’s various NFL shows.

I don’t poo-poo it, but as long as any of us do the job to the best of our ability. When a critic — and there weren’t very many — said ‘boy he’s unprepared.’ Whoa, whoa, whoa, woooaahhh, whoa, whoa, whoa, whoa. ‘I don’t like the nicknames.’ Fine. ‘He’s too loud.’ Fine. ‘He makes it about himself.’ False, but if you want to write that, fine. But you didn’t see me in the ’80s and the ’90s every night to know that I’m at least true to myself. It’s like if you met me on the street, [and] probably on the air, it’d sound like we’ve been for the last 40 minutes. So I’m not smart enough to be an actor. But if everyone says, ‘he’s unprepared, he’s out of touch’ – do you know who I talk to during the week? Don’t be writing that. And there hasn’t been a lot of that. People are smart enough for that.

He also told an amazing story about how George Brett made it possible for Berman to keep incorporating nicknames into his highlight calls. According to Berman, a senior producer at SportsCenter told him to stop at one point in 1985.

I’m not sure why he was guided that way, because the nicknames were kind of, you didn’t really need to have to know the position, or the player, or the team to get them. They were based on life, or rock n’ roll, or food, they were a play on words. When you had Bert “Be Home By Eleven” (Blyleven), someone might be watching the show who’s not a riveted baseball fan, who might not know that Blyleven’s a pitcher, or is with the Pirates, or what have you. But “Be Home By Eleven”.

It was late in the season in ’85 and [he said] ‘No, you can’t do those any more.’ First of all, it’s like September 10, so if you’re smart, you wouldn’t eliminate them until like November, and then no one would notice. And each reason he gave didn’t make sense, but again, I’m just a young kid, I’m only 30. But people loved them, the players loved them. None of them were derogatory, they may not all have been genius, but then again, what is? But ‘You can’t do it,’ and the only thing I said to him was ‘I don’t think you understand what the people feel about this. We are a people-serving business.

Such a move is unimaginable now to all of us that grew up watching Boomer. It was unimaginable then to someone with a little more cache in the sports world.

I remember, I was very good friends with players my age, and one of the biggest fans of the nicknames was George Brett, Hall of Famer, great guy, great player. And they were going to the postseason. And I called him to wish him luck with a week to go or whatever it was, ‘Good luck, I’ll be rooting for you, I don’t know if I’ll get to the World Series or whatever it was, I don’t cover that, oh, by the way, I can’t do the nicknames any more.’ And he exploded over the phone. I said ‘Well, don’t worry about it,’ you know, whatever.

And I was not there at Game 1 (of the American League Championship Series), Kansas City played Toronto, and I guess all the news media gathered around him at the workout the day before, because he’s George Brett, right? And George Grande went up to him, one of the great people in our early anchors, one of our baseball guys, the baseball guy along with Lou Palmer then, and he said ‘George, can I get you?’ And [Brett] said ‘Wait a minute, hold on.’ And he unloads, not at George Grande personally, but ‘What is your management doing?! I’m not going to watch ESPN any more, they’ve told my guy he can’t do nicknames!’

And among those in the circle was [USA Today sports media columnist] Rudy Martzke, who hadn’t been aware because it was not announced, right? Not ‘He’s not doing them anymore,’ because that would be stupid. But that got written up about eight places the next day, and I’m told that, in the 80s now, that the mail that came when people heard about it, was unprecedented at that time. I’m not saying that meant my stuff was great or this, but the people cared that much that they showered ESPN with letters in 1985. And next season, they were back and he [presumably the producer] was gone.

The whole episode is just over an hour and very much worth your time.

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Pedro Martinez: ‘Never Imagined’ TV Career

“And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.”

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As the Major League Baseball season comes to a close and preparations for the playoffs begin, MLB Network and TNT analyst Pedro Martinez joined The Press Box podcast to discuss his time as a television analyst.

When asked what he liked about working in television, Martinez didn’t hesitate with his answer.

“I think it’s a platform and the opportunity I have to bring to the audience what I know, what I think, what I understand and broadcasting gives me the opportunity to continue to have that communication with the people, the young athletes and fans. At the same time, I’m able to continue to learn and transmit some of the things that I would love to show everybody by playing but my body doesn’t allow me, but my mind does.

“This is a great way to bring the right information to the people, but I take advantage of the platform to communicate with my fanbase, the player’s fanbase, and the voice behind the players and the situations that come up, I can actually teach the audience some of the things that I understand from my point of view.”

A media career was never in the cards for Martinez. At least that’s what he thought during his playing career.

“I swear to god, it’s the only thing I never imagined. I never thought I would like being in front of a camera,” Martinez said. “And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.

“You learn so much just by having access to information, having access to so many other different things. A lot of people would be surprised how much you can dig into and I think for everybody else, if they knew the kind of information we have access to, they’d be intrigued to come do what we do.”

He then said one of the things he would have never picked up on was how many pitchers tip their pitches, but due to all of the information, video, and relationships broadcasters have make that information readily available. He added his work in television has enabled more relationships with baseball players from his home country, the Dominican Republic.

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Stephen A. Smith and Malika Andrews Get Heated Over Ime Udoka Coverage

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

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Stephen A. Smith, Malika Andrews

On Friday’s First Take, Stephen A. Smith continued his stance regarding the public leaking of information surrounding Celtics’ Head Coach Ime Udoka relationship with a team staffer. He also went further by sharing his dismay that Udoka was seemingly the only person punished for the violation of company policy.

“Only he is in violation of the company policy?” Smith asked. “The woman who elected to have a consensual relationship with him is not in violation?” 

Before the end of the show, ESPN NBA Today host Malika Andrews called in the program and wanted to address Smith’s comments.

“Stephen A., with all do respect, this is not about pointing the finger. Stop,” Andrews said. “The fact that we are sitting here debating whether somebody else should have been suspended or not, we are not here, Stephen A., to further blame women.”

Smith would replay saying that his intention was not blame anyone outside of the Celtics coach.

“First of all, let me be very clear, I don’t appreciate where you’re going with that, I’m not blaming anybody but Ime Udoka,” Smith stated. “The fact of the matter is, he deserves to be fired if they were going to fire him. If you’re not going to fire him, then don’t fire him. My issue is all of this being publicized.”

Andrews tried to jump back in for further commentary but Smith stopped that and noted he didn’t appreciate being interrupted on “my show”.

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

Andrews did thank Smith for clarifying his stance at the end of the segment. ESPN has removed access to the video from its YouTube channel by making it private.

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Rich Eisen on Tom Brady Joining FOX: ‘I Gotta See It to Believe It’

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow.”

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Is 2023 the year we see Tom Brady in the broadcast booth for FOX? Rich Eisen isn’t so sure.

“I still gotta see it to believe it, I’ll be honest with you, man. I know it’s a great chunk of change and it’s a lot of money. I don’t know,” the NFL Network icon said on the most recent edition of the Sports Illustrated Media Podcast.

Tom Brady has taken his foot off the gas in 2022 in a more public way than fans are used to. He voluntarily missed eleven days of training camp and has announced that he will not be available to the Tampa Bay Buccaneers on Wednesdays during the season.

Eisen says if Brady is looking for a less demanding career, broadcasting isn’t the best option.

“It is a lot of work. And I’m not saying Brady’s not up for it, but if he’s been grinding for 23, 24 years, it’s still a grind in its own way.”

FOX signed Brady to a ten-year deal reportedly worth $375 million to start after he retires. He will be in the network’s top broadcast booth and also serve as an ambassador for the network’s coverage of the NFL.

Eisen says there is a much better model for Brady’s media career in his old rival Peyton Manning.

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow,” Eisen said. “Peyton Manning could be making that much money in the booth himself, right? Instead, he’s got his own production company and he’s doing the games, but not all of them, only 10 of them. And he’s doing them from his basement and he’s got the rights to the games!”

He added that Tom Brady “write his own ticket like that” if he chose to do something similar to what Manning has done with Omaha Productions.

Brady has not had much to say about his deal with FOX since the news became public. In June, he told Dan Patrick that he knows his first season in the booth will come with a lot of growing pains.

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