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Tiger’s Open Success Means Ratings Success for NBC

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There was no one that isn’t named Tiger Woods that was happier about Tiger’s success at this past weekend’s Open Championship than the suits at NBC and the Golf Channel. Woods’ best performance at a major in years led to some record breaking ratings for both NBC Sports and the Golf Channel. Ratings for the Open Championship grew each day the tournament continued.

First round coverage gave Golf Channel its most watched Thursday in network history. From 8 am until 4 pm Eastern that day, Golf Channel more than tripled the audience of the next highest rated sports cable outlet.

Viewership for the second round on Friday grew by 11% over the previous day and was up 4% from 2017. It was the most watched weekday on Golf Channel since the Friday competition in the 2016 Ryder Cup.

Woods’ value to the sport really started to show on Saturday, which was also the first day coverage of The Open Championship moved to NBC. The 3.0 overnight rating is up 25% from last year. That was also the highest overnight rating for any day of a major in 2018.

At least, it was until Sunday.

With Tiger Woods not only in contention, but actually leading for part of the day, NBC saw monster ratings for the final round of The Open Championship. The overnight rating of 5.0 puts the broadcast in some rarified air. It makes 2018 the highest rated Open Championship in 18 years. It also is a 31% audience gain from Jordan Spieth’s 2017 win.

Even during his leanest years, Tiger Woods’ presence on the golf course is good for whatever network happens to be carrying the tournament he is playing in. The 2018 Open Championship is proof that Tiger Woods is still TV’s favorite golfer.

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”

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Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”

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Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”

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Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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