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Brett McMurphy Doesn’t Need a Media Company



Brett McMurphy is in the middle of the biggest week of his professional career. The former ESPN college football reporter has grabbed headlines this week for his investigative report that lead to Ohio State placing head football coach Urban Meyer on paid administrative leave.

The whole story was reported for and published on McMurphy’s personal Facebook page. He is a guest on Richard Deitsch’s Sports Media podcast on The Athletic this week. The headline from their conversation has been McMurphy’s assertion that in 2018 you do not need the backing of a major media company to break a story.

“When I first got to ESPN five years ago I thought, man, I’m at ESPN, this is awesome, it’s unbelievable. Obviously it raised my profile nationally and all that stuff. But what I found out in the last 18 months is you can stay relevant on Facebook or Twitter if you’ve got good information…people are gonna find you. In a weird way, we don’t really need these giant media corporations because we can get our message out. I think you’re seeing this with a lot of athletes that, basically when they have any type of news, they just post it on their Facebook, Twitter, Instagram, instead of going the traditional route of calling up a writer and having them break the story.”

McMurphy also described the reasons why and situation that lead to him posting such a long and well-researched story to Facebook.

“I was part of the mass layoffs at ESPN last April and I had 18 months left on my contract. So we had non-compete clauses in our contracts. What that means in simple terms is if I wanted to go work for another company I was free to but by doing so ESPN was no longer required to pay me the remainder of my contract. So to get paid the remainder of my contract…I could not work for a third-party. However, I was able to tweet on my personal Twitter account. Also put information on my personal Facebook account because that was not a third party.”

“So when I got laid off, I had a decision to make. You know, I could sit on my couch and eat lime Tostitos for the next 18 months, which I did a lot of anyway, and not work and hope I get a job in 18 months or I can continue to try to report news, break news, via Twitter or Facebook, and try to stay relevant. So when my contract is up in August of 2018, then hopefully I’ll be more attractive to be hired somewhere else. So basically that’s what I did. I said I’m gonna bust my ass and I’m gonna try to keep working.”

“I just figured the way the industry was, if I didn’t stay relevant or try to stay relevant, any value I had to a future employer 18 months ago would diminish greatly if I wasn’t doing anything for the following 18 months. So I kinda worked while I wasn’t working, if you will, and tried to stay relevant, and here we are.”

The story about former Ohio State WR coach Zach Smith and the domestic violence accusations made by his ex-wife is not the first major story McMurphy has broken exclusively for his social media followers. He was also the first to report that Mississippi State had hired Penn State offensive coordinator Joe Moorehead as its new head coach, that Scott Frost was leaving Central Florida for Nebraska, and that the NCAA was considering adding three new bowl games for the 2020 season.

Deitsch also asked McMurphy if he considered going to ESPN with the Ohio State story in hopes that it would find a larger audience that way.

“That didn’t cross my mind because by doing that I’d be telling them what story I had and then that would be a mistake cause then they would pursue it. And secondly, that’s not something that they would get a quick answer out of. I’d have to go through their legal department…Honestly I didn’t really think about it.”

“I didn’t have any thoughts of trying to sell this story to anybody. Certainly, I wasn’t paid. I didn’t pay Courtney Smith to talk to me or anything like that. I just said I’m gonna report this story and see what I can find out. I never would have envisioned it would have reached this point. Ultimately it started out that I heard there were some domestic violence issues with Zach Smith in his times at Florida. I did a couple simple public record requests. Got the information and then it’s been a marble down a mountain since then.”

The interview is absolutely fascinating. You can hear it here.

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Draymond Green, JJ Redick Sell Out Live Podcast Show

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness.



Old Man Draymond

The two new and most visible faces of the new media influx have teamed up for a live show that will take place in New York City. Draymond Green and JJ Redick are bringing their respective podcasts to the stage for a live experience.

On Monday (June 27), Draymond Green’s The Draymond Green Show and JJ Redick’s The Old Man and the Three will seek to entertain an already sold out audience at The City Winery in New York City.

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness. JJ Redick has earned universal praise for how he has handled his career post-retirement from the NBA, including appear often opposite Stephen A. Smith on ESPN’s First Take as well as the network’s myriad of other programming.

Draymond Green has been very public with his podcast that has very publicly recorded episodes minutes after Warriors games. He has recently invoked his mantra that he isn’t a part of the media (despite signing a contract with Turner Sports and Colin Cowherd’s The Volume). Instead he insists he is a part of the aforementioned new media.

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Scott Van Pelt Not Hurt By Draymond Green’s “New Media” Comment

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”



Scott Van Pelt

We have heard an awful lot in the fast month about “new media” with a large section of that discussion coming in regards to athletes in or formerly in the NBA. One such interaction was between a member of that new media and Scott Van Pelt.

After Game 5 of the NBA Finals, a victorious Draymond Green was interviewed on SportsCenter with Scott Van Pelt. In the interview, Van Pelt asked Green about dealing with the outside “noise” around the Finals. After Green gave a to-be-expected type answer, Van Pelt followed-up with the initial comment that start a wave.

Van Pelt: You’re part of the media now and you get to control the conversation from your perspective and I know you’ll-

Green: New media.

He then corrected Van Pelt’s assertion that Green had stated Stephen A. Smith was new media by saying:

Green: And by the way go watch The Draymond Green Show. I said Stephen A. sometimes acts like the new media. Sometimes he doesn’t. That’s on you, but nonetheless, don’t just lump me in with media, baby. It’s the new media.

Scott Van Pelt appeared on the SI Media Podcast and was asked about this exchange.

“I didn’t get that,” Van Pelt said of Green’s resistance in being associated with the word “media.”

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”

Van Pelt went on about Green’s categorizing of Smith and other media as a separate column of media.

“I guess what Draymond actually said was sometimes he’s new media. I don’t give a shit who’s what…I think now as it relates to media, there’s no new and old because people that are in the old media are doing the new media and people that are in new media are cutting through in ways that people in old media didn’t think they ever would many years ago. I guess all I’m saying is whatever Stephen A. is, he exists in both lanes and Draymond, clearly his content cuts through on his podcast or with me.

I wasn’t hurt by it. I didn’t take it like he was mad at me. I was just correcting the semantics. It didn’t trouble me. Whatever. However Draymond frames what Stephen A. Smith is or what any of us are, it doesn’t feel important. I think it’s important he has that place where he wants to do his thing. And I think people are interested in hearing from the guy that was just out there not long after saying what he has to say.”

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Big Cat Asks For Listeners’ Help Booking Kevin Durant on Pardon My Take

“On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.”

Jordan Bondurant



Barstool’s Big Cat has been trying to book NBA star Kevin Durant on Pardon My Take for five years, but the former MVP just won’t say yes.

On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.

“We want Kevin Durant on this show, and he has just alpha-ed me so hard at this point,” Big Cat said. “I need people to start replying to his tweets saying just go on Pardon My Take.”

It’s not like KD has given Big Cat the cold shoulder. Big Cat said Durant has responded to his DMs on Twitter before, even wishing him Happy Thanksgiving one year. But so far all attempts to get Durant on PMT have been futile.

“Maybe if we start getting some rings, then he’ll be like, ‘Yeah they’re an elite team, and I want to join up with them. And maybe I can help them win something,'” PFT Commenter said, referencing the fact that PMT is yet to be recognized with any podcasting awards.

Durant did more or less tell the podcast on Twitter he wasn’t interested on Wednesday.

Durant’s response probably still won’t deter Big Cat from trying to get Durant on the show, but at least they know where KD stands.

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