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Future Broadcasters in the NFL: Part 2

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With a new NFL season just around the corner, Barrett Sports Media decided to take on a big project. We reached out to hosts, PDs, and reporters in every NFL city in the country. The question we wanted answered was simple: Who on your team’s roster has the brightest future in the sports media?

We spent the better part of a month sending emails and texts asking folks to participate. Some gave us an answer right away. Some required a little poking and prodding. Some didn’t respond at all. What are you going to do, right? It’s a busy time of year for all of us in sports radio.

We will reveal a new batch of answers everyday from now until Friday. If you missed Part 1, you can find it here.

Here’s Part 2:

BALTIMORE RAVENS

Jerry Coleman  – 105.7 the Fan

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Well, Terrell Suggs is going to be a guy that will aim to be in the media. He has participated on a few of the studio shows in the past. He continues to appear on shows like Ballers. I don’t think he has a lot to offer though, as someone that has interviewed him for the last 15 years. He’s mostly full of platitudes and cliches.

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Justin Tucker is the kicker. Do they qualify for this? He would be a terrific candidate. Besides being a terrific kicker and singer, he is very well spoken. He may be really great. I just wonder how much a kicker can add to a broadcast in a game. How much are they really in those meetings and able to add perspective to situations involving quarterbacks, linebackers, or receivers?

CHICAGO BEARS

Laurence Holmes – 670 the Score

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When he’s done playing football, Bears Guard #75, Kyle Long, will make one of the easiest transitions from playing to broadcasting that we’ve seen in a while. From the time that he was a rookie, Long has shown incredible personality in dealing with the media. He’s honest, loquacious, and charismatic. In some respects, Long has already been doing a form of broadcasting. He has thousands of followers already, on the gaming platform Twitch, where he does live videos while playing games. Honestly, that association will give him a leg up in growing the younger demo for a potential employer. He has credibility in a growing and desirable audience share.

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In between the time of the Lovie Smith Bears and the team drafting Mitch Trubisky, Long has been the face of the franchise. That’s a weird thing to say about a Guard, but it’s true. On top of everything else, the Long family has shown that their personal charisma translates to the camera. It’s not a far leap to say that Kyle’s brother, Chris could run for political office someday and their dad, Howie is pretty much the standard for a national analyst. Kyle has many interests, but if he chooses to work in television or radio, he will have a ton of options, both locally and nationally.

HOUSTON TEXANS

Sean Pendergast – Sports Radio 610

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If the question were “Which Houston Texan employee has the brightest future in media?”, my answer would be head coach Bill O’Brien, hands down, whenever that day may come. However, if we are keeping it focused strictly on players, my choice would be one of the newest Houston Texans, safety Tyrann Mathieu. In his short time with the team, the “Honey Badger” has impressed me with his thoughtful, intelligent answers to questions about both his background and the game itself.

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When I am looking for content from former football players, I generally want the player to have good energy, a solid delivery, and most importantly, teach me something I don’t know. Mathieu’s energy is infectious, but more importantly, he has one of the highest football IQ’s in the league. Mathieu plays a position where the knowledge necessary to perform at a high level is the defensive equivalent of the quarterback’s necessary knowledge on the offensive side of the football. I feel like Mathieu would be incredibly versatile as a radio or TV personality, with the ability to convey an entertaining story in one segment, and then one segment later, give an X’s and O’s “chalk talk”.

Above all else, Mathieu has massive respect from his peers, fans, and media alike, so I think people would be preconditioned to like and enjoy him. Earning the respect of a TV or radio audience would have fewer barriers for Mathieu.

NEW YORK GIANTS

Chris Carlin – WFAN

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Landon Collins has got a future in the media, if he wants it. The network executives are always looking for the same thing: someone who isn’t afraid to tell the truth. Though he’s been in the NFL a short time, Collins hasn’t been afraid to ruffle some feathers.

During the drama surrounding Eli Apple last season, it was Collins who was both critical of, and later supportive of Apple. He told the truth about what was going on, and in this rare instance, it was something his teammate needed to hear publicly. He is not only a terrific player and leader of the defense, Collins also has a terrific feel for the inner workings and politics of a locker room.
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Landon’s also got a sense of humor, which goes a long way. In an appearance earlier in 2018 on “Boomer & Gio” on WFAN, Collins was relaxed and willing to “go there” when Gio brought up topics outside football. To put it simply, Collins “gets it.”

TAMPA BAY BUCCANEERS

John Mamola – 620 WDAE

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When posed the question to identify a single individual player on the Tampa Bay Buccaneers that has the chops to one day have a future in sports media, you need to look at the results of the past. Former Tampa Bay Buccaneers cornerback Ronde Barber (now a top analyst for FOX Sports) inherits the intelligence of reading routes and schemes while delivering his analysis as smooth as he was when he stepped in front of wide receivers for one of his 47 career interceptions. You look at the leadership of former Buccaneers safety John Lynch, straight to the point with no filter attached which led him to being one of the most respected analysts in football paving his path in the front office for San Francisco.

Other notable former Tampa Bay Buccaneers have also graced the sports media landscape each with their own unique attributes that they carried with them from the field of play and into the media landscape. Keyshawn Johnson and Anthony McFarland with ESPN, Tony Dungy and Chris Simms at NBC Sports, and minus his off the screen transgressions, you can’t deny the energy and passion for the game of football Warren Sapp displayed when he was on the NFL Network.

In an age of on demand and short attention spans, you need to identify someone who can get right to the point of what they’re trying to say. Someone who identifies with the trends in social media and respects the benefits of it on all platforms, but also recognizes the pitfalls it could also lead to. You need someone with energy, passion for the sport, and someone who isn’t afraid to tell it like it is. A broadcaster that makes you think, points out the hidden, and is always trying to get better at whatever position they may play on the field (or in sports media). For me without question, that’s Buccaneers wide receiver Mike Evans.

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Evans is entering his fifth season in Tampa Bay and already ranks among the great wide outs in Tampa Bay Buccaneers history with 32 touchdowns (2nd in franchise history) and over 1,000 yards receiving in each of his first four seasons in Tampa Bay. Off the field he’s a celebrated family man, husband and father.

But what would make Evans a great member of the sports media once his long career is over? His discipline to continue working at his craft, passion for the game of football and knowledge of the game are apparent each and every day in practice and during games. He is not afraid to express his views (see his comment on Twitter RT’ing Donald Trump with a dig at his USFL ownership), plus has great energy and is always direct with the media getting right to his point. With time, practice and the right coaching Evans could be the next in a line of former Tampa Bay Buccaneers that you see on the television screen every Sunday, or on the radio every afternoon on your drive home.

 

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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