When will former number one rated New York radio host Craig Carton return to the airwaves? Earlier this month, Carton, whose federal trial begins October 29th, quietly signed off from his daily FNTSY Sports Radio Show for the foreseeable future.
On September 6th, 2017, Carton’s WFAN tenure came to an abrupt ending when the radio host was arrested on charges of wire and securities fraud amid accusations of running a multi-million dollar Ponzi-like scheme.
Carton has pled not guilty to the charges, but last month his co-defendant in the trial, New York City strip club owner Michael Wright, admitted guilt in exchange for a lighter sentence. Carton is now the only person involved in the case to plead not guilty.
In March, Carton returned to hosting a daily radio show for the first time since leaving WFAN, partnering with the FNTSY Sports Network. While the show was picked up in markets around the country, Carton & Friends did not find a home in New York. On September 28th, Carton signed off from his new show to prepare for his upcoming federal court case.
“Anyone that has followed my travails for over a year now knows what I’m dealing with on the legal front. This is going to be my last show here for the foreseeable future, at least for the next two months,” said Carton during his final broadcast before trial.
Carton was thankful to Sports Grid, the owners of FNTSY Sports Network, and spoke about wanting to return to his show in two months. Still, Carton recognizes the reality of his pending litigation, which might make a return to radio this year impossible as he faces jail time.
“I wanted to take a moment to let you know what is going on,” said Carton. “To again reaffirm that I am fighting it, that I am innocent, that I plan to fight with everything I got on October 29th and then I’ll cross my fingers and say a prayer that the truth comes out and I’m exonerated based on what truly took place, as opposed to the nonsense that’s out there.”
Originally partnered with Michelle Serpico and Corey Parson, Carton & Friends added Gabe Morency to the program last month after Labor Day. While Morency joined Carton on the show for a few weeks, his addition was made to help anchor the show in Craig’s absence. The daily show has maintained their terrestrial affiliate partnerships and title, Carton & Friends, since Craig left the program.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.