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Mike’s On App Has Around 2500 Subscribers

Brandon Contes

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According to Bloomberg, subscription estimates for the Mike’s On app are much higher than the recently rumored 300 number that led Francesa to publicly chastise New York Post reporter Andrew Marchand.

Last week, guessing continued for the Mike’s On app when Francesa offered to give Marchand $10,000 for every subscriber he had under 800 subs.  Bloomberg now reports research from Sensor Tower showing the app currently has about 2,500 subscribers.

According to the research firm, the app peaked at 7,000 subscribers, meaning if the current number is indeed 2,500, it shows a 65 percent decrease in subscribers.  When the Mike’s On app launched, the platform offered a two-week free trial which explains its inflated peak.  Still, Mike Levine, co-head of CAA Sports, the agency which represents Francesa and owns a stake in his app, stated Sensor Tower’s estimates are “light by an order of magnitude.”

Bloomberg also shared research from Apptopia, which estimates the Mike’s On app has been downloaded 25,000 times and garnered $64,000 in revenue.  If true, $64,000 divided by the monthly fee of $8.99 could imply 7,119 subscribers, but it does not factor in account holders that have purchased multiple months or even an annual subscription.

Whether the current number is 2,500, 7,000 or somewhere in-between, the challenge for Francesa remains convincing fans there is enough exclusive content on the app to make the $7.99 monthly fee a worthwhile investment considering the popular radio host is already available on WFAN for free 17.5 hours each week.

Francesa acknowledged that challenge himself in an interview with Neil Best of Newsday on Wednesday, stating “I think there is a point where being free on the radio creates slower growth than you would have if I didn’t, absolutely.”  Whether or not that could affect his future at WFAN remains to be seen.   According to Francesa he has a good working relationship with station ownership, Entercom and their CEO David Field.

“The bottom line is they have made it very clear they really want me to stay,” Francesa said. “I told them I just want to be comfortable that we’re compatible.”

Early on during Francesa’s return to WFAN, Mike told listeners Entercom purchased a stake in his app, but recently he explained they have yet to come to terms on a deal.  While he assures everyone the app is his priority, Mike’s questioning of his future at WFAN could be a form of negotiation in an attempt to have Entercom monetarily buy into his personal platform.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.Mike’s On App Has Around 

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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