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John Skipper Calls Out Traditional Sports Television

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Former ESPN President and Executive Chairman of the Perform Group, which owns streaming giant DAZN took the stage at the Web Summit in Lisbon on Tuesday to be interviewed by his former employee about his new venture. Jemele Hill did not touch on either her or Skipper’s exit from ESPN in their conversation. Instead, they focused on Skipper’s current employer and how it reflects a changing sports media.

Skipper said that streaming services like DAZN have more information about who is using their product and how it is being used than traditional television does. He said that allows the company to make more focused changes to their presentation when necessary. Broadcasting and cable rely on what he called an “anachronistic” ratings system.

If you’re watching on cable or broadcast television, it is so anachronistic that it still relies upon Nielsen ratings, which are done on a sampling technology so that it infers that X number of people watched. They don’t really know how many people watched, and they don’t have any idea who in the house is watching. They have no idea, really. They know when the television set was cut on. They know when it was cut off. And maybe someone’s watching, or maybe they’re in the back yard gardening while the TV set is on. We know when someone’s engaged. We can then do things to make that experience better.

He also promised that DAZN and other streaming services will change the way in-game advertising is done during live events.

We do not have advertising in our subscription service right now, but we will. And what we will do is just as we will disrupt the way that we acquire the ability to watch sports through an app, we will disrupt the way that advertising works. We really will follow the Facebook/Google model — we will understand things about you that will allow us to target ads.

We will not run 30-second ads in pods of 5-6 of those so they see the same car ad 14 times in a 3-hour game. We will not interrupt games in a way that are unnatural, the way they do on television. I know this because I negotiated it: We had the rights to run 78 commercials during the average American football game. That is a lot of commercials to watch. What we will do is figure out a way to integrate content into the production.

In the United States, DAZN is largely focused on combat sports, but it does have the streaming rights to a number of American sports leagues for international distribution. Skipper has a history of betting big on live events. You can cite the deal he made with the NBA while at ESPN or the nine-figure deal between DAZN and boxer Canelo Alvarez that he just shepherded.

It will be interesting to see how Skipper’s vision pays off for DAZN. Is a streaming service buoyed by combat sports capable of pulling off such a grand vision, or will we see DAZN put together more mega-deals in the future to acquire streaming rights to major professional leagues?

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Draymond Green, JJ Redick Sell Out Live Podcast Show

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness.

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Old Man Draymond

The two new and most visible faces of the new media influx have teamed up for a live show that will take place in New York City. Draymond Green and JJ Redick are bringing their respective podcasts to the stage for a live experience.

On Monday (June 27), Draymond Green’s The Draymond Green Show and JJ Redick’s The Old Man and the Three will seek to entertain an already sold out audience at The City Winery in New York City.

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness. JJ Redick has earned universal praise for how he has handled his career post-retirement from the NBA, including appear often opposite Stephen A. Smith on ESPN’s First Take as well as the network’s myriad of other programming.

Draymond Green has been very public with his podcast that has very publicly recorded episodes minutes after Warriors games. He has recently invoked his mantra that he isn’t a part of the media (despite signing a contract with Turner Sports and Colin Cowherd’s The Volume). Instead he insists he is a part of the aforementioned new media.

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Scott Van Pelt Not Hurt By Draymond Green’s “New Media” Comment

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”

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Scott Van Pelt

We have heard an awful lot in the fast month about “new media” with a large section of that discussion coming in regards to athletes in or formerly in the NBA. One such interaction was between a member of that new media and Scott Van Pelt.

After Game 5 of the NBA Finals, a victorious Draymond Green was interviewed on SportsCenter with Scott Van Pelt. In the interview, Van Pelt asked Green about dealing with the outside “noise” around the Finals. After Green gave a to-be-expected type answer, Van Pelt followed-up with the initial comment that start a wave.

Van Pelt: You’re part of the media now and you get to control the conversation from your perspective and I know you’ll-

Green: New media.

He then corrected Van Pelt’s assertion that Green had stated Stephen A. Smith was new media by saying:

Green: And by the way go watch The Draymond Green Show. I said Stephen A. sometimes acts like the new media. Sometimes he doesn’t. That’s on you, but nonetheless, don’t just lump me in with media, baby. It’s the new media.

Scott Van Pelt appeared on the SI Media Podcast and was asked about this exchange.

“I didn’t get that,” Van Pelt said of Green’s resistance in being associated with the word “media.”

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”

Van Pelt went on about Green’s categorizing of Smith and other media as a separate column of media.

“I guess what Draymond actually said was sometimes he’s new media. I don’t give a shit who’s what…I think now as it relates to media, there’s no new and old because people that are in the old media are doing the new media and people that are in new media are cutting through in ways that people in old media didn’t think they ever would many years ago. I guess all I’m saying is whatever Stephen A. is, he exists in both lanes and Draymond, clearly his content cuts through on his podcast or with me.

I wasn’t hurt by it. I didn’t take it like he was mad at me. I was just correcting the semantics. It didn’t trouble me. Whatever. However Draymond frames what Stephen A. Smith is or what any of us are, it doesn’t feel important. I think it’s important he has that place where he wants to do his thing. And I think people are interested in hearing from the guy that was just out there not long after saying what he has to say.”

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Big Cat Asks For Listeners’ Help Booking Kevin Durant on Pardon My Take

“On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.”

Jordan Bondurant

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Barstool’s Big Cat has been trying to book NBA star Kevin Durant on Pardon My Take for five years, but the former MVP just won’t say yes.

On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.

“We want Kevin Durant on this show, and he has just alpha-ed me so hard at this point,” Big Cat said. “I need people to start replying to his tweets saying just go on Pardon My Take.”

It’s not like KD has given Big Cat the cold shoulder. Big Cat said Durant has responded to his DMs on Twitter before, even wishing him Happy Thanksgiving one year. But so far all attempts to get Durant on PMT have been futile.

“Maybe if we start getting some rings, then he’ll be like, ‘Yeah they’re an elite team, and I want to join up with them. And maybe I can help them win something,'” PFT Commenter said, referencing the fact that PMT is yet to be recognized with any podcasting awards.

Durant did more or less tell the podcast on Twitter he wasn’t interested on Wednesday.

Durant’s response probably still won’t deter Big Cat from trying to get Durant on the show, but at least they know where KD stands.

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