Brooks Melchior, best known as the creator of the website Sports By Brooks, was the toast of online sports fans in the early part of this century. His blog was one of the first to experience success mixing sports and pop culture content. The website launched in 2001 and lasted till 2011, when Sports By Brooks became only a Twitter feed. A little over a year later, Brooks Melchior disappeared from public life.
Back in September we posted about the frenzy the @SPORTSbyBROOKS Twitter account’s first Tweet in five years set off. It rehashed stories and theories about what happened to Melchior and why he went underground. Yesterday Melchior reappeared for a conversation The Adam Schefter Podcast.
According to Melchior, it was an obsession with college football and Jackie Robinson that led to the end of the site and his long hiatus.
If you look at my Twitterfeed today, you really have a sense of what I’ve been doing. What started me down this rabbit hole…getting away from the website for this hiatus…because I am gonna bring the website back in the first quarter of 2019, is learning about football history and specifically discovering Jackie Robinson.
The first thing I remembered in this process developing a documentary series, which is what I’ve been doing over the last three and a half/four years, is that I discovered a piece of football of the Chicago Bears at Soldier Field playing against the college all-stars in 1941 and Jackie Robinson was scoring a touchdown against the Chicago Bears. 98,00 fans. George Halas is on the sidelines. And I saw this…I couldn’t believe. I knew that Jackie Robinson had played football at UCLA but I didn’t know that he was this big of a star. And I didn’t know football was that big, period. And so I started to look back at Jackie Robinson’s football career and I’m actually getting more footage in today from his games against Washington State when he played for UCLA.
But that’s what started me down this road of learning about what a superstar football player he was in 1941. And then come to find out he never would have played for the Brooklyn Dodgers had it not been for his football career.
Sean Keeley of Awful Announcing is among the many not buying the simple explanation of an obsession with research leading to the end of Sports by Brooks.
On paper, all of that sounds interesting enough. But the interview itself ends up taking some strange turns. Brooks spends a lot of time hyping up the Jackie Robinson vs. Chicago Bears footage, at least three different times throughout the interview, as if he’s discovered the Dead Sea Scrolls. And sure, it’s neat and all. Sounds like a solid 30 for 30 documentary. But it’s not as if there isn’t footage of Robinson playing football on YouTubealready.
Jeff Pearlman wrote a story about Melchior’s disappearance in 2016 for Bleacher Report that was never published. Pearlman told Chris Mannix, of NBC Sports Radio at the time, that as best he could tell, it was mental health issues that led to Melchior leaving the public eye. Adam Schefter brought this up with Melchior. Melchior responded by talking more about Jackie Robinson.
Melchior did promise that the website Sports By Brooks will relaunch in 2019. He claims that currently he is “retooling” the site to prepare for “another dimension” of Sports By Brooks.
Lachlan Murdoch: ‘FOX Bet Has Been Disappointing’
“In a recent interview, he told Axios that the app has around 6.5 million users since its launch.”
FOX is the only network to have a stake in the sports betting industry. The network partnered with FanDuel to launch FOX Bet in 2019. So far, FOX CEO Lachlan Murdoch has not been pleased with the results.
In a recent interview, he told Axios that the app has around 6.5 million users since its launch. He called the performance thus far “disappointing.”
Sports betting is a crowded marketplace. It is possible that players are watching games on FOX and seeing advertisements for the betting app, but are choosing to trust their experience to companies like FanDuel, DraftKings, Caesars, and other companies that are more commonly associated with gambling.
Murdoch believes that a dispute with FanDuel owner Flutter has set FOX Bet back. The two companies have been involved in a standoff over who owns which aspects of FOX Bet and what price FOX is obligated to pay in order to acquire an 18.6% stake in FanDuel. Murdoch says everything “should be resolved by the summer.”
In March, Bloomberg reported that the app is struggling to find new players. FOX Bet is one of the betting partners of the NFL and can advertise its services during games in the fall, but its potential is hindered by only being available to bettors in four states.
Online Sports Betting Not Happening In Maryland In 2022
“Some state regulators had expressed optimism at one point that online sports betting in Maryland would go live by the end of this year or in time for next year’s Super Bowl.”
Online sports betting in Maryland appears to have no shot of happening this year due mainly to the fact that the state’s oversight committee on sports wagering is hung up on how to bring women and minority-owned businesses into the fold.
The Maryland Sports Wagering Application Review Committee (SWARC) is currently awaiting results of a disparity study by the Maryland Lottery and Gaming Control Agency.
Some state regulators had expressed optimism at one point that online sports betting in Maryland would go live by the end of this year or in time for next year’s Super Bowl. But given where SWARC is, the whole process is being held up to the point that it’ll likely be later in 2023 before residents can use their phones to place bets.
It’s been just over a year since Governor Larry Hogan signed legislation that legalized sports betting in the state. Since then, five casinos in the state have opened retail sportsbooks.
The casinos have handled more than $132 million in bets since December. $26.9 million in wagers were placed in April alone.
Media Reacts To Nick Saban’s Comments On Texas A&M, Jackson State
“Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.”
Nick Saban had some choice words about recruiting in the NIL era on Wednesday night. The Alabama head coach didn’t just voice frustrations with the process. He called out three schools specifically for using Name, Image and Likeness payments to create an advantage for themselves in recruiting.
He said that Texas A&M, which signed the top-ranked recruiting class in 2022 according to a number of outlets “bought every player on their team.”
He said that Jackson State gave a player $1 million to come to the school. “It was in the paper,” he said. “They bragged about it! Nobody did anything about it.”
It is likely that he was talking about defensive back Travis Hunter, widely regarded as one of the five best players in the class of 2022. It should be noted that Jackson State Coach Deion Sanders has been adamant that Hunter did not receive a dime from the school or anyone else.
The comments created plenty of content on sports radio on Thursday.
Jimbo Fischer, the head coach of Texas A&M took the story to a new level with a press conference of his own in which he cryptically encouraged people to “dig into” Saban’s career history.
The commentary in the sports media came in all kinds of forms. Plenty took to Twitter to express an opinion.
Others used the feud to create comedy.
Finally, others did actual reporting. they made phone calls to get context and further the story.
The coaches may be relatively quiet in public for a while. That doesn’t mean the stories and reactions are going away. Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.