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Showtime Re-Affirms Commitment to Boxing

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Two months ago boxing promoter Bob Arum predicted that Showtime would be following HBO’s lead and ending its coverage of live boxing events. Showtime chairman and CEO David Nevins, speaking at the UBS conference earlier this week, said that will not be the case. He told attendees that HBO giving up on the sport presents an opportunity for Showtime to “own the high end of boxing.”

Andrew Bucholtz of Awful Announcing says that, while there is no shortage of competition for Showtime in the boxing realm, the network does have reason to believe that it is beneficial to stay in the boxing business.

And in some ways, Nevins may well be right. Yes, there’s quite a crowded boxing market out there between DAZN, Golden Boy and Top Rank on ESPN, Premier Boxing Champions on plenty of networks, Golden Boy fights on Facebook and more, and that was all part of HBO’s rationale for exiting the space. But that HBO departure may also provide some opportunity for Showtime. Boxing on premium cable worked well for both HBO and Showtime for a long while, and now Showtime can use it as a differentiation point that helps them stand out against HBO.

Of course, there are still plenty of competitors, including some newer ones like DAZN, and it can be debated if the “high end” of boxing will really be on Showtime rather than on  fighter-exclusive deals like what DAZN has with Canelo (and what Gennady Golovkin is reportedly eyeing with DAZN, ESPN, or PBC), but there’s certainly the chance for them to grab some good fights. And the amount of interest in the Deontay Wilder-Tyson Fury fight Saturday (a Showtime PPV) certainly seems like a sign there’s still buzz around boxing when it’s a good enough fight.

Showtime continues to invest in its production value for fights, as was evident Saturday Night in Deontay Wilder’s draw with Tyson Fury. Between premium cable subscriptions and Showtime Pay-Per-View, the company is set up to maximize profit from its renewed commitment to the sport.

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Cris Collinsworth Wonders If Tom Brady Knows Broadcasting Is a Hard Job

“It’s a seven day a week job. For somebody that has reached where he’s reached in the NFL and made that kind of money, I’m honestly really surprised.”

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Many in the sports media industry were surprised by the news that Tom Brady will join FOX Sports as the lead NFL analyst when he eventually decides to end his playing career. That includes the current lead analyst of NBC’s Sunday Night Football telecasts, Cris Collinsworth. 

“I’m a little surprised,” he said on the latest episode of The Cris Collinsworth Podcast. “There’s no amount of money they could throw at him that would have influenced him. He’s going to still be working weekends for half the year no matter what it is.” 

Collinsworth mentioned that he hears from most people and they ask him what the TV life is like when they are thinking about getting into the industry. Tom Brady was not one of those people. He hopes the GOAT knows what he is in for.

“It’s hard. I’m working on the airplane when I’m flying home from the other game. I’m working on the next game. It’s a seven day a week job. For somebody that has reached where he’s reached in the NFL and made that kind of money, I’m honestly really surprised. I guess the money now has gotten to the point where it’s of interest to everybody.” 

While some might be unsure about how Brady will do in the FOX NFL booth with Kevin Burkhardt, count Collinsworth in as one of those people who think Brady will do a great job.

“I think he’ll be fantastic. Every conversation I have ever had with him about the game of football, you always go oh, I didn’t know. He’s always been pretty open and honest with us. He has a real personal side to the game…He’s got it all, but I’ve got to say I am surprised.”

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Sunday Night Baseball Viewership Up On ESPN

“Telecasts are averaging 1.73 million viewers.”

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The first month of the 2022 MLB regular season has concluded and ESPN is celebrating an uptick in viewership for Sunday Night Baseball.

The network announced on Tuesday that viewership for Sunday Night Baseball is up 4% compared to this time last year. In addition to that, compared to the 2020 full season average, ratings are up 40%.

Telecasts are averaging 1.73 million viewers. The Dodgers/Cubs game on May 8 averaged 1.781 million and peaked at over 2.1 million viewers during the 8-8:15 p.m. window.

Karl Ravech, Eduardo Perez and David Cone comprise the Sunday Night Baseball broadcast booth, with Buster Olney contributing reports.

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Nickelodeon Gets Christmas Day NFL Game

“This will be the network’s first regular season game.”

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The NFL’s Christmas triple header will include a little slime this year. The afternoon game between the Super Bowl champion Los Angeles Rams and Denver Broncos will be simulcast on CBS and Nickelodeon.

Nickelodeon has ramped up its NFL presence each year since 2020. The network has aired a kid-friendly broadcast of a Wild Card Round playoff game each of the last two seasons. Last year’s tile between the 49ers and Cowboys drew an audience of 41 million.

Before the start of last season, the studio show NFL Slimetime debuted. This will be the network’s first regular season game.

Kickoff is set for 4:30 pm Eastern on Christmas Day. No details of what Nickelodeon’s coverage may include are available yet. Nate Burleson, Noah Eagle and Nickelodeon star Gabrielle Nevaeh Green have been on the call of the network’s previous NFL broadcasts.

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