Connect with us
Register for the BSM Summit Now

Sports Online

NASCAR Partners With Barstool For New Ad Strategy

“NASCAR is projected to spend $10 million and $20 million dollars on advertising according to Sports Business Journal.”

Published

on

With Sunday’s Daytona 500 well within view, NASCAR is taking a new advertising approach as multi million dollar ad campaigns and a new partnership with Barstool Sports are on the way.

New president Steve Phelps and CEO Jim France are making the effort to reach a broader audience as they have struck up a strategy that will put NASCAR’s ads on 20 television markets in the country while Barstool Sports president Dave Portnoy will help create interest when he heads to Florida for the big race Sunday afternoon.

NASCAR is projected to spend $10 million and $20 million dollars on advertising according to Sports Business Journal. The ads will reach beyond NASCAR programming in an attempt to reach a broader audience, broadcasting in local FOX and NBC markets where the sport is prevalent as well markets like Cleveland and Milwaukee that do not have direct connections to NASCAR.

The core of NASCAR’s audience is getting older, and many non-fans have a misconception of the sport that keeps them from entertaining the idea of tuning in. This new strategy aims to prove those stereotypes wrong and that the product on the track is what matters.

Having made rule changes over the years for safety and competitive reasons, NASCAR is also looking to capitalize on stories within racing to keep fans invested.

“Everything we’re doing is storyline driven — the core of NASCAR is about the racing, drivers and rivalries, and that may take a different form or have a different emphasis, but the focus is on the core product,” executive vice president Jill Gregory said.

While not much has been released on just what the Barstool Sports partnership entails, it will likely help improve the image of NASCAR in the eyes of younger, digitally inclined potential fans.

Sports Online

Outkick Planning Live Pregame Show For Georgia vs Alabama

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout the show.

Published

on

Alabama versus Georgia is sure to be the talk of the college football world this week. The game will have huge implications on the College Football Playoff selection the following day.

Outkick has announced that it will be covering the SEC Championship Game this Saturday with its own live show from Atlanta.

Kickoff for the actual game is scheduled for 4 p.m. Eastern. But you can get a head start with Clay Travis and OutKick the Tailgate pregame show long before that, with their broadcast starting at 1:30 EST.

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout.

The Outkick the Tailgate pregame show will be taking place live in Atlanta, Georgia at STATS Brewpub not far from the game taking place at Mercedes-Benz Stadium. Those who are in attendance for the live show can enter for a chance to win merchandise autographed by Alabama coach Nick Saban and receive other prizes as well.

Those who cannot be in attendance can watch via live stream either on the Outkick Youtube channel or on Twitter where full coverage of the pregame show will be aired. It will also be aired on the Outkick website.

Continue Reading

Sports Online

New York Sports Media Reacts To Mets’ Gigantic Max Scherzer Deal

Many notable names in New York Sports Radio have taken to social media to let the world know their feelings on the move by the Mets.

Published

on

The New York Mets have agreed with pitcher Max Scherzer on a three-year deal that is worth an obscene amount of money. The excitement around the team feels to be at a new high in the city of New York.

Many notable names in New York sports radio have taken to social media to let the world know their feelings on the move by the Mets.

There is no understating the significance of this move by the New York Mets. Max Scherzer is a three-time Cy Young winner and one of the most prolific pitchers in the sport for the last decade, winning 190 games over his 13-year career.

It is worth noting however that the Mets have had a notorious history of giving out bad contracts to veteran players, with players like Pedro Martinez, Bobby Bonilla, and Mo Vaughn just to name a few as examples.

This is just one of many big signings that the Mets have already made this offseason. They have already added Starling Marte, Eduardo Escobar, and Mark Canha to the team as well.

Max Scherzer will be making $130 million over the duration of the three-year contract. The $43.33 million average annual salary sets a record, surpassing the $36 million New York Yankees pitcher Gerrit Cole is averaging after signing a nine-year, $324 million contract in 2019.

Continue Reading

Sports Online

Dan Le Batard Trolls Skip Bayless After Cowboys Loss

“It is hard to understand why such a video exists. It isn’t hard to understand why it ended up on Le Batard’s Twitter feed.”

Published

on

When the Cowboys lose or when LeBron James wins, social media comes for sports media’s most notorious hater. After the Dallas Cowboys fell in overtime on Thanksgiving night, Dan Le Batard was among those with Skip Bayless squarely in their crosshairs.

Le Batard posted a video of Bayless dancing in an Ezekiel Elliot jersey with no comment.

It is hard to understand why such a video exists. It isn’t hard to understand why it ended up on Le Batard’s Twitter feed. No one loves poking fun at the industry or his colleagues more than Dan Le Batard and Skip Bayless is ripe for parody.

Whether or not Bayless takes it personally remains to be seen. There have been stories in the past of the FS1 host wanting those that make fun of him disciplined. We have even seen evidence of him being thin-skinned show up on television. Still, it is hard to imagine that he doesn’t know this comes with the territory of the place in sports media he has chosen to occupy.

The loss drops the Cowboys to 7-4, which is still good enough to keep Dallas in first place in the NFC East by a healthy margin. Skip Bayless may be a dyed-in-the-wool Cowboys fan, but surely a regular season loss didn’t ruin his holiday.

For Le Batard though, content will always be king and that video certainly is content.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.