It’s almost time for this year’s BSM Summit (February 21-22). While looking at the impressive list of guests that will be taking part in the event, I wondered what I didn’t know about these people. What are some of the things that make them tick? What are they passionate about? What’s something unique about them?
I asked a number of people associated with the event to provide some unique facts about themselves that might not be commonly known. My thought is that although we recognize these names based on job titles, we might not know something interesting about who they are as people. It’s safe to say the results did not disappoint.
The unique assortment of fun facts range from scholarly and profound, to eclectic and hilarious. Both ends of the spectrum are enjoyable and very memorable. What stands out to me is that there is much more to these people than what happens inside the four walls at work. I hope you enjoy this piece and learn some fun details about this talented group.
Joe Fortenbaugh – 95.7 The Game, San Francisco
I’m a huge nerd. I focus on process rather than result, which is one of the reasons why I love to do research. And I’m not just talking about sports and sports betting research, I’m talking about whatever strikes me as interesting. Right now, I’m knees deep in researching the Cuban Missile Crisis and French wines.
Don’t ask me why my brain functions the way that it does, because I don’t have a good answer. I just so happen to stumble into something that I find interesting and then I relentlessly immerse myself in that subject matter. Recent research projects include stoicism and the decision-making process. Like I alluded to, I have no idea why my brain chooses to function in the manner in which it does.
Ramona Shelburne – ESPN
One thing that most people don’t know about me was that I was very political growing up. When most kids dressed up as princesses or their favorite movie character for Halloween, I dressed up as George Bush or Gorbachev! I wanted nothing more than to be CJ Cregg from the West Wing. I was a funny little kid.
Clay Travis – FOX Sports Radio
I went to Civil War sleepaway camp at Gettysburg College in high school. Yes, I really am a big history nerd.
Ryan Hatch – Arizona Sports 98.7
When I was 16 years old, I put together an interview reel with famous coaches and players on a cheap tape recorder from Radio Shack and used it to get my foot in the door for an internship at the first sports radio station in Salt Lake City. It took more than three months to get the interviews scheduled and another three months to eventually convince them to break their intern policy and give a high school kid a chance. I’m also a golf junky and an avid reader. My favorite book is A Prayer for Owen Meany by John Irving.
Colin Cowherd – FOX Sports Radio / FOX Sports 1
I’ve lived in six states (Nevada, California, Oregon, Connecticut, Florida, Washington). I’m one of the very few sportscasters to have lived in all four corners of the country. I’ve also been to 49 of the 50 US states. The only state I haven’t visited is South Carolina. I don’t have plans as of now to see it.
Don Martin – FOX Sports Radio
I am an avid international traveler and history buff. I have traveled to six of the seven continents of the world (Africa, Asia, Australia, Europe, North America and South America). The only one left is Antarctica. As Program Director of 850 KOA in Denver we won five consecutive Station of the Year Awards and two Marconi Awards!
Jim Graci – 93.7 The Fan, Pittsburgh
Radio has afforded me many ancillary opportunities. I was thrilled to have done public address announcing in the NBA for 14 seasons, four with the Atlanta Hawks and two stints with the Seattle SuperSonics totaling 10 seasons.
It was during that first stint with the Sonics that I was asked to be in an episode of the television show “Frasier”. I played both the public address and broadcast announcer for an episode in season three, “Head Games”. I had multiple lines of dialogue, received guest star status, but in typical radio fashion, was not on camera. It was just my voice.
Jeff Rickard – 1070 / 107.5 The Fan, Indianapolis
I have either raced or ridden my bike over seven of the 10 highest, paved mountain peaks in the United States including Trail Ridge Road, Mt. Evans and Mt. Haleakalā.
I don’t like hot dogs or mustard and I’m allergic to shellfish, but I could eat great Italian or Mexican food forever (specifically fettuccine Alfredo). Lucky Charms is a frequent middle of the night meal, but Captain Crunch will do in a pinch.
The Denver Broncos are my favorite team in all of sports but I hate the “new” helmets and logo. John Elway the general manager makes me miss John Elway the quarterback.
Dan Zampillo – ESPN LA 710
I love hockey! I know it’s not the biggest radio sport in most markets, but I think it is an incredible sport. Plus, I’ve gotten to hold the Stanley Cup multiple times.
I really enjoy American history, especially the Civil War and presidential elections. My favorite food is deep-dish pizza (I know, cliché Chicago, but it is the best). I have kids, so I have no hobbies anymore. My favorite movie is The Bridge in the River Kwai. My favorite TV shows are The Americans, Game of Thrones, The Sopranos, and Atlanta.
My first sports memory was watching Italy winning the 1982 World Cup with my Italian grandfather. I have watched the final out of the Cubs World Series win no less than 168 times on YouTube. One of my sports goals is to witness a no-hitter in person. The night of Justin Verlander’s first no-hitter, I gave away tickets so I could go on a date with a girl. Needless to say, I missed my best chance, and the date was awful. Double whammy.
Eric Johnson – 97.5 The Fanatic, Philadelphia
I like to do a lot of running and have participated in 10-mile runs and 1/2 marathons. I’m currently training for “The Seneca7,” which is a 77-mile, seven-person relay race around Seneca Lake in New York.
Steve Mason – ESPN LA 710
I’m known for my broadcasting career, but for 25 years, I owned movie theaters in Southern California. I owned theaters in Hawthorne, Azusa and at USC. My most recent theater was Cinemas Palme d’Or in Palm Desert, CA.
While operating in Palm Desert, partner Bryan Cranston and I were victims of a practice known as circuit dealing by Cinemark Theaters. Essentially, Cinemark “blocked” the Palme d’Or from playing first run film. After 13 years of litigation, in April of 2017, the company won a major antitrust lawsuit in a jury trial against Cinemark. That marked the end of my movie theater operator days.
Scott Shapiro – FOX Sports Radio
One big interest of mine, which is very rare for folks as into sports as I am, is my interest in Broadway. And when I see shows I like, I can’t get enough. I’ve seen Hamilton let’s just say north of five times. I really shouldn’t share the actual number of times I’ve seen it since my credibility and level of sanity will be significantly questioned. I’ve also seen shows such as Les Mis, Phantom, Rent, and Jersey Boys more than four times each as well.
Steve Wyche – NFL Network
I’m a big wine enthusiast. Wine is not made to be tasted. It is made be enjoyed. Also, a huge interest of mine is to one day possibly write a book about airport and airplane behavior. Why do some people use speaker mode to have a conversation in the seating area, then berate the gate agent for not being upgraded despite having platinum status, then put their bare feet on the bulkhead wall before clipping their nails at 30,000 feet?
Julie Stewart-Binks – ESPN LA 710
I was in a unique situation this year, which afforded me an opportunity to explore other interests outside of sports. I decided to pursue stand-up comedy. It’s not something I ever thought I would do, but having been immersed in improv comedy at Upright Citizen’s Brigade in New York this year, and having experience in performance through TV and radio, I thought this might be a fun extra curricular. I’m also somewhat of an adrenaline junkie.
I’ve become extremely interested in the different ways of writing and performing to elicit and evoke emotions — in some ways it’s a formula, in others it’s completely random. I’ve never been challenged both mentally and physically like I have been doing stand-up. It’s really the most vulnerable thing you could possibly do. But there is no greater high than making a room of strangers laugh. You feel like the Incredible Hulk, and all you want is the next laugh. It’s addictive.
Demetri Ravanos – Barrett Sports Media
I have a film degree from the University of Alabama, which is like having a degree in tropical studies from the University of Alaska. My only two true sports loves are ‘Bama and the Boston Celtics. I was a freshman when Shaun Alexander was a senior, so he will always be my favorite player. Before I made the switch to sports, I worked exclusively in rock radio for 18 years. I used to write and host a podcast about the Disney theme parks.
When I was 11, I was at a basketball camp at the University of South Alabama where Charles Barkley showed up for a day and did a Q&A. I saw him tell another 11-year-old to “quit being a pain in the ass.” I own as many shirts with the Golden Girls on them as I do the Alabama logo. My favorite episode of the Golden Girls is the one where Blanche dreams her husband faked his death.
Amanda Gifford – ESPN
I am a proud graduate of Penn State where I have a bachelor’s of journalism degree and also a bachelor’s of science in elementary education. I started working in radio when I was 16 years old at a very small station in upstate NY where I did everything — morning news in the summer, commercial voice overs, ran the board for NASCAR races…everything…but when I went to college I thought I wanted a “normal” schedule for my career.
Always having a love for working with kids, I started in college as an education major. About halfway through my sophomore year I got some sense in my head and decided I really wanted to work in sports. I was too far in to my education classes to just change majors, so I added the journalism major and graduated with both degrees in 4 ½ years. I have never used my teaching degree because I came to ESPN right after college, but it is always a good backup plan!
Brian Long – XTRA Sports 1360, San Diego
I am originally from Kansas City so I am cursed with being a long-suffering Chiefs fan. As a teenager I began playing the drums and ultimately dreamed of being a professional musician. However, I figured out rather quickly there are “real musicians,” then there was me. I moved to Palm Springs in 1997 and took up playing golf. Today, I play the drums like a golfer and golf like a drummer.
Traug Keller – ESPN
I have another job — been chairman of Mustard Seed for over a decade now. It’s near and dear to my heart, started by a priest friend of mine from Boston College. You can get a sense of the org at mustardseed.com.
John Ireland – ESPN LA 710
I can sing any song from The Sound of Music (either the male or female part). I can name at least one dive restaurant in any US major city, from Boston to San Diego. I’m convinced that the all-time Lakers team could beat any All-Star team you could assemble from all of the other 29 teams combined. Magic and Kobe at guards, Kareem at center, Elgin Baylor and LeBron at forwards. The bench would include Wilt Chamberlin, Shaq, Jerry West, James Worthy, Karl Malone, Gail Goodrich, Jamaal Wilkes and Bob McAdoo.
Brian Musburger – VSiN
I have been the Underwater Camera Assistant for the Ironman World Championships for the last 12 years. I scuba dive beneath the starting line for the greatest endurance race in sports every year in Kona, Hawaii.
Bruce Gilbert – Cumulus Media / Westwood One
It is becoming more and more common that people know that Mike Thomas is my real blood brother, but what a lot of people don’t know is that we both have an older sister, Becky, that has been an on-air talent for over 20 years on small market stations in Central Illinois.
Becky did mornings on 101 Country, WHPO for over 20 years. She then took some time off before becoming the PM Drive talent at Classic Hits 95.9 WIQI in Watseka, IL, which is her current position. Becky is the oldest sibling in our family and she completes the trifecta for my father. My dad was in the radio business and all three of his kids have made it their career.
Becky is a true entertainer in every sense of the word. She has a HUGE personality, a tremendous sense of humor and — most importantly — she gives a damn about EVERY listener that has ever tuned into her show. She really cares about people and has raised millions of dollars through her show for St. Jude and other great charitable organizations.
Our Thanksgiving dinners have often been spent talking promotions and sales packages, much to our mother’s chagrin.
Phil Mackey – SKOR North, Minneapolis
Back in 2009, I co-founded what’s now the Mid-States Poker Tour, and remain a major supporter and fan of the poker industry. My favorite starting hand in Texas Hold ‘Em is Jack-10 suited.
Tony Bruno – The Tony Bruno Show
When I’m not watching sports, my guilty pleasure shows are on Science Channel and watching people build cabins in rain and snow in Alaska while complaining about how much the weather sucks in Alaska. Home improvement is my strength, but only on my home, not busting up kitchen cabinets in some stranger’s joint.
Justin Craig – ESPN
So in thinking about what makes me, me would be my recent infatuation with running. In the past few years I’ve racked up almost a dozen half marathons and completed my first NY marathon. Why? Great question. Although since I’ve been doing them, I’ve fallen in love with pushing myself to train for something, see it through, aiming to increase my personal bests and more importantly…to live longer.
Selfishly, I look better in pictures actually having a neck back again. Even more rewarding is being able to run with two of my best friends, even though we aren’t in the same cities, we continue to plan on runs that we can see each other at, therefore pushing the training to a different level. Throw in the added benefit of just this past fall when my son and nephew asked me if I would run a 5K with them, and the reward is through the roof.
(Oh yeah, and it’s a great chance to catch up on listening to shows and podcasts. Seriously, I listened to a live stream of the network when I was running the full marathon! Who knew cursing out bad transitions and sloppy teases could be so motivating!)
Adam Klug – 97.3 The Fan, San Diego
In the last 9 years, I’ve lived and worked in five different states: Georgia, Connecticut, California, New Jersey and New York. I have made four long-distance moves since 2010: from Georgia to Connecticut in 2010. From Connecticut to California in 2012. From California to New Jersey (lived in New Jersey, worked in New York) in 2014. From New Jersey to California in 2018. My wife has made each move with me. Both of my kids were born in New Jersey and made the most recent move to San Diego.
Mike Thomas – 98.5 The Sports Hub, Boston
At a Mötley Crüe after party in Dayton, Ohio…I noticed Tommy Lee was being very affectionate with Carmen Electra (who is from Cincinnati). Tommy was still with Pamela Anderson at the time. It wasn’t long after the sex tape came out. I went on our rock morning show in Dayton the next day and talked about what was happening. It went national — (not viral, that wasn’t a thing back then). Rick Dees called me and had me come on his show for “Dees Sleaze”. I ended up in the National Enquirer the next week!
Jorge Sedano – ESPN LA 710
At least 3-4 times a week, I take an hour to just walk on the beach — just good quiet time. After 40, I’ve realized I can no longer play pick-up basketball. I feel like an old loser. My favorite shows are The Daily Show, Real Time with Bill Maher, and Last Week Tonight with John Oliver. Beyond the entertainment, I marvel at the formats and execution of the shows. My favorite sports movie is Major League. I’m forever a sucker for good pizza and a bottle of wine. It’s why I’ll never achieve my goal of a two-pack. (I’ve got a snowball’s chance in hell at a four- or six-pack.)
Mitch Rosen – 670 The Score, Chicago
My first full-time job was an overnight producer at WGN Radio in Chicago for a legendary host, Eddie Schwartz. I worked 12am-5am. Best job I ever had as I learned how to book, manage high-ego talent, and work with all departments. I was traded with Eddie from WGN to the legendary LOOP. It was the best career move I ever made. I have been a self-proclaimed radio geek since 7th grade and followed my dream since then. A lot of people are not aware that I worked at WTKU for its launch and was part of the team that hired RuPaul to do mornings. The station went from worst to first in one book. I’m also very involved with Special Olympics Chicago and serve on the board of directors.
Brian Noe – NBC Sports Northwest, Rip City Radio, Portland / FOX Sports Radio
Might as well include myself, right? I’ve played guitar for half of my life. I used to play in a heavy metal band in LA and have performed at the Whiskey. Although metal is my favorite, my minor in college was classical guitar. I played a handful of classical pieces during my sister’s wedding. When a classical piece ended too soon while playing in my good friend J’s wedding, I played the middle part of “To Live Is To Die” by Metallica. It worked well in a pinch.
One of the most random facts about me is that I keep a stuffed animal in my computer bag when doing radio shows. It’s a little bear wearing a karate outfit that was a family gift named Tae-Kwon-Noe. I tossed him in my bag many years ago so I didn’t feel alone while performing away from home. That sound you hear is my street cred grinding to a screeching halt, but I really don’t care. That’s my little homie and he reminds me of my family who I love dearly.
Adam The Bull Is Giving Cleveland Something It’s Never Had Before
“It was only more recently that I was like why do I have to only be a radio guy?”
After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure. In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.
“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM. “I left before I knew for sure I had a ‘next project’.”
Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube. The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.
It all came together very quickly.
“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”
The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday. The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.
“I’m very excited,” said Gerstenhaber. “It’s a definite adjustment for me after 22 years on radio doing television. For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment. So far, I’m having a ball.”
And so far, the reaction to the show has been very positive.
A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels.
“There’s nothing like that in Cleveland,” said Gerstenhaber. “And there was certainly nothing like this with a panel. Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”
The new venture certainly represents a big change in what Bull has been used to in his radio career. He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.
Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests. And while there is no cursing on the show at the moment, there could be the potential for that down the road.
Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.
“It’s something we may do in the future,” said Gerstenhaber. “Not curse just to curse but it gives us the option if we get fired up. It is allowed because there’s no restrictions there. The company doesn’t want us to do it at the moment.”
There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.
For a guy called “The Bull”, that will take some getting used to.
“Jay is a pro’s pro,” said Gerstenhaber. “He’s the point guard for this but he’s also part of the conversation. I’m not used to not being the point guard so I have to adjust to that. I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”
Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing. A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio. For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.
The desire to adapt, along with a shorter workday, was very enticing to him.
“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber. “There were things about my job that I was unhappy about. I was doing a five-hour radio show. It’s too long. That’s crazy. Nobody should be doing a five-hour radio show at this point.”
Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore. The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.
Kind of like Adam The Bull!
“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber. “But the game has changed.”
Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms. The challenge now is to get the more mature audience on board. There are certainly some obstacles there.
I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.
Bull can certainly relate to that.
“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle. “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device. It’s such a divide and obviously as the years go by, that group will increase.”
With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business. In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month. But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.
“I have not closed the door to radio,” said Gerstenhaber. “I still love radio. I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation. I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”
The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve. Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.
Why You Should Be Making Great TikTok Content
“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”
It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.
TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in.
Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.
TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan.
Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!
This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours.
So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success.
Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video.
If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point.
Other simple tricks:
- Splice small videos together. Don’t shoot one long video.
- 90 seconds to 2 minutes is a sweet spot amount of time.
- Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video)
- Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.
- Research trending hashtags, they are far more important than whatever you caption your video.
- Use closed captions so that people can follow your video without sound.
Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well.
Does Tom Brady’s Salary Make Sense For FOX In a Changing Media World?
“The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general.”
FOX is playing it too safe when it comes to adding Tom Brady.
That’s going to sound weird given the size of Brady’s broadcasting contract. Even if that deal isn’t worth as much as initially reported, it’s a hell of a lot of loot, especially considering Brady has remained steadfastly uninteresting for a solid 20 years now.
Let’s not pretend that is a detriment in the eyes of a television network, however. There’s a long line of famous athletes companies like FOX have happily paid millions without ever requiring them to be much more than consistently inoffensive and occasionally insightful. Yes, Brady is getting more money than those previous guys, but he’s also the most successful quarterback in NFL history.
The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general. More specifically, the fact that the business of televising football games is changing, and while it may not be changing quite as rapidly as the rest of the sports-media industry, but it is changing. There’s an increasing number of choices available to viewers not only in the games that can be watched, but how they are consumed. Everything in the industry points to an increasingly fragmented audience and yet by signing Brady to be in the broadcast booth once he retires, FOX is paying a premium for a single component in a tried-and-true broadcasting formula will be more successful.
Think of Brady’s hiring as a bet FOX made. A 10-year commitment in which it is doubling down on the status quo at a time of obvious change. FOX saw ESPN introduce the ManningCast last year, and instead of seeing the potential for a network to build different types of products, FOX decided, “Nah, we don’t want to do anything different or new.” Don’t let the price tag fool you. FOX went out and bought a really famous former player to put in a traditional broadcast booth to hope that the center holds..
Maybe it will. Maybe Brady is that interesting or he’s that famous and his presence is powerful enough to defy the trends within the industry. I’m not naive enough to think that value depends on the quality of someone’s content. The memoir of a former U.S. president will fetch a multi-million-dollar advance not because of the literary quality, but because of the size of the potential audience. It’s the same rationale behind FOX’s addition of Brady.
But don’t mistake an expensive addition from an innovative one. The ManningCast was an actual innovation. A totally different way of televising a football game, and while not everyone liked it, some people absolutely loved it. It’s not going to replace the regular Monday Night Football format, but it wasn’t supposed to. It’s an alternative or more likely a complement and ESPN was sufficiently encouraged to extend the ManningCast through 2024. It’s a different product. Another option it is offering its customers. You can choose to watch to the traditional broadcast format with Joe Buck and Troy Aikman in the booth or you can watch the Mannings or you can toggle between both. What’s FOX’s option for those audience members who prefer something like the ManningCast to the traditional broadcast?
It’s not just ESPN, either. Amazon offered viewers a choice of broadcasters, too, from a female announcing tandem of Hannah Storm and Andrea Kramer beginning in 2018 to the Scouts Feed with Daniel Jeremiah and Bucky Brooks in 2020.
So now, not only do viewers have an increasingly wide array of choices on which NFL games they can watch — thanks to Sunday Ticket — they in some instances have a choice of the announcing crew for that given game. Amid this economic environment, FOX not only decided that it was best to invest in a single product, but it decided to make that investment in a guy who had never done this particular job before nor shown much in the way of an aptitude for it.
Again, maybe Brady is the guy to pull it off. He’s certainly famous enough. His seven Super Bowl victories are unmatched and span two franchises, and while he’s denied most attempts to be anything approaching interesting in public over the past 20 years, perhaps that is changing. His increasingly amusing Twitter posts over the past 2 years could be a hint of the humor he’s going to bring to the broadcast booth. That Tampa Tom is his true personality, which remained under a gag order from the Sith Lord Bill Belichick, and now Brady will suddenly become football’s equivalent of Charles Barkley.
But that’s a hell of a needle to thread for anyone, even someone as famous as Brady, and it’s a really high bar for someone with no broadcasting experience. The upside for FOX is that its traditional approach holds. The downside, however, is that it is not only spending more money on a product with a declining market, but it is ignoring obvious trends within the industry as it does so.