Connect with us
Register for the BSM Summit Now

Sports Online

Portnoy Reveals Barstool Could Be A NASCAR Sponsor

“Who Barstool will sponsor outright is still a mystery, though the answer should be cleared up closer to August’s Bass Pro Shops NRA Night Race at Bristol.”

Published

on

Last week Barstool Sports was linked to a budding relationship with NASCAR, though the details behind the pairing have yet to be fully revealed. Barstool president Dave Portnoy revealed a potential layer to the partnership could be Barstool sponsoring a vehicle in the future.

In a twitter video with Daytona 500 winner Denny Hamlin, Portnoy said he is “all-in” on NASCAR and told Hamlin they may be “future potential competitors.”

Portnoy said he will be attending the Fall races in Talladega and Bristol and said, “we may be sponsoring a car at those two races.”

Daytona was a success in the ratings category for NASCAR last Sunday. Although there isn’t much to directly attribute to Barstool in that regard just yet, the digital media powerhouse has a loyal audience that respects whatever Barstool puts its name on.

As for the sponsorship, Barstool Sports has been a minor sponsor before on Chris Buescher’s #37 the last two seasons. Who Barstool will sponsor outright is still a mystery, though the answer should be cleared up closer to August’s Bass Pro Shops NRA Night Race at Bristol.

Sports Online

Philadelphia Inquirer Hopes To Expand Sports Video Content

“Things took a while to get rolling, but the Inquirer believes in live video and is executing it in a way that doesn’t burn out their staff.”

Published

on

Courtesy: The Philadelphia Inquirer

The Philadelphia Inquirer is pivoting harder into video content during the 2021 Philadelphia Eagles season. Digiday spoke with the paper about how they are revitalizing and monetizing live video.

The Inquirer brought back live video this season in the form of Gameday Central. The live streaming show is recorded in front of Lincoln Financial Field with Eagles beat reporter EJ Smith and columnist David Murphy. The two break down the ins and outs of the Eagles opponent that week on top of what fans can expect from birds.

So far, the project is a success. Things took a while to get rolling, but the Inquirer believes in live video and is executing it in a way that doesn’t burn out their staff.

“Our future vision for this is that we can do this for all of our sports,” Michael Huang, the Inquirer’s managing editor of sports, told Digiday. “For all of our pro teams, I fully intend on having a robust, gameday central activity.”

Huang came over from ESPN and has been integral in the Inquirer’s push to fund and produce more than just written content consumers usually go to them for.

“You have to have more than text-based content,” Huang added. “We have to establish products, both based on all of our content and creating [new] content, that goes across multiple platforms.”

Inquirer director of special projects and editorial events Evan Benn told Digiday that the paper’s hosted close to 200 virtual live events since the world changed due to the COVID-19 pandemic.

The initial Gameday Central stream amassed around 2,400 views and has since grown enough to warrant sponsorship. Comcast Xfinity is currently the stream’s title sponsor. Hyper-localized broadcasts like these could be here to stay as media entities all over the country to meet consumers on their turf.

Continue Reading

Sports Online

Caesars Signs Partnership To Bring New Series To MSG Networks

“We are privileged in that our home base sits atop the largest commuter hub in North America in Penn Station and that New York state is projected to be the largest gaming market in the country.”

Published

on

Caesars sportsbook was recently announced one of the nine sportsbooks that received a sports betting license in New York, and now they have some big plans for operation in the state.

Caesars Sportsbook will enter the soon-to-open New York betting market behind a sweeping MSG deal that includes sponsorship of both the Knicks and Rangers.

There will also be an MSG Network series featuring comic JB Smoove, who plays Caesar in the company’s familiar ad campaign.

“When we looked around and said who’s the best partner we could choose, this seemed like a fairly obvious outcome, actually,” said Caesars Digital co-President Eric Hession. “When you looked at the assets that they have, you end up with a really great package that can all be used in different ways. And it’s in the most populous city in the most populous state where we can have sports betting.” he added.

BetMGM is the only other sportsbook out of the nine with licenses that has landed a deal in MSG to date.

“We are privileged in that our home base sits atop the largest commuter hub in North America in Penn Station and that New York state is projected to be the largest gaming market in the country,” said MSG Entertainment Exec VP/Marketing Partnerships Ron Skotarczak. 

This move will also involve some changes within the Garden, as their premium club now known as the Madison Club, will get a makeover at the end of this season. Upon re-opening, it will have Caesars branding and boards posting lines and odds in time for ’22-23 NBA and NHL season.

Continue Reading

Sports Online

Futuri Introduces TopicPulse SportsEdge

“TopicPulse SportsEdge offers a content compass for articles, video script content, social posts, and even marketing decisions.”

Published

on

Futuri, an industry provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and publishers, has announced the launch of TopicPulse SportsEdge, a version of its real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content.

TopicPulse SportsEdge is designed to assist brands and content creators by providing 24/7 access to insights on stories and topics from the eSports, betting, VR and fantasy sports worlds. The data will help broadcasters understand what audiences are interested in, and which content is gaining or losing traction. It’s an evolution of Futuri’s TopicPulse system which is currently used by thousands of radio and TV content creators nationwide.

TopicPulse SportsEdge offers a content compass for articles, video script content, social posts, and even marketing decisions. Its IdeaStarters™ content provides pre-written copy points on the day’s top stories for use in blogs, social posts, and on-air copy. Its companion Instant Video product delivers dozens of fully licensed short videos daily that can be easily branded, customized, and used on websites, apps, and social platforms.

Futuri’s recent study The Future of Audience and Revenue 2021, done in partnership with research firm SmithGeiger, shared a number of interesting insights on growth opportunities in sports, eSports, and sports betting content. More than 2,000 U.S. consumers were surveyed as part of the study:

The eSports market is predicted to grow to $3 billion by 2023, and sports betting advertising is one of the fastest-growing revenue streams for broadcasters,” said Futuri CEO Daniel Anstandig. “Given the explosive growth of this space, TopicPulse SportsEdge is right in line with Futuri’s mission to help media companies grow their content, grow their audience, and grow their revenue.”

To learn more on TopicPulse SportsEdge, click here.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.