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Study Shows 69% Subscribe To Streaming Sports Service

“The survey says 47 percent of sports subscribers are “frustrated by the growing number of subscriptions and services they need to piece together to watch what they want.”

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The number of consumers turning to digital streaming services is rising. As a consumer it’s only natural to follow your favorite content to its host.

For UFC it’s ESPN+, for Premiere League it’s NBC’s s Premiere League Pass, or even for the WWE’s own WWE Network. But say you enjoy all three. For an annual subscription you’ll pay just short of $230 for all three services. Tack on Netflix and any other niche subscriptions, such as the upcoming Disney+, and it all adds up.

This is all inspired by the latest Deloitte survey and how consumers take in digital content. The survey reports 69 percent of respondents subscribe to a digital streaming service. However, the survey leaves out products such as Playstation Vue or Youtube TV and other tradition TV streaming services, so it’s fair to assume that 69 percent number is actually much higher.

The survey says 47 percent of sports subscribers are “frustrated by the growing number of subscriptions and services they need to piece together to watch what they want.” So for example, a WWE fan needs a TV subscription to keep up with the weekly Monday NIght Raw and Tuesday’s SmackDown Live but needs the WWE Network to watch NXT and the monthly “pay-per-view” events such as April’s WrestleMania. But that same WWE fan is likely to have interest in other places to warrant more and more subscription services.

“With more than 300 over the top video options in the U.S., coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of ‘subscription fatigue,’” said Kevin Westcott, vice chairman and U.S. Telecom and Media and Entertainment leader, Deloitte LLP. “As media companies and content owners wrestle with how to retain and grow their subscriber base, they should not only continue to strengthen their content libraries, quality, distribution and value, but also keep a close eye on consumer frustrations, including advertising overload and data privacy concerns.”

In the end, it’s a process that will have to work itself out. If consumers have to pick and choose where they’ll allocate there $5-10 a month and some will get left out and have to rethink their strategy.

Sports Online

4 Kicked Tires On The Athletic Before New York Times Deal

“Amazon reportedly had eyes on pairing The Athletic with its Thursday Night Football coverage.”

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Before The New York Times agreed to pay $550 million to acquire The Athletic, other companies showed interest in the subscription sports site. Alex Sherman of CNBC says throughout 2021, multiple companies discussed buying The Athletic.

In March of 2021, The Athletic and Axios began talks to merge. When that fell through, Sherman writes that other suitors stepped up. Amazon, Conde Nast, and DraftKings were amongst the media suitors. Private equity firm TPG Capital showed interest as well.

Amazon reportedly had eyes on pairing The Athletic with its Thursday Night Football coverage. “Spokespeople at Amazon, Conde Nast and DraftKings didn’t respond to requests for comment,” Sherman writes.

TPG Capital was the most serious competitor to The Times. TPG also declined to comment, but Sherman reports that writers for The Athletic were worried about their jobs should a private equity firm buy the site.

Details of The New York Time’s take over have not been revealed, although it is expected that The Athletic will continue to function as an independent entity under the new ownership.

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Sports Online

BetMGM Launches In New York On Monday

“Mobile wagering officially became legal in the Empire State over the weekend.”

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BetMGM is the next man up in the New York Gaming Commision’s “rolling” plan to introduce new mobile sportsbooks in the state. The company announced via Twitter that it would begin taking bets on January 17.

Mobile wagering officially became legal in the Empire State over the weekend. Four books launched their New York operations on Saturday and saw massive returns. The state generating more tax revenue off one day of mobile wagering than it has in more than 30 months of retail betting.

Will BetMGM experience the same boom on day 1 that BetRivers, Caesars, DraftKings, and FanDuel all did upon their launch?

Probably not. Those four were the first mobile players in the market. Also, by launching on Monday, BetMGM will miss all but one game on the NFL Playoffs’ Super Wild Card Weekend.

But this is a long play. The population of New York State is large enough and BetMGM is well-enough-established to generate profit quickly. Besides, with the Knicks, Nets, Rangers, Islanders, and Sabers all in season, there will be no shortage of opportunities in the coming months for New Yorkers to fire up the BetMGM app and lay their money down.

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Sports Online

FOX Sports Launches Podcast Network

“The Fox Sports Podcast Network will be the new home to premium podcasts from Fox Sports’ prominent voices and storytellers.”

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Fox Sports officially launched its podcast network on Thursday, led by FS1 host Skip Bayless, and the network announced additional shows set to debut in the coming months.

The Fox Sports Podcast Network will be the new home to premium podcasts from Fox Sports’ prominent voices and storytellers.

“Fox Sports is the leading destination for top quality original digital content from the biggest personalities in sports,” said Fox Sports EVP and Head of Content Charlie Dixon said in a press release. “The creation of this new podcast network allows us to deliver fans exclusive commentary and enthralling stories providing hours of entertainment through this important medium.”

The Skip Bayless Show debuted Thursday and features Bayless breaking down the top sports stories combined with his own stories surrounding the biggest moments in athletics history. The weekly podcast, which will also feature interviews and unscripted responses to fan questions, rolled out alongside a number of pods that have already brought in millions of listeners.

Club Shay Shay is a podcast featuring Bayless’s Undisputed co-host Shannon Sharpe that has joined the network. Flippin’ Bats, hosted by Ben Verlander, and The No. 1 Ranked Show, presented by college football analyst RJ Young, are also among the offerings on the network.

Fox also announced debut dates for two highly-anticipated podcasts. What’s Wright with Nick Wright will feature a video series alongside the podcast offering and will premiere on March 1. Wright will be doing a lot of ranking on a variety of topics each week. The show will have new episodes every Tuesday.

Then in April, Tom Rinaldi will begin presenting what the network calls a serialized audio documentary about former Major League Baseball player Lyman Wesley Bostock Jr. The podcast is entitled Wesley. Bostock was one of baseball’s top players in the late 1970s before he was murdered in 1978. The podcast will be a deep dive into the events surrounding and including Bostock’s killing.

You can listen to Fox Sports Podcast Network shows on Apple and Spotify and on Fox digital platforms.

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