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WFNZ: A Tentpole Of Sports Talk In The South

“No matter the lineup, what has really been the key to the evolution of WFNZ is the progress of Charlotte as a sports town, particularly the Carolina Panthers’ fanbase.”

Demetri Ravanos

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Sports talk radio is a largely regional thing. Sure, there are as many stations that carry the format in Boston as there are in Nashville, but those stations don’t sound the same. The hosts talk about different topics and they do it in different ways.

There are a few tent poles of sports talk radio in the South. No one covers SEC football more or better than WJOX in Birmingham. If you want big, gregarious Southern personalities, you tune into 1010XL in Jacksonville. At the forefront of it all in the region is WFNZ in Charlotte.

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Sports content first showed up on the 610 AM frequency in Charlotte in 1992. The station was even one of the first employers of a young Michelle Tafoya, who went by Mickey Conley on air.

According to former program director DJ Stout, it wasn’t until Mike Kellog moved from Boston to take over as the station’s GM that “things got real.” Kellog came from WEEI and used some of the strategies that made that station legendary to launch the new sound of sports talk in Charlotte.

“Charlotte gravitated to it quickly,” Stout remembers. He also noted that the city’s sports culture was exploding at the time. “We had an NFL team everyone was super excited about, the Hornets were selling out every night and college hoops and football have always been huge here so we all felt that it was the right time for a real sports station and we were right.”

“It was the perfect time where sports talk radio was the hot new thing and Charlotte didn’t really have it,” recalls SiriusXM’s Mark Packer, who’s radio career started at WFNZ.

Packer remains an influential name in sports talk to this day. His afternoon show at WFNZ, Primetime With The Pack Man, put the station on the map and on the preset buttons of every sports fan in the Queen City.

The show was a ratings juggernaut for the station for years. Part of the reason for that success was Packer’s unwillingness to stick to sports. Primetime became the go to place for anyone with something cool to promote in Charlotte.

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“We never knew who the guests were going to be,” he says. “When President Carter was stuck in traffic and called to say ‘Listen, I’m in town to promote a book and I turned on the radio to hear you talking about the Atlanta Braves,’ well then all of the sudden out of the blue you get the former President of the United States talking Atlanta Braves baseball.”

Packer also notes that part of the success came from a station-wide attitude that everything was competition. WFNZ was not going to let being the new kid in town give it any sort of disadvantage.

“We took a lot of pride, I think, in knowing that at that time newspapers were still very important. The Charlotte Observer had a lock on things, and we took the approach that we were the ones that you were going to get your sports news from, not anybody else. We took this broad approach that this was the place to be to find out what was going on with the Panthers or the Hornets or ACC hoops and football.”

The station and Mark Packer divorced in 2010, but his influence was felt long after he left. His former executive producer and sidekick Tony “Hitman” DiGiacomo (who is now WFNZ’s PD) and comedian The QCB both stayed with the station for the launch of the next afternoon show, which featured Taylor Zarzour (now with SiriusXM and the SEC Network) and Marc James (now with WEEI and NESN). The name Primetime returned to afternoons when Zarzour and James left and were replaced by Chris Kroeger.

One of the signature elements of Packer’s show “The Whiner Line,” which allowed listeners to leave a message ripping whatever they wanted, was in use for years after his departure. The carryover never bothered Stout. “I decided to keep the Whiner Line because it did so well for us and was always sponsored. The rest of the cast did a great job so we kept Tony and QCB on the show as well and they fit in great. The show kicked butt over the next 3 years and did great in the ratings. Not an easy task replacing Primetime With The Packman which I think is the best show we ever had on WFNZ and we have had some damn good shows.”

For Packer though, trying to keep elements of his show in place without the full show still on the station never made much sense.

“I was flattered, but I thought it was stupid,” he said. He is complimentary of Zarzour, James, and Kroeger and says that asking them to include elements of his show wasn’t playing to their strengths. “It’s like saying ‘hey Coca-Cola, why don’t you come up with a new formula!’ How did that work? I was flattered but what we did was ours. That’s not an ego thing. It worked because we had a unique cast of characters that loved the work. You can’t reconstruct that.”

Losing Packer came on the heels of losing another staple at WFNZ. “It was 2009 Gary and 2010 Packer” says current morning co-host Travis “T-Bone” Hancock in reference to Gary Williams, who is now on The Golf Channel.

“It was weird,” adds Hancock’s partner Chris McClain. “Two real established bookends, Gary Williams in the morning, who has since gone on to the Golf Channel and is doing great stuff. Then Mark Packer in the afternoons, who is also doing well and did awesome stuff for our station. We were kinda the newbies and trying to make our way. We were in a great lineup where we had protection and were never seeing fastballs, and then all of the sudden man, you blinked an eye and we were some of the veterans at the station.”

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According to T-Bone, suddenly becoming the station veterans and eventually moving into morning drive meant that their show had to evolve to meet the needs of its new audience and time slot.

“We had to go right up to the line and even cross it sometimes back then in order to establish ourselves, because we knew what Gary and Jim (Celania, who retired in 2016) were. We knew what Packer was. We had to get attention for ourselves, so you look back at what we did then and think ‘wow, how did we get away with that?’. It was a different world then, but we had to push the envelope a little bit more.”

No matter the lineup, what has really been the key to the evolution of WFNZ is the evolution of Charlotte as a sports town, particularly the Carolina Panthers’ fanbase. Former afternoon host Frank Garcia said a lot has changed since he was playing for the team in its infancy and most people in Charlotte didn’t even consider the new hometown team to be their favorite in the NFL.

“That used to be the big thing. ‘I’m a Cowboys fan, but I root for the Panthers.’ Now it’s ‘I’m a Panthers fan!’ The guys that were listening to the radio back then, the ones that are saying they are Panthers fans are their kids.”

In Hancock’s eyes, there’s one player that can be credited with creating that passion. “I think when Cam Newton got drafted, that took the fan base to a whole other level because he’s so controversial,” he says. “He’s always such a topic and the fans are going to defend him.”

Taylor Zarzour, who took over afternoons from Packer agrees with Hancock and said that he knew the third day that he and Marc James were on air together at WFNZ that something major was happening.

“Andrew Luck decided to stay at Stanford instead of being selected first overall by the Panthers. I have no doubt the team would have taken him, and while he would have thrived here, he wouldn’t have changed the daily conversation. Cam did and still does. If we talked about the NCAA Tournament, the Hornets, or college football we still had loaded lines about Cam. At all times of the year.

“When I started I wondered if the city would be more interested in Duke and North Carolina or college football than the Panthers. Everything else became an afterthought as soon as Cam became an option with the first pick. That was eight years ago and nothing has changed. He still drives the conversation around here.”

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Garcia notes that Cam Newton isn’t the only thing that WFNZ listeners are passionate about. Remember, they had a hometown NBA team long before the NFL came to North Carolina, and despite never seeing a consistent winner, Garcia says the city of Charlotte still loves pro basketball.

“The Hornets haven’t had that success. The Bobcats were a disaster. But that’s how life goes. You have to fail and fall on your face miserably before you really succeed. We’ve done that quite a bit as a basketball town. This city is really hungry for a winning basketball team.”

As for what comes next, Garcia’s former partner and current WFNZ afternoon host Kyle Bailey says the city is capable of supporting more pro teams.

“New Panthers owner David Tepper has made it clear he wants an MLS Team in Charlotte. He has the money to make it happen and he’s single-handedly put Charlotte back in the mix for an MLS franchise. So I think professional soccer is more likely to happen first, but Major League Baseball makes a ton of sense too. I think MLB will be in Charlotte eventually. Not having a franchise between DC and Atlanta hasn’t made sense for a long time, and Charlotte makes a ton of sense if MLB wants a greater presence in the Southeast.”

Whatever comes next for Charlotte in the sports world, the WFNZ team feels like they are in the best position to handle it. The station was launched by CBS Radio. It was then acquired by Beasley Broadcasting in 2014. In 2016, it became property of current owner Entercom, and according to DiGiacomo, things have never been better in terms of corporate support.

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“The transition to Entercom has been great for us, because what we have now that we didn’t have with Beasley or even CBS is a company that believes in sports talk radio and our ability to make a greater impact.”

That belief has shown itself in many ways, not the least of which is the fact that both major local sports properties call Entercom stations their flagship. The Hornets are on WFNZ. The Panthers are on sister station WBT. Vice president and Charlotte market manager Matt Hanlon says that kind of presence is key to WFNZ’s ability to own the ears and minds of local sports fans.

“WFNZ is known as the dominant sports influencer in Charlotte,” Hanlon said in an email. “Tony and the staff at WFNZ understand that responsibility and absolutely embrace what they do. The connection with the community is authentic and continues to grow and make a difference.”

DiGiacomo notes that part of that responsibility is being honest with the audience. He doesn’t want his staff to feel like they have to be a cheer squad 365 days a year.

“Yeah we have the Hornets contract and we have the Panthers contract at our sister station but you don’t have to kiss their ass.” He says that he wants his staff to do three things whenever they open the mic. “Entertain, challenge, and engage. And I need you to be fair. If you’re going to take a stance on the Hornets be fair about it, be consistent about it, and just don’t make it personal.”

That kind of honesty and consistency is what has allowed WFNZ’s newest additions, Nick Wilson and Josh Parcell, to cut through in mid days. Wilson, a Cleveland native, doesn’t mind that since his arrival in August, he has been painted by some listeners as the voice of the city’s transplants. “I think it’s important to acknowledge that I haven’t lived here and then slowly earn those Charlotte bona fides.”

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Parcell hasn’t always been the most popular personality on the station, in part because of his criticism of Cam Newton. That hasn’t made him doubt his positions or his style though.

“Something I told Tony and our bosses was ‘you’re going to get what I think every single day,’” says Parcell. “It may not always be right, but I’m not afraid to give my opinion on a topic no matter how controversial it is. I’m going to be informed about it, but I’m not going to hold anything back as long as I believe what I’m saying and have the evidence to support it.”

Bailey, who just signed a contract extension with Entercom, says that whether it is opinions, comedy, or interviews, what has set WFNZ apart is the ability to cut through and remain relevant even as the number of content choices grows.

“Millennials and Gen-Zers crave content so the consumers are there” shares Bailey. “Just like making delicious food is a baseline requirement for opening a restaurant in a city full of great restaurants, making good content is the minimum requirement to compete in the sports content space with other outlets who pump out good content. How do you stand apart? Because radio, television, print, podcast, etc. are all the same now. We’re all digital content companies fighting for downloads, views, and clicks. How digestible is your content? Are you saying something that matters? Because young people care. Young people also have limited attention spans. Can you cut through the noise and tell a story they want to hear? Can you hold their attention for longer than your competitor? The days of brand loyalty aren’t over, but legacy media can no longer take consumers for granted and the competition for attention is fierce.”

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Competition isn’t really something WFNZ has ever really had to think too hard about in the terrestrial radio space. 730 AM carries both the ESPN Radio brand and Charlotte sports radio legend Gerry Vaillancourt. 1660 AM broadcasts a direct feed from Fox Sports Radio aside from one hour of local programming on the weekends. Neither has been able to significantly cut into WFNZ’s audience and they aren’t the first to have tried.

“I think Sports is a big commitment to make if you’re going to be local and relevant,” Hanlon says when asked why he thinks no competitor has had real staying power. “WFNZ is all of that and enjoys the equity of 26 years in format.”

As for DiGiacomo, he says not having a successful competitor in the sports format has brought a different, more unique challenge that makes his job more fun. “While I welcome the competition, I would much rather compete against a music station. With Charlotte being such a music-focused town, it’s cool to be the big dog in town in this format and to challenge yourself to find another ratings point by innovating and being mass appeal going up against something completely different.”

“The cool thing about what took place in the beginning of FNZ was that the city caught fire,” Packer says. The station caught fire right along with it. That noteworthiness attracted the kind of attention that lead to hosts leaving WFNZ to pursue opportunities in bigger markets, national networks, national television, and in the play-by-play world.

Nick Wilson says he never really considered what it would be like to call himself a North Carolinian until the opportunity to come to this particular station presented itself. “So much of the allure of this was the WFNZ brand. I’m a bit of a radio nerd, so I’ve listened to several of the lineups that they’ve had here.”

Hanlon isn’t so much worried about WFNZ’s reputation with radio nerds. He says the kind of influence and acclaim that wins praise from that community will come as long as the station continues to super serve its local audience. “As Charlotte continues to grow and diversify, the interest in professional and big league college sports continues to grow with it. We’re committed to leading that conversation.”

BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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BSM Writers

Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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