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Smith & Kaplan Reteam Amid 1090 Uncertainty

“The show never removed his name from the title and Kaplan never removed him from the conversation, offering Billy Ray anecdotes even when he wasn’t there.”

Brandon Contes

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What happened to San Diego’s The Mighty 1090 is beyond unfortunate and although an anomaly, watching a station with successful ratings get shutdown is frightening for the industry. 

It’s terrible to see top-rated shows go dark, with great on-air and off-air talent left for unemployment, but with all of the negative, there is one obvious silver lining for Mighty 1090 listeners.  Billy Ray is back.

Last year Billy Ray Smith had been removed as co-host from The Mighty 1090’s afternoon show, Scott and BR.  Former 10-year veteran linebacker for the San Diego Chargers and Scott Kaplan’s co-host of 18 years, Billy Ray was heard from occasionally in the last 12 months, but was no longer a regular contributor to the show that had his name in it.  

Almost exactly one year ago, May 2nd 2018, Scott Kaplan addressed their “great friends” to discuss Billy Ray no longer being a daily co-host.  The show never removed his name from the title and Kaplan never removed him from the conversation, offering Billy Ray anecdotes even when he wasn’t there.  One year later they’re no longer on The Mighty 1090, but Billy Ray Smith is back with Scott Kaplan to entertain their listeners.  

Since The Mighty 1090 went dark about three weeks ago, Kaplan has continued to find a way to make The Scott and BR Show available for their “great friends.”  The Mighty 1090’s regular lineup continued showing up to the studio to broadcast their shows via the station’s web stream, until ownership pulled the plug on that this week.  Still, Tuesday afternoon Scott Kaplan, Billy Ray Smith, Linda Welby and Alex Padilla were broadcasting The Scott and BR Show on YouTube from Callaway’s golf headquarters.

The rest of 1090’s lineup, Ben and Woods in the morning and the midday’s Darren Smith Show are taking the week to reset and figure out what’s next, but neither program expects to be silent for long.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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