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Blue Wire Is Taking Chances Radio Stations Can’t

“If you have 15,000 followers and your impression rate is really high, I think you can have a successful podcast, because not only do people follow you, they reply to you and you have a little bit of a community here”

Tyler McComas

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Taking a leap of faith is never easy. No matter what the venture is, putting yourself in a situation with potential failure is one that’s always going to cause a few nerve-wracking moments. But sometimes, it’s the ideas that require betting on yourself that create something truly unique and special. A plan nobody else imagined that revolutionizes an entire industry. 

Kevin Jones of Blue Wire is betting on himself and his company to do just that in the podcasting world. A former media member that worked in radio, TV and even for the Cleveland Browns, Jones was certainly talented, but he had a hard time with the realization that nobody was trying to help him grow or develop his talent. So, upon his exit at his last job, KNBR in San Francisco, Jones took a leap of faith with a formula to create successful podcasts unlike anyone else in the industry. Thus, Blue Wire was born. 

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The Idea 

Jones wants to build an audio space that the young millennial craves. One that can expend across multiple social media platforms into the eyes and ears of the individual that current sports talk radio isn’t connecting with. 

“We’re trying to build a radio station for young kids,” said Jones. “In high school I used to talk about the Sports Junkies in Washington DC. I loved sports personalities and we’re trying to be those personalities for the next generation of sports fans.

“We have a bunch of different types of personalities, but the common thread is that we all highly engage communities on social media. I need to know that your followers engage with you. If you have 15,000 followers and your impression rate is really high, I think you can have a successful podcast, because not only do people follow you, they reply to you and you have a little bit of a community here. We’re putting these small communities together and that’s what Blue Wire is.”

A big driving force behind the creation of Blue Wire, was the idea that Jones could help other people grow both their brands and careers. In turn, their success would help grow the start-up company. When the idea came of how to find talent, Jones went with a non-traditional approach. He focused heavily on finding talented people across the internet that, regardless of their experience in radio or podcasting, could have the ability to excel in the audio space. 

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“I’m taking all really good types of content across the internet, people who are really good at Twitter, Snapchat, YouTube, or even writers, and I’m giving them a podcast,” said Jones.

The Beginning 

In September of 2018, Blue Wire officially launched. Almost immediately, the network began to see positive results. 

“We started growing,” said Jones. “In September we had three podcasts, by October we had six. November we had 10, by December there were 14 and we just kept adding like 5-6 podcasts a month. We’re growing at a pretty high clip right now and downloads are increasing by 30-40 percent every month.”

Ted Nguyen of The Athletic was the first podcaster to sign on with Blue Wire. Nguyen hosts Coffee House Stunt, focused on the Oakland Raiders and NFL film breakdowns. By luring such a relevant talent with the first hire, it gave the network a sense of instant credibility. This would only help Jones’ recruiting pitch to other potential podcasters as more-and-more talent continued to join Blue Wire in the first few months of its existence. Jones’ other selling point is an infrastructure that has held talented creators outside of the podcasting space. 

“We edit the podcast for you and teach you how to use the equipment,” said Jones. “People are a little scared of podcasting right now, there’s a barrier to entry and it’s not the easiest thing to do by yourself. We provide that support and infrastructure.”

Blue Wire distributes “podcaster playbook” coaching documents on a monthly basis to podcasters. These include best practices for microphones, optimal times to release podcasts, posting to Twitter and engaging the audience by structuring the podcast a certain way. Jones is self-taught and had his own podcast for three years before launching Blue Wire. 

“I can kind of hold their hand and help things get off the ground,” Jones said. “It’s me helping them grow their brand and it’s them helping me grow Blue Wire at the same time.”

Early Success 

Blue Wire is still in its infancy, but that hasn’t stopped the positive results from rolling in. Last week, Real_Sports with Jack Settleman and Abe Granoff was No. 1 on the Apple Podcasting’s Top Charts – topping Barstool’s Pardon my Take and The Ringer’s Bill Simmons Podcast. Top charts measures the number of new subscribers. 

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The most impressive thing? Neither of the hosts are over the age of 24. Settleman and Granoff run a Snapchat account, also named Real_Sports, which has amassed 1 million followers. They are a new breed of content creator that other outlets aren’t taking chances on. 

“What’s really essential for us is the chemistry my co-host Jack and I have,” said Granoff. “We’ve been best friends since we were nine years old and both die hard sports fans. Even without a mic, we’ve been arguing since then, so we thought we might as well throw a microphone into our discussions.” 

Real_Sports is exactly what Jones envisioned with Blue Wire. Two young talents that are pulling in the next generation of sports fans to a podcast they can both enjoy and relate to. But what does it mean for the future of podcasting if a 22 and 23-year-old can lead the charts?

“It says no one is talking to Gen Z like Blue Wire,” said Jones. “Their audience for the podcast is like 16-24. We are building the next generation platform that young kids are getting excited about it. 

“Jack and Abe, yeah, they grew up talking about sports and they have good chemistry, but it’s the same thing, we’re giving these people an opportunity. A radio station would never take a chance on a 22-year-old kid. We can take chances at Blue Wire that traditional media outlets can’t.”

Settleman and Granoff are just two of 45 podcasters that believe in Jones’ vision of Blue Wire scaling a network of 300+ podcasts and becoming a main stay in the audio space. Jones plans on unearthing more “non-traditional” talent and bringing more influencers from YouTube and Instagram into the sports fold. 

And that’s just the start.

Monetizing the Product

There’s a lot of good podcasts out there, but few have figured out how to monetize their content to make it truly worthwhile. Inevitably, Jones was going to have to try to find a way to monetize a network that he wants to see grow into 200-300 podcasts. Obtaining high-level talent was going to be an obstacle, but not like finding ways to make money off his unique game plan. Luckily, along with early success in the charts, Blue Wire has found a way to bring in digital dollars. 

“We bundle most of our ads sales together,” said Jones, who partners with Crossover Media Group for ad sales. “We sell as one unit, instead of one individualized show. That way an advertiser can blast out across 25 different markets in the country.”

Harry’s Razors was Blue Wire’s first major brand to sign up for an entire year. The podcasters ran dual podcasting ad reads with a social media post and Blue Wire’s listeners responded with online orders.  

“It’s been attractive to investors that we were able to do a deal right out of the gate with Harry’s as a young company for the whole year,” said Jones.

Coaching

As previously stated, Jones really wants to help develop and grow his talent. That’s more than just lip service from the Blue Wire CEO, as he backs it up by providing the necessary tools for his talents to improve. 

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“We coach them, for sure,” said Jones. “It’s something we’re trying to get better at. Essentially, this is a startup and I’m the CEO. I oversee the legal and finance side of things, as well as recruiting podcasters, marketing, everything.

“Coaching is one of those departments. We give everyone monthly feedback with really detailed stuff. I have a support staff of 15 people, all who reached out and wanted to join my team, who work in sports across the country and just chipping in part time.”

The talent across the network, such as Jake Burns of Browns Film Breakdown, have been very open and receptive to the coaching given by Jones and the rest of his team

“They’ve been very hands on with teaching both editing and the best podcast practices,” Burns said. “Kevin has always been very easy to communicate with and he makes it easy to understand. His editors make the process seamless and easy for hosts to get quality work done in a timely fashion.”

A few names that are helping build Blue Wire alongside Jones are Director of Operations Greg Mroz, Director of Podcasting Meredith Kain and Executive Producer Charlie Egli. All three reached out to Jones wanting to be a part of Blue Wire. 

“We’ve kind of all come together here over one common idea,” said Jones. “We’re building a sports podcasting ecosystem internally to bring creators together. And we’re scaling to try and build a robust audio channel before other sports media outlets do.”

The Team

Currently, Blue Wire has 40 different podcasts. The content ranges from a 49ers podcast to a Bulls podcast, to even one that focuses on the play of the offensive and defensive lines. The goal is to grow to around 200-300 podcasts, but along with quantity, Jones will still heavily focus on the quality of each product. 

“I think our roster stacks up with any radio station in the country, in terms of talent,” said Jones. “We know how to talk to talk to fans. Pound for pound, our roster stacks up with any radio station in the country.”

Sam Esfandiari of the Light Years podcast was hoping for growth when he joined Blue Wire. Granted, covering the Golden State Warriors never leaves you short for story lines, but Esfandiari and his co-host Andy Liu just needed the right partnership to take Light Years to the next level.

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“We were looking for a place to help grow our podcast,” Esfandiari said. “In Blue Wire we found a motivated team who gave us the tools to expand what we were already doing.”

The Vision

The first nine months for Blue Wire has been about as good as Jones could have imagined. But even he’d tell you there’s a long way to go to accomplish everything he thinks Blue Wire is capable of. Amongst many other things, Jones’ goal is to continue to find the best creators on the internet.

“Audio is only going to increase,” said Jones. “I don’t read as many articles as I once did. I really think audio is the way to deliver news. The Ringer is its own thing, Barstool is its own thing, ESPN is its own thing, but there can be more audio channels. Blue Wire can get to a level of them if we execute our plan properly.”

Blue Wire is on the verge of something special in the audio space. Though the podcasting industry is one that’s tough to break through in, don’t count out Jones and his plan for success to continue to rise up the charts. 

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“The No. 1 reason I believe Blue Wire can and will be a huge success is because of Kevin Jones,” said Fallon Smith of Keeping it 300 podcast. “It starts at the top. His tireless effort and drive to learn the business, scout talent, meet with venture capital firms to sell his vision and create a podcast sports network for fans across the country has been inspiring to witness.” 

BSM Writers

Marty Smith Loves The ‘Pinch Me’ Moments

“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”

Demetri Ravanos

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I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.

I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.

As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.

“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”

There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.

Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.

As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.

“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”

We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.

Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.

“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”

Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.

That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.

For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.

I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.

I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?

He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.

“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”

Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.

If Marty Smith doesn’t seem authentic to you, maybe it is because his version of “Southern” isn’t one you’re familiar with. Maybe it is a version of “Southern” that only exists in one dude on the entire planet.

Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.

“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”

The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.

You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.

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BSM Writers

Another World Cup Run Ends And There’s Still No Soccer Fever In The USA

“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”

Brian Noe

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Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.

An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.

Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.

Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?

There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.

*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.

It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.

*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.

And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over

The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.

During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.

We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”

Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.

Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.

Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.

Have I died and gone to heaven?

How much?

It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.

Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.

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BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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