Live from Opening Day of the Del Mar Thoroughbred Club, The Scott and BR Show was joined by Bernardo Bichara, owner of the transmitter that used to broadcast San Diego’s The Mighty 1090.
Scott Kaplan has expressed his desire to work with the Bichara family to relaunch 1090, but their 20-minute on-air conversation avoided any business discussion, keeping the focus on sports.
At first Bichara declined the opportunity to join Kaplan because he didn’t want to publicly talk business. Bernardo noted he’s not the person handling negotiations with Kaplan to revive 1090, those discussions have been with his son, Andres Bichara. After being assured there would be no mention of 1090, Bernardo Bichara joined the show live. The Scott and BR Show held true to their promise, with the 20 minute conversation sticking to sports.
Two weeks away from Kaplan’s target date of August 1st to have Scott and BR back on 1090, the live interview with Bernardo Bichara didn’t tell us if the two sides are closer to a deal, but it did tell us the two sides are closer in their friendship.
In June, Kaplan traveled to Mexico to meet with the Bichara family in hopes of working toward making 1090 a sports radio station again. After returning from Mexico, Kaplan spoke highly of the Bichara family and the prospect of having not only a business partnership with them, but also a friendship. When hearing Bichara and Kaplan, it’s clear those feelings are mutual.
“You do a great job and sports for many people is life and by bringing sports to them you bring life to them,” Bernardo told The Scott and BR Show. “So keep on doing it, don’t hold back and keep on bringing life and happiness.” The two ended their on-air conversation by exchanging a hug and kiss.
Since 1090 ceased operations in April, Kaplan has continued to host Scott & BR daily, broadcasting the show live on YouTube and TuneIn, also making it available for download on most podcast hosting platforms. Kaplan has maintained his desire to reboot San Diego’s former sports leader as Team 1090.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.