Entercom Introduces New Sports Digital Network
“The network launch calls for over 65 hours of daily, live programming available exclusively on the Radio.com platform in both audio and video.”
Entercom is making waves in the sports digital space. The company announced today the creation of the Radio.com Sports Digital Network – an all-digital, daily, live, subscription-free sports network that will feature over 75 hours of original podcast content weekly.
The launch plans call for over 65 hours of daily, live programming available exclusively on the Radio.com platform in both audio and video. Short-form and on-demand versions of the platform’s shows will also be distributed in real time through leading podcast distribution services. The podcast offerings will include four weekly podcasts, with more to be announced soon.
“We are very excited to be rolling out the new Radio.com Sports Digital Network with an outstanding lineup of native digital content,” said David Field, Chairman, President and Chief Executive Officer, Entercom. “It is the perfect complement to our unrivaled platform in local sports which includes most of the nation’s leading sports talk stations and personalities along with the most desirable play-by-play relationships.”
The new network’s daily and weekly original programming will include the following shows:
- Home and Home hosted by Ross Tucker and Dave Briggs (Monday – Friday Live 8:00 a.m. – 11:00 a.m. ET)
- Scal & Pals featuring Brian Scalabrine & Others (Monday – Friday Live 11:00 a.m. – 1:00 p.m. ET, effective September 23)
- Swing & Mrs. hosted by Jennifer and Cody Decker (Monday – Friday Live 1:00 p.m. – 4:00 p.m. ET)
- You Better You Bet featuring Nick Kostos & Others (Live 6:00 p.m. – 10:00 p.m. ET)
- Prevent Defense with Brian Baldinger & Eliot Shorr-Parks (Weekly Tuesdays)
“We are thrilled with the extraordinary lineup of talent we have assembled to launch this new venture,” added Mike Dee, President of Sports, Entercom. “The introduction of OTT video distribution from the outset, as well as the commitment to create and distribute 25 hours of dedicated sports betting audio and video weekly to super serve that growing audience, are both examples of how the network will utilize technology and adapt quickly to the new trends that are shaping both consumer and advertiser interest. We look forward to the onboarding of more great content to the network in the coming months.”
Among the contributors expected to appear on the network’s programs include Michael Lombardi, Ric Bucher, Joe Girardi, Jason La Canfora, Channing Crowder, Danny Parkins, Eli Hershkovich, Joe Ostrowski, Ken Barkley, and Armando Salguero.
Blue Wire Adding Podcasts Cut During SB Nation Downsizing
Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.