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David Schultz Joins WNSP as PD, Afternoon Host

“Schultz and Glass will replace WNSP’s afternoon show hosted by Creg Stephenson and Randy Kennedy.“

Brandon Contes

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David Schultz announced he’s joining Mobile, Alabama’s Sports Radio 105.5 WNSP as the station’s program director and afternoon drive co-host.

Schultz and his new co-host, Jordan Glass, will debut their show for WNSP on Monday, August 12th, broadcasting every weekday from 3 – 6pm

Schultz most recently served as the morning host and program director of 103.7 The Game in Lafayette, LA, departing this past March following a six year tenure.  Schultz joined 103.7 The Game in 2013, after spending two years away from the sports radio industry.  Prior to those two years, where he worked in the private sector, Schultz was an on-air contributor at WQAM in Miami from 2009-2011.

“Time for a new challenge and I am very excited to begin a new job in Mobile, AL as Program Director for Sports Radio 105.5 WNSP, the first FM sports radio station in the country,” Schultz wrote on Twitter.

Schultz and Glass will replace WNSP’s afternoon show hosted by Creg Stephenson and Randy Kennedy.  Sports Drive with Randy & Creg is finishing up its tenure on WNSP this week.  After spending four years with Sports Radio 105.5 in Mobile, Randy and Creg announced their departure last Friday. 

“Randy decided some time ago to leave the station, and though I was given the opportunity to stay on, I chose to make my exit as well,” Stephenson wrote on Twitter in the announcement.  In addition to co-hosting WNSP’s afternoon show, Randy also served as the station’s program director, a role that Schultz is taking over.  Creg, who noted a lack of free time as a husband and father holding down two media jobs, will continue his work as a sportswriter for AL.com.  

“Thanks LaFayette for everything.  You will always have a special place in my heart,” Schultz added when announcing his new gig with WNSP.  “Mobile, get ready, we are going to have a blast.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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