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Andy Burcham Named New Auburn Radio Voice

“In addition to being part of Tigers baseball and women’s basketball broadcasts, Burcham has been the pre and postgame locker room host for Auburn football since 1990.”

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Andy Burcham has been named the new “Voice of the Auburn Tigers” as the University’s leading announcer for Auburn football, men’s basketball and baseball.  Burcham assumes broadcast responsibilities previously held by Rod Bramblett, who died with his wife Paula, in a car accident earlier this year.

Burcham has been part of Auburn Athletics team of radio broadcasters since 1988 when he started calling games for women’s basketball.  For the last 25 years, Burcham also partnered with the late Rod Bramblett to broadcast Tigers baseball.

“I’m thrilled to be selected as the Voice of the Auburn Tigers,” Burcham said in a press statement.  “While it’s a bittersweet time and I wish the circumstances creating this opportunity were different, I am honored to be following in the footsteps of such legends as Rod Bramblett, Jim Fyffe, and others.  With this job, you’re not just the voice of Auburn football, men’s basketball and baseball.  You’re also the voice of Auburn.  You represent Auburn every day, and I will never forget that.  I have been in this community and broadcasting Auburn games for 31 years.  I understand and love Auburn and its tradition. I can’t wait to be a part of it moving forward.”

In addition to being part of Tigers baseball and women’s basketball broadcasts, Burcham has been the pre and postgame locker room host for Auburn football since 1990.  Burcham also served as the play-by-play announcer for Auburn football pay-per-view and tape-delay broadcasts from 1992-2013.

“During the very difficult process of replacing Rod, it was very clear that Andy Burcham was the right man to be the new Voice of the Auburn Tigers,” Auburn Sports Properties VP and General Manager Chris Davis said.  “He is well respected not only in his profession, but by his coworkers, Auburn Athletics coaches and administration, and in the community.  He understands the importance of this role.  Andy is a consummate professional who puts great preparation, execution and passion into his work.  Most importantly, Andy is a man of great character who loves and cares deeply for Auburn and what it represents.  We’re very excited for Andy and can’t wait for the Auburn Family to embrace him in his new role.”

As Burcham begins his new role as voice of the Tigers, a position held by Rod Bramblett since 2003, Auburn’s assistant director of broadcast operations, Brad Law will assume Burcham’s previous responsibilities.  In addition to becoming the pre and postgame locker room host for Auburn football, Law will partner with Burcham for the University’s baseball broadcasts.  Burcham and Law will also co-host Tiger Talk together.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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