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The NFL Broadcaster Fantasy Draft

“Seven of us are putting together a fantasy broadcast booth. We all have to take a play-by-play man, an analyst, and a sideline reporter.”

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After a long spring and summer without football, the NFL makes its 2019 debut this week. The 2019 season begins Thursday with the Packers heading to Chicago to take on the Bears.

In the weeks leading up to the regular season, fans everywhere have been pouring over fantasy football draft guides and listening to radio segments and podcasts for advice on how to prioritize their draft in a PPR league or how much is too much to bid on Travis Kelce’s services.

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Here at Barrett Sports Media, we have a fantasy draft of our own. Seven of us are putting together a fantasy broadcast booth. We all have to take a play-by-play man, an analyst, and a sideline reporter.

Every broadcaster on the rosters of CBS, FOX, NBC, and ESPN was eligible. A random draw was done earlier to determine the draft order. Here’s how it turned out.

  1. Andy Masur
  2. Jason Barrett
  3. Demetri Ravanos
  4. Brian Noe
  5. Tyler McComas
  6. Matt Fishman
  7. Brandon Contes

Without further ado, here are the results of BSM’s first ever Fantasy Football Broadcasters Draft!

FIRST ROUND

1. Andy Masur – Tony Romo

TV is all about the analyst and the best in the business right now is Romo. Not too far removed from his playing days, he somehow sees the future. He adds so much to the broadcast from a viewer standpoint and really works well with his partner Jim Nantz. CBS better pony up or they will lose him one day! 

2. Jason Barrett – Al Michaels

It’s without hesitation that I’m using my 2nd overall selection to draft Al Michaels. When Al calls an NFL game it just feels bigger. His passion for the game, attention to detail, command of the mic, chemistry with analysts, vivid descriptions of developing game situations, and ability to seamlessly lead into or out of video pieces are what set him apart as a play by play announcer.

Whether you’re a hardcore football fan or a casual one, he makes the game easy to follow, plus he has a great feel for knowing how to use his voice to capture each moment. The bigger the situation, the better he is. When I watch a football game, I expect the broadcast team to entertain and inform me. When Al Michaels is calling the action, I have no doubt my expectations will be exceeded.

3. Demetri Ravanos – Joe Buck

Joe is sort of the voice of American sports at this point. He speaks with authority on any broadcast, but doesn’t take himself so seriously that he won’t make time to show up and make a fool of himself on Brockmeyer or The Dan Le Batard Show. Plus, in the event that someone pretends to moon the crowd or poop out a football, Joe is always willing to put on his best Helen Lovejoy and ask “WON’T SOMEBODY PLEASE THINK OF THE CHILDREN!”

4. Brian Noe – Cris Collinsworth

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It’s impressive how much information Collinsworth provides during games without rushing to a fault. He doesn’t try to cram in six sentences when time only allows for three. He’s conversational. Besides providing outstanding analysis, Collinsworth has some punch too. He doesn’t kiss up to every player and coach in the league and isn’t shy about dishing out some fair criticism. Collinsworth has a great knowledge of the game and is a top-notch analyst.

5. Tyler McComas – Tracy Wolfson

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What?! A reporter in the first round? Is that like taking a tight end with your first pick in Fantasy Football? Look, when I see Wolfson, it’s like, okay, this is a big game. I think she’s the best at what she does and has been for a while. No, she’s not in the highest profile position on the broadcast, but that doesn’t mean she’s not elite. 

6. Matt Fishman – Charles Davis

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I have been following Charles Davis since his days as a college football analyst on TBS…amazing to think of that phrase, “College Football on TBS”. Charles is extremely knowledge, prepared, smart, and funny. He also has great chemistry with his partner Kevin Burkhardt on Fox’s best NFL broadcast team.

7. Brandon Contes – Ian Eagle

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No matter what two teams are playing, if Ian Eagle is in the booth, the broadcast is a must see and must listen.  Eagle would’ve been my first overall pick in the draft, not just because of his ability to call a game, but for his added entertainment value.  Eagle’s enthusiasm and unforced humor keeps the audience engaged even when the outcome is already decided.  “The Bird” is the perfect frontman for a sports broadcast.

SECOND ROUND

8. Brandon Contes – Booger McFarland

Engaging, opinionated, natural sense of humor – these are qualities I want from an analyst and Booger McFarland is all of the above.   Last season, Booger was put in a terrible spot by ESPN, being asked to offer analysis from afar while roaming the sideline in the Booger Mobile.  The broadcast was rightfully criticized, but this season he’ll shine in the booth, and from a fantasy draft perspective, would make a fantastic complimentary voice to Ian Eagle.

9. Matt Fishman – Kevin Burkhardt

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I think Kevin and Charles Davis are easily Fox’s best NFL play by play team. What I love about Burkhardt is how he paid his dues and worked his way up as a reporter for WFAN covering the Jets and covering the Mets for SNY.

10. Tyler McComas – Troy Aikman

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Troy Aikman at this spot? What an unbelievable value pick. I’ll take a big name that’s a great analyst who’s been on the call for many big games in his career. Aikman is both recognizable and respected, along with many years of experience in the booth. 

11. Brian Noe – Jim Nantz

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“Hello, friends.” Nantz came up with his signature phrase at the 2002 PGA Championship. The cryptic message was actually a hidden greeting for his father who was battling Alzheimer’s. Nantz joined CBS Sports way back in 1985. His experience in the business is extensive to say the least. He remains incredibly sharp, smooth, and excitable as an NFL play-by-play host. Nantz also makes games feel bigger thanks to his history of calling some of the biggest events in sports.

12. Demetri Ravanos – Michelle Tafoya

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There’s no bigger name left on the board at this point than Michelle Tafoya. She has the respect of every coach and player in the league. As good as her NBC partners are, it is Michelle’s sideline interviews that put the NFL’s marquee broadcast team over the top as absolutely unimpeachable.

13. Jason Barrett – Mark Schlereth

‘Stink’ has been exposed to a national football audience for well over a decade on ESPN and FOX Sports. That makes him immediately familiar to the viewer. Secondly, his passion, insight, attention to detail and comfort with delivering candid opinions make him a natural to blend in well with Al Michaels. His football and broadcasting resume would also likely meet Al’s approval. 

Additionally, anyone who’s been around Mark knows that he can talk football x’s and o’s with the best of them but he can also go off script and offer entertaining commentaries to hook the casual sports fan. Mark wouldn’t be phased by the bright lights of calling marquee events and thru his various experiences in television he’s shown he can adapt to working with anyone while delivering high quality content.

14. Andy Masur – Kevin Harlan

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To me he’s one of, if not the most versatile broadcasters today. He’s excellent on television and equally as excellent on a radio call. Great on football and just as good on basketball. Enthusiasm is never lacking when it comes to his broadcasts. He’s excellent at sneaking a little humor into a broadcast and creating catch phrases from seemingly out of nowhere. 

THIRD ROUND

15. Andy Masur – Laura Okmin

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There is just something about Laura’s reporting on the sideline that makes her the choice here. She’s very smooth and seemingly does a lot of homework to be as knowledgable about the teams as possible. I’m also a fan of her very solid and friendly delivery that makes the stories she reports on and tells sort of come to life. 

16. Jason Barrett – Melanie Collins

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Most people would probably take Erin Andrews here given her big game experience, audience familiarity, and quality work on the sidelines, but I’m going to roll the dice and bet on Melanie Collins. When I was programming in the Bay Area I became aware of Melanie’s work and was very impressed with her versatility. She presents herself with great energy, a love for her job, and her questions to guests are short, focused, and on the most important issues surrounding a game. CBS saw the same qualities in her which is why she’s now working with Greg Gumbel and Trent Green.

If I’m going to count on Al Michaels and Mark Schlereth to deliver a spectacular broadcast inside the booth, they’ve got to have a strong person on the sidelines adding information they can’t. When it’s time to make that call, I’m dialing up Melanie Collins.

17. Demetri Ravanos – Rondé Barber

Okay, admittedly I grew up a Buccaneers fan, so this is a bit of a homer pick. As I look at who is left on the board though, I think he is the kind of partner that could bring out the very best of Joe Buck in the broadcast booth. He is the opposite of Troy Aikman’s serious nature. I think seeing Rondé having fun and genuinely enjoying the game in front of him would let Buck’s lighter side come out and shine.

18. Brian Noe – Erin Andrews

I like the feel of having an All-Star crew — Nantz is synonymous with CBS, Collinsworth began his first stint with NBC in 1990, and Erin Andrews has been with FOX Sports since 2012. Andrews is one of the most recognizable sideline reporters in sports history. Her notoriety extends beyond the sideline thanks to her work on Good Morning America, Dancing with the Stars, and as a co-host on the CMT Music Awards. She brings a big presence to NFL games and helps complete this power lineup quite nicely.

19. Tyler McComas – Joe Tessitore

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I really like Tess. Unfortunately for him, I think his broadcast is starting to get a negative rap because of the chaos surrounding the Monday Night Football analyst roll. But don’t let that fool you, there’s a reason he’s calling Monday Night Football. Highly talented. 

20. Matt Fishman – Lindsey Czarniak

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Lindsey is an experienced sports reporter and anchor. I thought that’s she has been at her best as a pit reporter covering NASCAR. Those same skills will serve her well roaming the NFL sidelines for Fox.

21. Brandon Contes – Pam Oliver

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Ending up with Pam Oliver this late in the draft, speaks to the quality of sideline reporters in the NFL.  A pioneer in the industry for women and African Americans, Oliver has been an exemplary sportscaster for decades.  As one of the first sideline reporters I can remember watching, with John Madden and Pat Summerall, Oliver is synonymous with the NFL and will enhance any broadcast.

So just to recap here are our teams.

Andy Masur: Kevin Harlan, Tony Romo, Laura Okmin

Jason Barrett: Al Michaels, Mark Schlereth, Michelle Collins

Demetri Ravanos: Joe Buck, Rondé Barber, Michelle Tafoya

Brian Noe: Jim Nantz, Cris Collinsworth, Erin Andrews

Tyler McComas: Joe Tessitore, Troy Aikman, Tracy Wolfson

Matt Fishman: Kevin Harlan, Charles Davis, Lindsey Czarniak

Brandon Contes: Ian Eagle, Booger McFarland, Pam Oliver

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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