As the legalization of sports wagering becomes more prevalent, so do partnerships between media outlets and gambling related platforms.
The newest partnership features RSN, SportsNet New York and DraftKings, which offers viewers two weekly shows. Every Sunday morning during the NFL regular season and playoffs, SNY will partner with DraftKings to create, The Sweat and Place Your Bets.
“With the legalization of sport betting increasing in states across the country, the compelling integration opportunities have become more prevalent and visible throughout the sports industry,” said Steve Raab, President of SNY. “Sports news impacts sports betting and this partnership with DraftKings marries the two – giving us an opportunity to deliver insightful new programs not just for sports bettors but for casual sports fans, avid sports fans and fantasy players.”
With each episode being 30 minutes long, the shows debuted on Sunday, September 8th starting with The Sweat at 10:30 and Place Your Betsimmediately after at 11am. Both start times will be pushed back 30 minutes going forward, airing from 11am – noon every Sunday for the duration of the NFL season.
“The legalization of sports betting transformed our business model not only as a sportsbook operator, but also as a digital media hub,” said Ezra Kucharz, chief business officer at DraftKings. “We are entering the most prime period of the sports calendar for our company, and the move to syndicate our original programming via a widely-viewed and premier partner in SNY was a clear strategic decision.”
The Sweat will feature experts from DraftKings each week and Place Your Bets will be hosted by SNY’s Maria Marino. Last weekend, Marino was joined by her SNY co-host on The Thread, John Jastremski.
The Sweat is a DraftKings produced show, while Place Your Bets is an SNY original program that is presented by DraftKings. Although SNY is a New York sports centered network, their new block of gambling programming will go around the entire NFL.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.