Connect with us
BSM Summit
blank

Barrett Blogs

What Listeners Value Least on Sports Radio

“BSM’s Twitter poll produced nearly 22,000 votes. Most list Callers as the least valuable part of a show.”

Jason Barrett

Published

on

blank

Knowing what your audience wants is so important for a radio station. But not every brand puts the time or resources into doing research. It’s common in radio to assume we know what listeners want, but people’s tastes change, their work schedules switch, and their entertainment options increase. One day radio’s vital, the next it’s less necessary.

One of my biggest pet peeves with our ratings system, is that it influences how many of us think about what does and doesn’t work. I’ve seen bad shows earn numbers, and good ones come up short, but because this is the way we decide whether or not something is good, we ignore a lot of other evidence that tells us if something truly is good or not.

Just the other day I heard a 3 person show execute a 26-minute interview in the 2nd segment of their show. The guest’s call dropped, they killed time to get him back on, and the result was a less than stellar listening experience. This was done by a good show too, one with strong ratings. Good numbers or not, turning the show over to a guest for 2 segments who isn’t breaking news and isn’t a major name isn’t wise, especially when 3 hosts haven’t had a chance yet to offer their opinions and establish the content. But hey the ratings are good right?

blank

Unless you know every single person carrying a meter in your market, and you study their daily habits, you really don’t know why they put your radio station on or turn it off. You ‘assume’ you know what works based on the trends you see in your reports from Nielsen, but the way 4-5 people with a meter use a station isn’t always a true reflection of what an entire market wants. Often times your digital story is much more interesting.

If you haven’t noticed by now, I’m active on Twitter. I like the platform a lot. It’s a great place to learn about sports news, engage in conversation during games, or just flat out laugh at silly things people post. Like many things in this world, it isn’t perfect. You have to put up with out of bounds comments from faceless profiles and people using names like StretchNuts09, but otherwise it has a lot of positives.

Given the nature of the content we produce at BSM and who our most avid readers are, Twitter has been a great resource for connecting with people who share similar interests. Many turn to my profile for information and opinions on the sports media business, and it’s helped some improve at their craft, others land jobs, and forced a few who disagree to consider a different point of view.

blank

But aside from that, Twitter can also come in handy for researching the audience. In years past some would discredit the results from social media because there was this perception that people on social media were from another universe, and drastically different than the everyday listener. As the years have gone by though, that viewpoint has started to change.

Every research project, whether thru phone calls, emails, online surveys, in person focus groups, or social media platforms, isn’t 100% accurate. If you want proof, go look at the data prior to the last election. So much depends on who’s involved in the study, how the questions are written, and when the project takes place. For example, if you asked baseball fans about their excitement for the sport in November, you’d get a much different reaction than if you asked them in April.

If you follow me on Twitter (@SportsRadioPD) you’ve likely noticed we’ve been running more poll questions over the past month. My social media director Clarissa Magliochetti has been leading the charge, and we’ve made it a daily focus to engage with people because A) it’s called ‘social’ media and B) knowing what people like and dislike and the reasons behind their feelings is helpful to making brands better.

Yesterday, we ran a poll that I thought might generate a few more responses than usual, but I had no idea it would snowball the way that it did. We asked ‘What do you value least when listening to a sports radio morning show?’ The four choices were Callers, Guests, Sports Updates, and News-Traffic-Weather. Nearly 22,000 voted on the question, and the biggest tune out according to the results was Callers.

blank

First, I want to thank everyone in the format who took a second to hit the RT button to help us. I chose these 4 selections because they’re additions to a show based on the preferences of a host or program director. They’re not a mandatory part of delivering a sports radio show. Some folks listed commercials and hosts as their main reasons for tuning out, and I expected to hear those opinions, but the difference with those choices is that they’re non-negotiable. Without commercials, the station doesn’t exist. Without a host, you have no show.

Some also said they didn’t like non-sports conversations without a purpose, especially ones that enter the political arena. There were also remarks about being turned off by arguing and yelling, fake hot takes, gambling talk and a few others. I understand that some will exit a show when those things come up, but much of it depends on the host and their interests. Someone with a passion for betting is going to bring it up on their show, and portions of the audience will like it, others won’t. Same goes for non-sports stuff, hot takes, parody songs, and political commentaries.

There are a number of different things to takeaway from these results, but to be clear, just because the feedback says one issue is a bigger tune out than others, doesn’t mean it works this way in every market. What resonates in the Northeast is different than what works in the Midwest, and what works there isn’t the same as it is in the North, South or West Coast.

blank

CALLERS:

What this poll should make obvious is that people aren’t in love as much these days with shows being driven by the audience. The sports format’s first 20 years were built on turning the airwaves over to listeners to voice their thoughts, but often shows lacked direction and focus. With social media, texting, and podcasting a bigger part of our lives now, interaction is still important, but it’s done differently.

Another key factor is that younger people have less desire to talk on the phone. The majority of voices you hear call into sports talk shows tend to be older, and often times they call back a few times per week. Each time that same individual hits the air, it creates the impression that there isn’t a lot of interest in calling the show because the same person can get thru multiple times. Listeners under 35 are less tolerant and loyal than those of us who are older and have grown up with the format, and younger hosts tend to be less adamant about needing calls than older hosts who’ve made it part of their routine for years.

In defense of caller participation, I do believe there is more entertainment value in hearing someone express a passionate opinion or outlandish thought than listening to a host read it thru a text or tweet. It can also lead to a great reaction from a personality which can make the show more entertaining. But if the audience has to sit thru 3-4 meaningless calls that bring the show to a screeching halt just to potentially get that one great payoff, they’ll lose interest and tune out.

That said, this format is called Sports TALK right? We should want our fans to feel part of the content experience. The good news is that there are many ways to do this besides slowing down the pace of your shows, and making your hosts sound like telephone operators inside a call center. For starters, you can set up a Google Voice number and use social media and the airwaves to encourage leaving messages. You can turn to your social platforms to encourage people to leave video or audio responses via YouTube. There are also cool ways to utilize your app such as what 101 ESPN in St. Louis does with their Mic Drop feature.

blank

The advantage to doing it this way is it gives you a chance to edit out the bad stuff and direct your show. Maybe you use the audience reactions in a produced return or station promo. Perhaps you strategically incorporate them into an open segment as a counter or supporting piece to the points being made by the host. Making people feel part of the show is wise, but there’s a difference between ‘interaction’ and ‘calls’.

We live now in a world where people communicate differently. As a host, you may get an adrenaline rush when you see six lines blinking, but that doesn’t mean as much as it used to. Depending on the market, most will tell you 1-5% of your audience call, the rest just listen. You may be excited to hear from someone because you feel it validates your content choice, and gives you a sense that people are listening, but if adding them to the discussion tunes out the other 95% is that a smart choice?

I remember a host coming into my office a while ago and being fired up after receiving 60 calls during his show. It made him feel like the audience was into his content. I then reminded him that the market had 7 million people in it and based on my math that meant that we didn’t get a call from 6,999,940 people. My comments were no doubt a buzzkill for someone who was excited about what they had just experienced, but I wanted them to understand that a show’s success wasn’t based on how many times we made the phone ring.

blank

GUESTS:

When it comes to guests, I think they add value BUT what should be taken into consideration is how long they’re on. Who says you have to do a 10-minute interview? Why not 3-minutes, 4-minutes or 5-minutes? Before you tell me ‘JB you can’t do an interview in that length of time‘, save it. That’s BS. Put your TV on and you’ll see hosts do it every day. It comes down to having a game plan and asking the 2-3 questions that matter right now. Nobody needs a history lesson with a guest every time someone of significance appears on your show.

Booking a guest also doesn’t mean they have to be on 10 seconds after the music hits and stay until the end of the segment. You can start with talking about the topic before bringing them on, and leave a minute or two to share what stood out to you from the conversation. If you’re up against a break at the end of the segment, you can also hold over your reaction to it, and spend 2-3 minutes on what stood out before moving into your next topic.

Often I’ll hear a show start a segment with a guest, keep them 10-12 minutes, say goodbye and then tease the next segment which has no connection to the one they just did. It leaves the audience with no insight on what the host thinks of the subject or any of the responses given by the guest. Isn’t the goal to gain insight and then explain what we think about it?

blank

Another issue that more hosts should think about, is when the interview takes place. In mornings, people are less ready for a lengthy discussion than they are later in the day. We also should be able to separate what we want from what the audience wants. I’ll hear hosts mention how much they hate interviews yet when they promote their next day’s show on social media, they use the guest as the hook. Why? Because it’ll produce interest. They just don’t have confidence that they’ll be able to consistently deliver big names or timely people. The issue there isn’t whether a guest adds value, it’s needing to do a better job of adding people of substance.

Here’s another way to think about it. Let’s say you were in NY this week and you had Phil Simms on to discuss the Daniel Jones-Eli Manning saga. Let’s say Phil’s energy wasn’t great, 7 of the minutes he was on he didn’t say anything significant, but during 3 of those minutes he delivered a strong opinion on the issue. Most shows would go to break bitching that Phil had low energy, didn’t say a lot, and reinforce why they don’t do interviews, but what they don’t ask themselves is ‘how can we use that good portion of the discussion to advance this story throughout this show and the others?’

If I told you that the interview segment you did would produce a zero but it’d lead to 8-9 higher rated segments on your station the rest of the day, a surge in podcast downloads, promos and social graphics built to highlight the content you created, and local/national media outlets using portions of the discussion to make their own content more interesting, would you still say Phil had no value?

I’m not saying you should or shouldn’t put guests on. That depends on the host, station, market, and importance of the guest. My point is, if you’re going to book a guest on your show, you should be thinking about whether or not they’re important enough to be discussed multiple times throughout the day on your station. If you’re booking someone who the majority of your audience don’t know, and they can’t add anything new to the day’s top stories, then you’re filling air time instead of maximizing it.

blank

SPORTS UPDATES:

Next is the subject of Sports Updates, and I’ve said before on this site that I don’t think they provide a ton of value to a sports station. The content is very repetitive, and if you took away the :10 second sponsor tag or Update Desk title sponsorship, nobody in sales would be bitching about not having them on the radio station. It’s strictly a marketing tool to push your content and sponsor mentions.

I do love that you get the benefit of additional voices in the room as a result of having an anchor on a show, and there are some who do the job well. A great example is Jerry Recco at WFAN who executes them in a more conversational and entertaining fashion with Boomer and Gio’s morning show. However, many don’t provide more than the obvious stuff. Anyone with a cell phone can find out what time MNF starts, who’s pitching for the Red Sox, and whether or not Jalen Ramsey has been traded. Anything significant is likely going to be mentioned by the host too during the show.

blank

SERVICE ELEMENTS:

The final one we need to discuss is what many refer to as ‘service elements’. From where I sit, I don’t believe in running News, Traffic or Weather reports on a sports station. In fact, I used to run liners on 101 ESPN in St. Louis and 95.7 The Game in San Francisco that said ‘No Traffic and Weather Together, We Do Sports.’

The exception is if you’re a brand such as WFAN, KNBR, WEEI and they’ve been part of your identity for decades. Unless you’ve created an expectation with the audience that they’re going to hear those things on your air, I don’t see any reason why they’re necessary for a sports station. The News/Talk brands are going to own this position more than a sports station will, and when you put on sports television shows, they do just fine without a bunch of filler content that denies the audience what they want. Radio should be able to do the same, and I know it works because I’ve done it.

The reason these service elements are on is for sales purposes. If we can’t make money though with 12-20 minutes per hour of spots, studio and hotline naming rights, time checks, text lines, play by play assets, podcasts, merchandise, and big name weekly guests who drive appointments, then we have much bigger issues. Sellers won’t like the idea of not having something to sell that’s always been in their toolkit, but if you value the audience’s time, and take into consideration why they use your brand, you’ll find more people happy to have the roadblocks removed than those who are frustrated because something on the station changed.

blank

CONCLUSION:

What we’ve learned from this exercise is that there are a lot of mixed opinions, and pleasing each person is impossible. The results shouldn’t influence you to go the rest of your career never taking a call, but you also shouldn’t dismiss the feedback. When more than 10,000 people tell you in overwhelming fashion that they don’t value something, a smart host and PD pays attention. If your morning show is relying on the audience to call in and do the heavy lifting, you may want to reconsider your approach.

When you look at why people are gravitating more to podcasts, it’s because there’s a premium placed on people’s time. Podcasts don’t overload the audience with less important bullshit. If they can hear 20 great minutes without obstacles or 20-minutes on the radio with constant disruptions, why would they choose your radio station? Nobody is rushing to add updates, calls, and service elements to podcasts. That should tell you something.

People have tremendous passion for sports talk but their expectations are different than they once were. It’s our job to learn what they value, and eliminate the things that stand in the way of a good listening experience. Given the instability of ratings measurement, there are no guarantees that changes will lead to immediate results, but I’d rather listen to my customers and give them what they asked for than ignore it and wish I had listened sooner.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

Published

on

blank

The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

Continue Reading

Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

Published

on

blank

When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.