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Sportsnet 590 The Fan Shuffles Lineup Again

“Sportsnet’s current round of changes will see the station move on from Greg Brady, another longtime on-air personality.”

Brandon Contes

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Sportsnet 590 The Fan in Toronto announced a new weekday lineup that reflects the change in sports seasons.  Their new sports talk schedule will have a partial debut on September 30th, with the rest of their shows launching on October 14th.  

The new lineup begins with Scott MacArthur moving from Blue Jays Talk to the station’s morning show.  Airing from 6 – 9am, MacArthur will partner with Ashley Docking and former professional hockey player Mike Zigomanis. Hugh Burrill will host from 5:30 – 6am and provide updates during their new morning drive program.

Moving from the early afternoon to the 9am – noon time-slot on The Fan will be Good Show with Ben Ennis and JD Bunkis.  The duo previously aired from 1 – 4pm as a lead-in to Prime Time Sports.  Starting September 30th, Hockey Central will broadcast from noon – 2pm, covering stories from around the NHL with Jeff Marek (Monday, Tuesday, Thursday, Friday) and David Amber (Wednesday).  Both hosts will be joined by retired hockey player, Anthony Stewart.

On October 14th, the current hosts of Prime Time Sports, Jeff Blair, Stephen Brunt and Richard Deitsch will relaunch their show with a new title that has not been announced.  The trio’s new show will air from 2 – 5pm every weekday.  Prime Time Sports previously featured one of the founders of Canadian sports talk radio, Bob McCown.

Also launching October 14th in Sportsnet’s new lineup will be the return of Tim & Sid.  Tim Micallef and Sid Seixeiro, who have hosted together since 2011, will once again be simulcast by Sportsnet 590 from 5 – 7pm.

“We are giving listeners a fresh perspective with the most talented and knowledgeable sports personalities in the country,” said Dave Cadeau, program director for Sportsnet 590 The FAN in a statement. “Every show offers a different flavor but there’s one thing they have in common – they are going to bring insight and opinions that ignite the passion of Toronto sports fans.”

In the past year, Sportsnet has retooled multiple times, with the biggest change being the departure of their iconic afternoon host, Bob McCown in June.  Sportsnet’s current round of changes will see the station move on from Greg Brady, another longtime on-air personality.  

“Thank you to the listeners, for being there, reaching out and saying “hi” and don’t stop doing so. We share the same passions and electricity so we are already linked. It’s your station as much as anyone’s,” Brady wrote on Twitter.

Brady has worked for Sportsnet in various roles and time-slots for the last decade.  The longtime sports radio host hasn’t announced his next career stop yet.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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