105.3 the Fan is undergoing another change in mid days. Just two months ago the station flip flopped G Bag Nation and Ben and Skin, moving the latter from afternoons to mid days. The move was reported as having Ben Rogers and Jeff “Skin” Wade’s blessing, as it gave them more time to work on a new business venture, which was announced later as the Rollertown Brewery, slated to open in the Dallas suburbs next year.
Now, just over two months later, it seems Rogers and Wade will have a lot more time for other projects. They have been removed from both the station’s website and social media pages. 105.3 The Fan’s online presence lists The K&C Masterpiece as the station’s new mid day show.
Ben and Skin’s performance on The Fan was pretty consistent. They were regularly in the top 5 in afternoons in the Dallas ratings. Still, the show wasn’t able to overtake The Hardline on crosstown rival 1310/96.7 The Ticket.
As of late Friday night, neither Ben Rogers or Jeff Wade had addressed the situation publicly. The Fan had also not issued a statement about the situation, leaving many to wonder if the duo chose to leave or if the station elected to make changes.
On Saturday morning, Shan Shariff of The Fan’s morning show confirmed that Ben and Skin have left the station. Shariff said the popular Dallas hosts have decided to pursue another opportunity that they’re keeping confidential for the time being, and though it’s gut wrenching to see two great friends walk out the door, it’s Ben and Jeff’s story to tell and they’ll do so when they’re ready.
The timing of the move was strange, given that The Fan is hosting its huge ‘Fanniversary’ event on Saturday afternoon. As more information becomes available we’ll pass it along.
Ben Rodgers confirmed on Instagram that there is another opportunity in the works for Ben and Skin. He offered no specifics on what is next for the show, but did thank 105.3 the Fan for “the opportunity and some unbelievable memories.”
Rogers’s message also hints that the duo will drop a few clues about the next chapter of their careers soon on YouTube.
We have another turn in this story now. Kevin Turner, who served as the executive producer of Ben & Skin has exited Entercom Dallas as well. He posted a message to Facebook on Monday saying that he had given program director Gavin Spittle his two week notice.
As Turner noted in his post, he will be free to pursue other opportunities.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.