You’ve seen it time and time again during a sports broadcast—something out of the ordinary will interrupt a game. I’m not talking about rain, lightning or other weather events. I’m talking about animals, insects, birds and other creatures.
These put the broadcaster on the spot because, of course, you don’t know that a squirrel is going to jump into the visiting team’s dugout. I’m sure you didn’t see in the game notes, but a pigeon was going to camp out on the pitcher’s mound or that a drunk fan is going to run onto the field. Did you? How do you deal with this?
There are a few different schools of thought on this situation. One option is to call it like you see it (of course this applies to radio). Your audience is going to hear the roars and cheers of the crowd when it isn’t expected, so you have an obligation to tell people what is going on. The approach can be matter of fact, “folks the cheers you’re hearing is for a squirrel that is running on the field right now, so we’re going to have a delay…” Simple, understated, but yet informative. You’ve given them what they really need to know. From there you can determine if you need to take it further by doing a little “non-game” play-by-play.
The master of this craft is Kevin Harlan. Here’s how he handled the situation in the Monday Night Football game at MetLife Stadium when a black cat ran onto the field. It caused a bit of a delay, but man was it entertaining for those listening. The cat came on the field and Harlan took it from there. “He’s walking…he’s walking to the three (yard line), he’s at the two…and the cat is in the CDW Red Zone, CDW people who get it…” Yes, he worked in a sponsorship without missing a beat. Harlan continued, “a state trooper has come onto the field and the cat runs into the end zone, it’s a touchdown!” The cat then started to dart away and Harlan took it away again, “the cat is elusive kind of like (Giants RB Sequon) Barkley and (Cowboys back Ezekiel) Elliott. There are state troopers all around this cat which now climbs up into the stands and the fans are running for their lives.” He continued, “now he’s back on the field again and is running in the back of the end zone and it runs up the tunnel.” This is pure gold. The game is delayed so you aren’t missing any action and Harlan captured the moment perfectly. It was funny and he expressed that beautifully.
Harlan has had some classic moments other than the black cat from this week. His play-by-play of a drunk 49’ers fan running on the field during the fourth quarter of a Monday night blowout is epic. “Hey somebody has run onto the field, some goofball in a hat with a red shirt, now he takes off the shirt!” Harlan continued the play-by-play, “he’s running down the middle by the 50, he’s at the 30, he’s bare chested, banging his chest, now he runs the opposite way!”
It finished this way, “Oh and they got him, oh and they tackle him at the 40-yard line.” That little intrusion was more compelling than the 21-0 game that was going on in San Francisco that night. Well timed and not over the top and again an art form by Harlan.
Comedy without crossing a line can be a useful way to entertain an audience during a delay. I had a situation in San Diego involving a swarm of bees. All of the sudden the Padres left fielder began to look behind him before a pitch was thrown. He started walking in towards the infield and we had no idea why. Then we’d see on the monitor that there was a swarm of bees surrounding the ball girl’s jacket down the left field line. It was a sight.
This started about a 30-minute delay while the team had a person come in to clear the field of the bees. My broadcast partner and I began to swap stories about experiences with the flying, stinging insect. We had no more breaks to fire, so it was basically us for the entire time. Yeah it got a little silly at times. They figured out that there was a candy bar inside the girl’s jacket which attracted the bees that led me to get a little punny, saying “I’ll bet that jacket winds up on BEE-bay (ha, not Ebay) by the time this game is over.” Funny, right? I know, but hey we had to keep it loose and somewhat entertaining.
Sometimes the delays are less entertaining and more serious. Case in point the San Francisco earthquake in 1989. It happened just before Game 3 of the series between the Giants and A’s as you’ll remember. Tim McCarver was narrating highlights from Oakland’s game two win and the picture started to shake and Al Michaels could be heard in the background saying, “I’ll tell you what, we’re having an earth…” as the audio would then cut off. This became a news story of large proportions with Michaels using his knowledge of the Bay Area, from living there for 12 years at that time, to be the eyes and ears of ABC News from the site of the quake.
In an era before cellphones, Michaels reported from the production truck on a landline and took over. Even the blimp that ABC had flying over the stadium for the game coverage was being directed by Michaels and we all saw the first shots of the Bay Bridge damage, fires burning in the Marina District and the collapsed Cypress Structure on I-880 in Oakland. He became only the second sportscaster ever to land a News Emmy nomination, for his coverage of the quake. This of course was a very unusual situation, but the well versed and prepared Michaels was able to shine in the face of a lot of adversity.
Delays of all kinds can happen during the course of your broadcast. Staying prepared can help you in some regards but common sense has to take over when things go beyond your prep. You’ll be able to figure out when to be funny, when to be serious and when to be something in between. Remember it’s all about entertaining and informing, even in these situations.
Sam Mayes Got A Raw Deal But Tyler Media Made The Right Call
“You are being naive if you think a company should stand behind an employee that has put themselves in this situation.”
I do not envy whoever at Tyler Media had to make a decision about Sam Mayes’s future with the company after audio of a private conversation in 2016 was leaked to the media. Mayes and now-former co-worker Cara Rice made a few racist jokes at the expense of Native Americans.
The recording, according to Mayes, was made without his knowledge and leaked illegally. He says in a recorded statement that he should have been given the opportunity to address the recording on air and make amends.
Maybe that is true, maybe it isn’t. I hate for Sam to lose his job as the result of an illegal recording of a private conversation, but the fact is, that conversation isn’t private anymore. Tyler Media didn’t really have an option here. Sam Mayes had to go.
Someone had an illegal recording of the conversation and created an anonymous email account to send it to people in the Oklahoma City media. I was shown a copy of the email. The author states clearly that their goal is to see Mayes and Rice out of a job. There is nothing fair or just about that person getting exactly what they want. It feels slimy. I can’t say that it feels like it wasn’t the right call though.
We have debated whether or not someone should lose their job over comments made in a private conversation many times before. It happens in every field. It wasn’t long ago at all that we were having this same debate about Jon Gruden. His emails to Bruce Allen and others were sent in private. Is it fair he had to go when they were made public? No matter what horrible things were in there, they were said with the understanding that it would stay between friends.
I am going to say the same thing about Sam Mayes that I did about Gruden when that story first broke. You are being naive if you think a company should stand behind an employee that has put themselves in this situation.
You read that right. The circumstances of how the conversations in these examples came to light are absolutely unfair, but the conversations came to light. How it happened is irrelevant. Any sponsor or boss that stands behind Sam Mayes or Jon Gruden would be endorsing the language they used, either inadvertently or very much on purpose. Try explaining that to a sponsor.
People at Tyler Media may know Sam Mayes’s heart. He doesn’t seem like a bad guy. The fact of the matter is, once the audio became public, their hands were tied. There is no mistaking what was said or who said it.
How can any seller or manager take Mayes to advertisers now? How can they put him in front of the Lucky Star Casino, one of the station’s biggest advertisers? They can ask for an audience to let Sam explain himself and try to make amends. The Cheyenne and Arapahoe Tribes, who own the casino, are under no obligation to forgive or even listen.
Maybe the day will come where Sam Mayes bounces back. I hope it does. I hope he gets the chance to address his comments with members of Oklahoma’s Native American community and listen to what they have to say in response. I do think it sucks that this is how his time at The Franchise comes to an end, but I get it.
If I have to explain to you why not to say dumb, racist shit, then I don’t think we have much to talk about. But, it is worth noting that the recording of Mayes and Rice’s conversation is proof that privacy is always an assumption, not always a fact.
In his audio statement, Mayes admits it is his voice on the recording. He also says that he was uncomfortable with Rice’s comments and he tried to end their conversation. I’ll take him at his word, but I will also point out that before he tried to end the conversation, he joined in on the jokes. Maybe when someone says that Native Americans are “too drunk to organize” it isn’t a great idea to respond. All it leads to is proof of you saying something dumb and racist.
Again, I’ll reiterate that how these comments came to light is unfair, but they did come to light. That is Sam Mayes’s voice on the recording. He is joining in on the jokes about Native Americans being drunks and addicts. At the end of the day, the only thing that was done to him was the audio being released. He fully and willingly committed the firable offense.
What is the response to a client or potential client when they bring that up? All Tyler Media can do is try to recover and move forward. The company cannot do that with Mayes on the payroll.
Stop Prospecting, Start Strategizing!
“You cannot put a price tag on authenticity. It’s very rare and hard to find these days.”
Struggling to get new business appointments? Dreading making prospecting calls? Having trouble writing creative emails that seemingly never get a response?
Generating responses to new business outreach is easier than you think. Just make sure you do your homework first and keep it “Simple Stupid”.
To do that, start with asking yourself these (3) simple questions:
#1: Did I do my home work on the business itself, their competition and those I plan on reaching out to?
#2: If I were on the other end of the phone and/or email with myself would I want to engage in conversation and/or reply to that email?
#3: Am I prepared to make a one call close given the opportunity to?
If the answer to any of these is “No”… do NOT pick up the phone and by all means do NOT hit the send button on that initial outreach email! Doing so will all but ensure you fall flat on your face. On the off chance you do happen to get the decision maker on the phone you won’t make that great first impression that sometimes can be so crucial. First impressions are always important… ALWAYS!
Skipping over these critical steps is a sure-fire way to ensure your email is completely ignored and will not generate the engagement from the prospect you’d hope for. Successful prospecting is all about the front end digging and research. Do your homework first then strategize a plan of attack for your call and/or email. Taking these extra measures on the front end is absolutely “Mission Critical” and will set you up for much more success with your prospecting endeavors.
Now once you’ve answered “Yes” to all of the above, you’re ready to attack with the knowledge and confidence that should set you a part from your competition. It’s all about the Game Plan, and if you don’t have one, you’re destined for failure time and time again. Incorporate these (5) things into your prospecting Game Plan for your next call/email and watch your results dramatically improve:
#1: MAKE IT PERSONAL & CASUAL – Be informal, find out something interesting about them.
#2: MAKE IT SHORT & CONCISE – Be straight forward and to the point, people are busy.
#3: MAKE IT TIMELY & RELEVANT TO THEM AND/OR THEIR BUSINESS – Give them a good Valid Business Reason.
#4: MAKE IT INTERESTING, COMPELLING & INFORMATIVE – Be the expert they’re missing.
#5: MAKE IT FUN – Fun people are easy to do business with and make it less like “work”.
Lastly, and most importantly, Be Yourself! You cannot put a price tag on authenticity. It’s very rare and hard to find these days. When clients do find it trust me, they value it and appreciate it way more than you’ll ever know!
Good Producers Can Teach The World A Lot About Christmas
“A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition.”
Who is Carl Christmas in your house? Who is the one that makes sure everyone that needs to get a card does? Who comes up with the plan for the lights? Who takes the reins on the shopping?
Every home needs one and in my house, that’s me. December (including the last week of November) is my time to shine, baby!
One thing I have tried to impress upon my mom and wife this year is that shipping and supply chain delays are real. So, if you are planning on procrastinating on your online shopping this year (you know, like usual) someone (me) is going to have no presents under the tree.
Veteran producers are used to operate this way. Young producers, listen up. Your job involves the most delicate balance of any in sports radio. You have to help bring your host’s and PD’s visions to life. That means you have to be able to take their direction. But you also have to keep the host on target. That means you cannot be afraid to be forceful and lead when the moment demands it.
There’s no value to being an unrepentant asshole to people, but you do have to hold them accountable. Look at that Christmas shopping example again. If you want to get what you want, you need to keep on task the people you know aren’t paying attention to the potential roadblocks. It isn’t selfish. It is making sure everyone gets the holiday W they are expecting. Sure, you would be disappointed if your gift doesn’t arrive on time, but so will the gift giver.
Being a stickler for the clock or moving a host off of a topic that has no value is the same thing. Of course there is something in it for you, but you are also helping the host do his or her job better. They may get annoyed with you now, but if you save them from an ass-chewing from the bosses or slipping ratings, then they have reaped the benefits.
I guess the unfortunate difference here is that there may be no acknowledgment of what you did or helped them to avoid. Oh well. Every producer has to expect a certain level of thanklessness.
Producers have to take on that Carl Christmas role in dealing with sales too. Remember, just because the producer’s name isn’t on the show doesn’t mean that isn’t every bit his or her show that it is the hosts’.
It’s like decorating your house for the holidays. You may have a certain design in mind. Maybe you have a traditional look you stick to every year. If your spouse or your kid comes home with a giant, inflatable Santa Claus in a military helicopter that they want on the lawn, you have a decision to make. Are you going to say no and suggest an alternative that aligns more with your goal or are you going to let your plan get run over?
Sales has a job to do. It is to make sure their clients’ messages are heard and to make money for the station. Both can be accomplished without sacrificing your show’s quality.
If a seller comes to you and says he wants his client to come in for five minutes and talk about now being the time to book an appointment to have your garage floors redone, you have to speak up. You have an obligation to make sure that the seller knows that even five minutes of that will hurt the show and have listeners diving for the preset buttons on their car stereo. That isn’t good for the station or his client.
Instead, offer to work with the seller and the client to come up with a piece of content that the client can put his name on and a 20-second ad read behind. Will the audience stick around to listen to some dude named Jerry talk about garage floors or will more people listen to you talk about the NFL playoff picture in a creative way and then still be there to hear Jerry’s message about garage floors? The answer seems obvious.
A lot has to be accomplished in the lead-up to Christmas. So much of it happens in the background without much recognition. If the background work wasn’t done though, the problems would be right out on the front lawn for everyone to see.
“Gatekeeper” is a term I really hate. It implies that someone is telling others what they are and are not allowed to enjoy. It is a necessary term though to properly describe what it is that a great producer and a great Carl Christmas do.
We don’t shut people out from being able to enjoy or be a part of what it is we are creating. We set or are handed down expectations and we block anything that can get in the way of achieving them. Sometimes, that is more thankless work than it should be. It is necessary though.
As my home’s self-appointed Carl Christmas and a former producer, let me give my countrymen the thanks others forget. We are the ones that make it possible for everyone else to be mindless. Wear it as a badge of honor. We may not get the kind of recognition we deserve everyday, but when plans go off without a hitch, we are usually the first to be recognized for making it happen.
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