Former NHL coach and often unfiltered commentator, Don Cherry gave an offensive rant during Sportsnet’s Hockey Night in America Saturday night, alleging Canadian immigrants don’t show enough public support for the military. By Monday afternoon, the network announced that Cherry would be stepping down from his role on Hockey Night in Canada.
Every year in Canada, from the last Friday in October, leading up to Remembrance Day on Nov. 11, poppies are sold to be worn as pins. Remembrance Day honors the sacrifices made by Canada’s military and the poppies are sold to raise money for veterans.
Cherry took issue with the lack of visible poppies being worn in public and portrayed immigrants as the lead cause.
“You people that come here, whatever it is, you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that,” Cherry said. “These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.”
Cherry’s Sportsnet co-host Ron MacLean seemed supportive of the rant, offering a thumbs up at the end.
Backlash ensued over Cherry’s comments, leading to a statement of disapproval from the NHL and an apology from his employer Sportsnet.
After first giving Cherry’s comments a vote of confidence with a thumbs up, Ron MacLean apologized Sunday evening on Twitter. “I want to sincerely apologize to our viewers and Canadians. During last night’s broadcast, Don made comments that were hurtful and prejudiced and I wish I had handled myself differently. It was a divisive moment and I am truly upset with myself for allowing it,” MacLean wrote. “I have worked with Don for 30 years, and we both love hockey. But last night, I know we failed you. I see hockey as part of what unites us. I have the honour of travelling across our country to celebrate Canada’s game, and our diversity is one of our country’s greatest strengths.”
By Monday, Sportsnet and Don Cherry had decided to part company. “Sports brings people together – it unites us, not divides us,” Sportsnet president Bart Yabsley wrote in an official statement. “Following further discussions with Don Cherry after Saturday night’s broadcast, it has been decided it is the right time for him to immediately step down. During the broadcast, he made divisive remarks that do not represent our values or what we stand for.”
“Don is synonymous with hockey and has played an integral role in growing the game over the past 40 years,” he added. “We would like to thank Don for his contributions to hockey and sports broadcasting in Canada.”
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.