Less than one week after ESPN made Stephen A. Smith their highest paid employee with an annual salary of nearly $8 million, the network might still have room in their budget to target another prominent sports talker.
According to a report by Michael McCarthy of Front Office Sports, ESPN is interested in reuniting Stephen A. Smith and his ex-First Take partner, Skip Bayless. Stephen A. and Bayless worked together on First Take from 2012 – 2016, before Skip made the move to FOX. The current host of Undisputed with former NFL tight-end Shannon Sharpe on FS1 is set to see his 4-year $25million deal with FOX expire in 2020.
One source told McCarthy, “They both want to make it happen. I’m just not sure ESPN will hit FOX’s number.” FOX will most likely be interested in retaining Bayless, which could lead to a bidding war between the networks. FOX could also potentially re-sign Bayless before he becomes a free agent.
As one television executive warned McCarthy, “The era of modern sports talent is here. The top 1% will make the big money. The middle will go away. And low paying talent will fill out the grid.”
While ESPN has shown a willingness to invest large sums of money in talent, it wasn’t long ago when cost cutting strategies resulted in two substantial rounds of layoffs in 2017, eliminating hundreds of employees.
Skip’s replacement, Max Kellerman has helped First Take reach new audience records alongside Smith, but if ESPN believes Bayless can bring the show to another level they will explore that potential. First Take currently averages between 400,000 and 500,000 daily viewers with Stephen A, Kellerman and Molly Qerim Rose on the show. FS1’s Undisputed featuring Skip, Shannon and Jenny Taft regularly garners audience numbers between 150,000 and 180,000 per day.
Stephen A. Smith’s new ESPN contract includes responsibility changes, led by giving up his daily radio show. Max Kellerman has since been publicly considered as a possible successor. It’s possible ESPN could look to utilize all three personalities as full-time contributors to First Take, but it would seem more likely that if Bayless returns, it would be as a replacement for Kellerman, who signed a multi-year extension with ESPN last December.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.