Christian Fauria’s ‘25 for 25k’ campaign launches today. In an effort to raise $25,000 for diabetes awareness, Fauria will broadcast for 25 straight hours on WEEI. From 2pm Nov. 13 until 3pm Nov. 14, the radio host and two-time Super Bowl champion is working to raise money for a cause that’s especially close to him.
“After my son’s life-altering diagnosis a few months ago, I became passionate about using my voice to raise awareness and funds to support those affected by diabetes,” said Fauria.
Listeners and fans can visit WEEI.COM/25 to contribute a donation to the fundraiser. They can also donate by texting “WEEI” to 717-60, which will also provide a list of auction items.
In addition to offering great auction items, the 25 hours are loaded with great guests, including Larry Bird and Tom Brady within a 90 minute span Wednesday afternoon. Hockey legend Bobby Orr will close out the 25-hour marathon Thursday. Patriots linebacker Dont’a Hightower will also join Fauria during the broadcast. Hightower regularly works to raise money for diabetes, a disease his mother faces every day.
Other unique segments will include the ‘Wife Airing of Grievances Hour’ at 11pm Wednesday night, when Fauria will be joined by his wife Kim, along with his co-host Lou Merloni and his wife Steff Merloni.
“Diabetes is something that impacts all of us. Right now, there are 30.3 million children and adults living with diabetes – that’s one in 11 Americans – including 645,000 Massachusetts residents,” said Susan Sarro, Executive Director, the American Diabetes Association in New England. “The ‘25 for 25k’ event is an opportunity for Christian to use his platform to assist us in our mission to prevent and cure diabetes, and to improve the lives of all those affected by it. Together, we can help those living with diabetes feel supported so they can thrive.”
Every weekday, Fauria co-hosts WEEI’s afternoon drive show, OMF with Glenn Ordway and Lou Merloni from 2 – 6pm.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.