Connect with us

Sports Radio News

49ers And KNBR Partner For Holiday Charity Auction

“Auction items include a VIP 49ers trip to a road game and attending all three days of the 2020 NFL Draft in Las Vegas, among many other offerings.”

Brandon Contes

Published

on

The San Francisco 49ers Foundation announced a partnership with Cumulus-Media’s KNBR 104.5FM & 680AM, “The Sports Leader,” for their annual Holiday Sports Auction. 

The third annual 49ers Foundation Holiday Sports Auction will take place between Tuesday Dec. 3 and Wednesday Dec. 4, as they look to build off the $200,000 raised during its previous two events. The San Francisco 49ers Foundation, which focuses on helping at-risk youth in the Bay Area, is nearing $50 million in funds raised since 1991.

“We’re thrilled to launch the third annual 49ers Foundation Holiday Sports Auction after an overwhelmingly positive response from the Faithful. Over the last two holiday auctions, our fans helped raise more than $200,000 to fund initiatives that educate and empower at-risk youth, like our award-winning 49ers EDU and 49ers PREP,” said 49ers Foundation executive director Justin Prettyman. “All proceeds from the auction assist the 49ers Foundation’s charitable programs in giving back to those in need this holiday season. We’re grateful to KNBR and the Bay Area for supporting the 49ers Foundation.”

Auction items include a VIP 49ers trip to a road game and attending all three days of the 2020 NFL Draft in Las Vegas, among many other offerings. One hundred percent of the auction proceeds support the 49ers Foundation non-profit beneficiaries.

“The 49ers Foundation does a fantastic job of utilizing its numerous educational and leadership initiatives to serve underprivileged young people in the Bay Area,” said Cumulus Media-San Francisco Vice President/Market Manager Doug Harvill. “KNBR 104.5FM & 680AM is proud to partner with the 49ers Foundation to help raise funds for such a worthwhile organization.”

The auction will take place between 6am – 7am PT on both Dec. 3 and 4th. Listeners can visit 49ers.com/give or call 415-995-5700 to bid on items.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.