SiriusXM is planning to highlight some of the most important moments in sports from the 2010. The presentation is going to be big, so big in fact that 11 of the satellite network’s sports channels will be involved.
The moments span the sports spectrum, and will be relived on their corresponding channels. Each channel will produce episodes featuring hosts and guests talking about the chosen moments. An accompanying video series will also be available via the SiriusXM app.
“Over the past 10 years, SiriusXM has aired so many of these great moments live, and we’ve covered all of these important stories and trends, across our channels, more extensively than anyone else in radio. We’re proud to be the place where all fans can not only hear all about their favorite sport, but can call in and talk about it as well,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “Now as the decade comes to a close we have a great opportunity – with our dedicated 24/7 sports channels – to relive and retell these stories, and do it in a really special way that will be both comprehensive and focused.”
The full list of channels and moments is as follows:
Debut: December 24 (6:00 pm ET) – SiriusXM.com/MDSRonSXM
Defining moments include: The Chicago Cubs’ break a 100-plus year World Series drought, the U.S. Supreme Court clears the way for legalization of sports betting in America; the NCAA establishes the College Football Playoff to determine a national champion; LeBron James’ impact on the NBA and free agency; and more.
SiriusXM NFL Radio
Debut: Dec. 24 (7:00 pm ET) – SiriusXM.com/NFLonSXM
Defining moments include: The New England Patriots and the ageless Tom Brady continue their greatness with three more Super Bowl wins in five appearances; Dynamic quarterback play from future Hall of Famers and young stars; and the defining plays and playmakers throughout the decade.
MLB Network Radio
Debut: Dec 24 (4:00 pm ET) – SiriusXM.com/MLBSXM
Defining moments: Cubs win the World Series; Mike Trout arrives; the Wild Card play-in; the rise of the home run; and more.
SiriusXM NBA Radio
Debut: Dec. 24 (1:00 pm ET) – SiriusXM.com/NBAonSXM
Defining moments include: Player empowerment; LeBron’s “Decision”; the rise and fall of team dynasties; the role of three-point shooting and pace in the evolution of the game; and more.
SiriusXM PGA TOUR Radio
Debut: Dec. 25 (10:00 am ET) – SiriusXM.com/GolfonSXM
Defining moments include: The ups and downs of Tiger Woods’ career; golf makes its debut in the Olympic Games; controversial rulings cost two of the sport’s biggest stars – Dustin Johnson and Lexi Thompson – major championships and these events lead to changes in the reporting and application of rules.
Debut: Dec. 24 (5:00 pm ET) – SiriusXM.com/NHL
Defining moments include: Golden Goal by Sidney Crosby at the Vancouver Olympics; Connor McDavid gets drafted into the league; Alex Ovechkin wins his first Stanley Cup.
SiriusXM NASCAR Radio
Debut: Dec. 25 (11:00 am ET) – SiriusXM.com/NASCARonSXM
Defining moments include: Jimmie Johnson’s seven championships; the evolution of the car; Danica Patrick winning the Daytona 500 pole; the retirement of some of the sport’s biggest stars and the emergence of new young talent; and more.
Debut: Dec. 24 (2:00 pm ET) – SiriusXM.com/ESPNUonSXM
Defining moments include: The creation of the College Football Playoff; the realignment of college conferences; a #16 seed upsets a #1 seed for the first time ever in the NCAA Tournament; and more.
SiriusXM Fight Nation
Debut: Dec. 24, with three separate specials on pro wrestling (9:00 am ET), boxing (12:00 pm ET) and MMA (3:00 pm ET) –SiriusXM.com/FightNationSXM
Defining moments include: The passing of Muhammad Ali; the rise of Conor McGregor; Floyd Mayweather vs. Manny Pacquiao; the women’s revolution in pro wrestling, WME-IMG purchases UFC; the formation of All Elite Wrestling; and more.
Debut: Dec. 24 (4:00 pm ET) – SiriusXM.com/SiriusXMFC
Defining moments include: Dominant performances by the U.S. Women’s National Team; the FIFA corruption scandal; the retirement of legendary Manchester United manager Sir Alex Ferguson; and more.
Debut: Dec. 24 (6:00 pm ET) – SiriusXM.com/FantasySportsRadio
Defining moments include: The emergence and impact of Daily Fantasy Sports; the rise in popularity of fantasy sports among pro athletes, celebrities and the media; changes in on-field play and their effect on the approach to fantasy sports play.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.