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Everyone Appreciates Zach Gelb’s Grind

“I don’t like to look too far ahead, I have an incredible opportunity being 25 and doing a show Monday through Friday. If I try to think too much ahead, it will be a disservice to the audience.”

Brandon Contes

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You could say Zach Gelb was born into sports talk radio. Growing up the son of a longtime WFAN employee may have triggered Zach’s desire to work in sports radio, but it’s his own hard work that led him to where he is today.

When he was a kid, he’d go to work with his dad, Bob Gelb who produced Mike and the Mad Dog and later moved into sales and marketing for the station. Zach quickly grew an affinity for the industry and knew it was something he wanted to make a career out of.

Zach Gelb | CBS Sports Radio

From hopping on-air with Joe Benigno at eight-years old, to hosting internet radio shows in his parents’ basement, to building a professional sounding station at Temple University, Zach’s educational years always featured sports radio.

But his young career has never been without networking, taking chances and seeking opportunities to prove himself as a rising star in the industry. At the age of 25, Zach began the year 2020 as the new weeknight host for Entercom’s CBS Sports Radio, where you can hear him on their national network of stations Monday – Friday from 6 – 10pm ET.

Brandon Contes: The first time I heard something on-air from you was two years ago, when Boomer and Gio played your “I’m a professional broadcaster” rant [Laughs] with you yelling at your producer.

Zach Gelb: [Laughs] Of course. We were watching the NBA Draft lottery and they were taking forever, interviewing everyone associated with the top draft picks. It was obnoxious how they were dragging it out. My board-op told me to get to a read, which I already did. And then in the middle of the rant he was in my ear again reminding me about the read. I knew we still had a minute at the backend, so I was going to squeeze it in there, but again he says get to the read! That caused me to go off for a second, we were laughing about it afterwards, but it definitely got a lot of exposure when Boomer and Gio had fun with it the next day.

BC: It was a light-hearted, fun moment, but I still give credit to the producer and board-op that’s able to accept the on-air ribbing and realize the entertainment value in that moment. But people hear yelling at someone behind the glass and they go back to Mike and the Mad Dog – nicely produced, never hesitating to blame something on the producer. The funny part is – you’re in a unique spot because for years, their producer was your dad.

ZG: [Laughs] When I was talking about it the next day with Eddie Scozzare (Boomer and Gio’s board-op who held the same role for Mike and the Mad Dog) and Al Dukes (Boomer and Gio producer), they were getting a kick out of it. Eddie called it the cycle of abuse, but if we’re being honest I have a great relationship with everyone I work with behind the scenes, especially because it wasn’t that long ago when I was running my own board and producing my own show, while programming a station.

I have a great appreciation for the people behind the scenes and love their input. A successful show and what makes a great host is someone who comes in with ideas for guests and segments, but then I’ll ask how can we improve this? Because sometimes as a host, we might think we know everything, but it’s good to have people to bounce ideas off.

BC: Obviously you grew up around it, but did you always want to work in radio?

ZG: When I was eight years old all I wanted to do was skip school and go to work with my dad. One of my first on-air encounters, Ray Martel was producing the WFAN midday show. Martel is a big New England Patriots fan, and I grew up a Patriots fan too. I wore a Tom Brady jersey to the studios. Joe Benigno saw me, and they thought it would be a cute bit to have a kid on-air talking smack with Benigno. [Laughs]

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In the car ride home, I told my dad I wanted to do sports talk radio for a living. From there I started doing shows in my parents’ basement in high school and it developed into where I’m at today.

BC: Were those shows in your parents’ basement just for fun? Was it a podcast or broadcast anywhere?

ZG: It was on a network that’s no longer around called Shovio. Sid Rosenberg was on it, Leslie Gold The Radio Chick, Buc Wild, and they had an amateur channel which Sid suggested I try. I built some NFL connections, I went to the Super Bowl and got to interview Adam Sandler from Radio Row. I was doing that show when Rob Gronkowski was a rookie, I found him on Facebook, sent him a message and he came on for an interview. That’s also when I joined Twitter, I joined to send Kurt Warner a tweet and he came on the show after the Giants beat the Patriots in the Super Bowl the second time. I received necessary reps, even before I went to college.

BC: And then you went on to Temple, did you get to know Matt Rhule while you were there?

ZG: Yea I got to know Matt very well. I broke the story that he was leaving the Giants to become head coach at Temple. I would have him in studio, I would go to his office and Matt is still a guy that comes on with us to this day. We’re working on getting him on the new show soon.

BC: What station did you do your first professional show?

ZG: Right out of college, I did an afternoon drive show, producing a sports station and the irony is I was also running a Catholic station as a Jewish man which I get a kick out of. But it was Connoisseur Media and 920 The Jersey. Then I was hired to do Eagles postgame for 97.5 The Fanatic in Philly and soon after I spoke to Eric Spitz to start doing some shows with CBS Sports Radio. Last fall I moved to SiriusXM and now I’m back with CBS Sports Radio.

BC: Your dad has worked at WFAN throughout your whole life, but were you listening to Mike and the Mad Dog when he was producing or were you too young at that point?

ZG: I was younger, but for as long as I can remember I was listening. My birth was announced on-air!

Two early FAN encounters that stick with me, first when I met Don Imus. I remember my dad coming home and talking to my mom after work and even when he had a rough day, he would never curse in front of me or my sister. But with Imus, he would refer to him as the grouchy grandpa when talking in front of us. I was probably four or five the first time I met Imus, we were in an elevator and my dad said, ‘Zach this is Mr. Don Imus’ and I said ‘oh yea! the grouchy grandpa!’

Another time when I was with my dad, Mike and Chris were talking about famous Jewish baseball players, and I was in studio, as a kid, shouting names like Shawn Green in the background. Mark Chernoff quickly came in to tell the producer my shouting didn’t sound good off microphone so stop doing it. And now Mark is one of my bosses. [Laughs]

BC: You also interned at WIP in Philly, with another legendary radio host.

ZG: Yea, I interned with Angelo Cataldi which was great. What you get on-air with Angelo is what you get off-air. Angelo is so benevolent with his time. To this day, if you ever worked or interned on his show, you’re part of the family. Even as an intern I would sit in production meetings and offer suggestions of guests I had contacts for, Tom Glavine or Joe Theismann, and that helped us develop a relationship. Angelo gets to the studio around 3:30 in the morning and he was always helpful and great with his time in showing me how to think about things and present them on-air.

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BC: So Mike Francesa, Chris Russo, Sid Rosenberg, Angelo Cataldi, that’s some incredible names and talent to grow up around, watch first hand and learn from. It doesn’t get much better for a kid that wants to work in radio.

ZG: I think I have some of the greatest education that anyone my age received in broadcasting because I grew up around it and I would talk to them and network at a young age. To be able to learn from Sid Rosenberg, Mike and Chris, Angelo and Howard Eskin, it really helped.

BC: I’m sure it’s also fun for them to see you come back as a host because you being a middle school kid, high school, college, those days probably don’t feel very long ago to them, so to see you hosting on a national stage now at 25, it’s gotta be cool to watch that growth.

ZG: Absolutely. A lot of hosts like to give back because they remember me, that goes with players and coaches too. Matt Rhule, I first interviewed him when I was in college and now I’m on a national stage. They respect that grind.

The first time I interviewed Jim Nantz, I was in college. A few weeks ago, when he was doing a game in Philly he still invites me up to the broadcast booth and I think he appreciates the craft, the grind and the hard work. Kevin Harlan once said I’m better than he was at my age and – my jaw hit the floor – pinch me, there’s no way he said that. But they enjoy seeing the progression and it helps me realize the hard work is paying off.

BC: Do you have a show prep method? Do you listen to a lot of other shows, take in a lot of opinions, load up on stats and information?

ZG: I know some hosts say they never listen. I don’t buy that because people in this business are a fan of this business. Are there times I’m in my car listening to music? Sure, but it’s important to listen because you can develop a relationship with other shows.

As far as preparation its 24/7, my philosophy is simple. Give a product that’s compelling and entertaining. You want to encourage fan interaction on-air and on social media and you need to get guests that are some of the biggest names in sports. Don’t put someone on for the sake of putting them on and we’ve done that exceptionally well.

In the last two years on weekend overnights, we made national news. Whether it was Hue Jackson talking about Baker Mayfield, Bob Wylie about Freddie Kitchens, Donovan McNabb saying Carson Wentz needs to get to an NFC title game or the Eagles need to look for a new quarterback in the next couple years.

Social media is so important, we need to get those clips out, send them to local writers because not everyone’s listening to the show for four hours so pushing that content out on social and getting others to share it is very important.

BC: How about hosting nationally vs locally. You grew up around local radio, but they’re not talking about Hue Jackson and Baker Mayfield much on WFAN, do you like having the freedom to create different topics?

ZG: I like the options, it keeps you on your toes. For example, in New York you can do four hours on Carlos Beltran and the Mets easily. On the national stage, you need to find a larger conversation. You need to mix in the Astros and bring in the discussion of should players be suspended for the sign-stealing scandal? Broaden the conversation and invite the listener into the discussion so they’re not getting into their car saying he’s just talking about the Mets again.

Taking a topic and branching into conversations that fit nationally can be challenging, but it’s also the fun part, as is interacting with fans from all over the country and having those diverse opinions join the discussion.

BC: You’re 25 years old, you have a full-time gig on a national platform, what are you chasing? Is it a different time slot? A bigger platform? Going back to local, staying national? Are you even able to look ahead?

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ZG: I want to grow the show, develop as a broadcaster and take advantage of the opportunity I have right now. I don’t like to look too far ahead, I have an incredible opportunity being 25 and doing a show Monday through Friday. If I try to think too much ahead, it will be a disservice to the audience. You’re only as good as your last show in this business and you don’t want to slip up.

BC: It’s happened quick, to get where you are at 25 is a testament to your hard work and talent, but going from being a kid shouting in the background of a Mike and the Mad Dog broadcast, to internet radio, college radio, 920 The Jersey, local radio, part-time radio, to where you are now as a national host, have you been able to enjoy the progression? Absorb the ride?

ZG: No question, I appreciate it greatly and it shows hard work pays off. I don’t get complacent, I’m hungry as ever, grinding and booking my own guests, continuing to network. If anyone gets upset in this business, I always find that comical. You can be frustrated, but if you get upset and start to resent the business – there are so many people that would love to wear jeans and a t-shirt to work everyday and do this for a living. I have fun with it and don’t take myself too seriously. I’m the happiest I’ve ever been in my life just with what’s happened the last couple months.

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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