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CBS Enters Partnership With William Hill Sports Book

“Their new partnership will allow CBS Sports to create much more digital content utilizing William Hill’s odds, experts and sports books.”

Brandon Contes

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CBS Sports announced a new partnership with sports book operator William Hill. Set to start integrating in March, the agreement sees William Hill become the official sports book and wagering data provider for all CBS Sports Platforms.

The London based bookmaker founded William Hill U.S. in 2012 and is now touted as America’s leading sports book operator.  The new partnership comes less than two weeks after Penn National Gaming agreed to a deal to become the majority stake holder in Barstool Sports.

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

Joining the continued influx of sports betting content around the country, CBS Sports launched SportsLine in 2018 on its OTT streaming platform CBS Sports HQ. The platform boasted triple-digit viewership growth for its sports betting focused show in 2019. Their new partnership will allow CBS Sports to create much more digital content utilizing William Hill’s odds, experts and sports books. William Hill data can also be used across CBS linear TV programming.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multiplatform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” EVP and general manager, CBS Sports Digital Jeffrey Gerttula said in the press announcement. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

As CBS Sports ramps up its betting content after partnering with America’s leading book operator, William Hill will receive exclusive rights to promote its brand across all CBS Sports digital platforms. 

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports TV News

Notre Dame AD: NBC Deal With Big Ten is “Perfect” For Irish

“But it’s also perfect for Notre Dame,” Swarbrick said.

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Jack Swarbrick

While not official, there has been strong reporting that the Big Ten conference has decided which broadcast entities would be awarded media rights for their football and basketball games. One of those partners appears to be NBC who also has a partnership with Notre Dame thru 2025.

On Wedneday, Notre Dame’s Athletic Director Jack Swarbrick held a live chat for the school’s alumni association. On that chat, the subject of the recent Big Ten media rights deal came up. He praised Commissioner Kevin Warren and called the Big Ten’s strategy brilliant and added that it’s great for college football because it gives networks inventory and now an incentive to produce around it. He also said when the value of the deals was announced, it’d be “pretty amazing” for the conference.

He then discussed how it fit with Notre Dame’s outlook on television media rights.

“But it’s also perfect for Notre Dame,” Swarbrick said. “We need NBC to have more college football to more effectively promote our games and to talk about our games and to have NBC be seen in that light. So that was great for us that they got a big piece of this.”

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Sports TV News

Louis Riddick Signs Contract Extension With ESPN

He will be on the network’s Thursday night college football package.

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Football analyst Louis Riddick has signed a new extension to continue his career with ESPN.

The network made the announcement on Wednesday when announcing their broadcast teams for the 2022 college football season. In that release, it was revealed that Riddick would be returning to the college football booth for the first time since 2019.

He will be on the network’s Thursday night college football package and be partnered with play-by-play commentator Matt Barrie and Harry Lyles Jr.

It was announced earlier this summer that Riddick would also be in the booth for ESPN’s preseason NFL action. He’ll also be in the booth for three weeks that ESPN has multiple games in that week.

Riddick’s first college football game assignment will be the Backyard Brawl game between West Virginia and Pittsburgh and the latter has already noted their excitement.

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Sports TV News

ESPN Adds Aaron Murray, Re-Signs Beth Mowins For College Football Coverage

Mowins provides play-by-play on college basketball and softball, and has been the Voice of the Women’s College World Series for more than two decades.

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Aaron Murray, Beth Mowins

ESPN announced the hiring of Aaron Murray to its analyst roster.

Murray, a former quarterback at Georgia and most recently an analyst with CBS Sports Network, will call a handful of games on the SEC Network. He’ll also appear on some of the network’s studio programming.

ESPN also announced the re-signing of play-by-play commentator Beth Mowins to a multi-year deal. In addition to football, Mowins provides play-by-play on college basketball and softball, and has been the Voice of the Women’s College World Series for more than two decades.

ESPN announced the broadcast crews for its college football coverage as well.

Game/NetworkCommentators
ABC Saturday Night FootballChris Fowler, Kirk Herbstreit, Holly Rowe
ESPN Saturday Night PrimetimeSean McDonough, Todd Blackledge, Molly McGrath
ESPN and ABC SaturdayJoe Tessitore, Greg McElroy, Katie George
ESPN and ABC SaturdayMark Jones, Robert Griffin III, Quint Kessenich
ESPN and ABC SaturdayDave Pasch, Dusty Dvoracek, Tom Luginbill
ESPN and ABC SaturdayBob Wischusen, Dan Orlovsky, Kris Budden
ESPN and ABC SaturdayDave Flemming, Rod Gilmore, Tiffany Blackmon
ESPN and ESPN2 SaturdayAnish Shroff, Brock Osweiler, Taylor McGregor
ESPN and ESPN2 SaturdayBeth Mowins, Kirk Morrison, Stormy Buonantony
ESPN ThursdayMatt Barrie, Louis Riddick, Harry Lyles Jr.
ESPN and ESPN2 FridayRoy Philpott, Andre Ware, Paul Carcaterra
ESPN and ESPN2 SaturdayBrian Custer, Dustin Fox, Lauren Sisler
SEC Saturday NightTom Hart, Jordan Rodgers, Cole Cubelic
ACC Network PrimetimeDave O’Brien, Tim Hasselbeck, Kelsey Riggs
SEC NetworkDave Neal, Deuce McAllister, Andraya Carter
SEC NetworkTaylor Zarzour, Matt Stinchcomb, Alyssa Lang
ACC NetworkWes Durham, Roddy Jones, Taylor Davis
ACC NetworkChris Cotter, Mark Herzlich, Lericia Harris
ESPN2 and ESPNU SaturdayClay Matvick, Rocky Boiman, Dawn Davenport
ESPN2 and ESPNU SaturdayKevin Brown, Hutson Mason
ESPN2 and ESPNU SaturdayJohn Schriffen, Rene Ingoglia
ESPN2 and ESPNU SaturdayDrew Carter, TBD
ESPN2 and ESPNU SaturdayConnor Onion, Craig Haubert
Longhorn NetworkLowell Galindo, Sam Acho, Alex Chappell
ESPNU Thursday – HBCUTiffany Greene, Jay Walker
ESPN Radio Marc Kestecher, Kelly Stouffer, Ian FitzsimmonsMike Couzens, Max Starks

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