The Los Angeles Chargers are on the move again as they head to the FM dial for the upcoming NFL season. iHeartMedia Los Angeles announced a multiyear extension of their current broadcast media partnership.
The most notable change, according to the press release, is a move from AM 570 LA Sports to sister station ALT 98.7, Los Angeles’ New Alternative. In addition to carrying the game broadcast, ALT 98.7 will also be home to a two-hour pregame and one-hour postgame show.
“Following a wonderful three-year relationship with the Spanos family, the front office and the team on the field, iHeartMedia Los Angeles is very excited to extend our multi-platform partnership with the LA Chargers,” said Don Martin, SVP of sports for iHeartMedia Los Angeles, Premiere Networks and Fox Sports Radio. “2020 will mark a historic season as the Chargers christen their new home at SoFi Stadium, and iHeartMedia Los Angeles looks forward to being the voice that keeps every Chargers fan informed, engaged and connected. Bolt Up!”
While the gameday broadcast moves to ALT 98.7, AM 570 LA Sports will still be featured in the partnership between iHeart and the Chargers. Specific regular season and postseason games will be simulcast on the FOX Sports Radio affiliate. AM 570 LA will also continue to feature players, coaches and Chargers personalities in regularly scheduled segments on their airwaves throughout the NFL year.
“Over the past three years, not only has iHeartMedia Los Angeles been a tremendous partner, they’ve played an instrumental role in growing the Chargers brand and connecting it with fans across the region,” said A.G. Spanos, President of Business Operations for the Los Angeles Chargers. “I’m thrilled to see our partnership expand to both sides of the radio dial and extend beyond the airwaves to marquee events put on by both the Chargers and iHeartMedia. As we move into our new SoFi stadium home and embark upon a new era of Chargers football, having a partner as influential and dedicated as iHeartMedia Los Angeles right there with us is an incredibly exciting proposition.”
The press release did not confirm, nor note any changes to their current broadcast team which most recently featured play-by-play voice Matt “Money” Smith, color analyst and former NFL scout Daniel Jeremiah, along with Shannon Farren as the sideline reporter.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.