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DAZN Plans To Invest In More Live Sports Rights

“Since DAZN launched in Germany and Japan in 2016, entering the U.S. market in 2018, they’ve continued to expand at a rapid rate.”

Brandon Contes

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Recently, DAZN announced plans for global expansion this year into more than 200 countries and territories. According to a report from Digiday, expansion could be the next step in the OTT streaming service’s ability to acquire major sports broadcasting rights, including the NBA and NFL. 

“Launching globally, that reinforces our position as a growing and legitimate broadcaster for those rights as they become available,” said Joseph Markowski, EVP at DAZN, who will be overseeing its global service.

Since DAZN launched in Germany and Japan in 2016, entering the U.S. market in 2018, they’ve continued to expand at a rapid rate. In 2016, the subscription service invested $3 billion for media rights deals in Japan, which included local soccer and baseball, Major League Baseball, the National Football League, all five major European soccer leagues and the Champions League. In 2018, DAZN entered a $1 billion partnership with Matchroom Boxing and signed boxer Canelo Alvarez to a $365 million contract.

Last fall, it was announced that DAZN, owned by billionaire Len Blavatnik with former ESPN President John Skipper leading the platform as their executive chairman, sought to raise an additional $500 million in investments.

Even with the additional capital, acquiring major American sports rights won’t be easy. With NFL rights fees set to expire in 2022, Sunday afternoon packages are expected to cost around $2 billion, with Monday Night Football commanding closer to $3 billion. Amazon, Netflix and Google, along with DAZN, are digital platforms that could all enter an NFL rights scene that has been dominated by traditional TV networks. Two years ago, Amazon partnered with the NFL to offer a simulcast stream of their Thursday Night Football schedule for $65 million annually. 

DAZN’s global expansion could allow the OTT service to begin by purchasing rights for major American sports in foreign countries only, which would cost significantly less than an exclusive deal that includes the U.S.

Digiday also notes beyond money, the NFL is waiting to see if DAZN could handle 25 million live viewers simultaneously. Currently, DAZN has 1 million subscribers in the U.S. and 8 million total, a number that should increase as the platform goes from being available in just nine countries, to over 200. In comparison, ESPN+ has 7.6 million subscribers in the U.S. only, while Amazon Prime could reach 100 million global subscribers by year’s end. 

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Pat McAfee: I Tried To Give NFL Insiders Chance To Break Adam Thielen Signing

“I gave eight minutes there to be like, this is not my game.”

Jordan Bondurant

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Pat McAfee wishes NFL insiders like Ian Rapoport would break league news while appearing on his show. He never thought he would have the chance to break some free agency news himself.

Over the weekend, wide receiver Adam Thielen reached out to McAfee on Twitter asking if Pat wanted to break some news. McAfee hesitated initially before responding, but Thielen tipped McAfee off about his new deal with the Carolina Panthers.

On his show Monday, McAfee said part of the reason he waited was because he wanted to give the true insiders like Rapoport a chance to report it first.

“I am not an insider’s business person, and I assume every minute counts in this entire game,” McAfee said.

Pat added that he thought with time being of the essence, eight minutes was more than enough time for the insiders to do their part.

“I gave eight minutes there to be like, this is not my game,” McAfee said. “There’s people that work their f***ing asses off to get this type of thing.”

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Peter King: Adam Schefter Shouldn’t Be Surprised Aaron Rodgers Told Him to ‘Pound Sand’

“Being a celebrity or a public figure in no way diminishes anyone’s right-to-privacy vs an unknown neighbor two blocks over.”

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Peter King

Colleague or not, Peter King is not running to defend Adam Schefter after the ESPN NFL insider was told “lose my number” by Aaron Rodgers last week. In this week’s Football Morning in America column, King writes that even though he is a celebrity at the center of the NFL’s biggest story, Rodgers still has the right to privacy if he wants it.

“Adam Schefter is free to pursue leads and stories and info/rumor confirmation in any legal manner he sees fit,” King wrote. “But if Aaron Rodgers did not personally provide a contact tel # to Adam Schefter and grant permission for Schefter to contact him, then Schefter should be neither chagrined nor surprised when Rodgers tells him to go pound sand.”

Schefter has not complained about the interaction, though some colleagues have called Aaron Rodgers out. It seemed he published the text exchange in good spirits after Rodgers talked about it on The Pat McAfee Show.

Peter King notes that there was a time when the NFL made sure reporters had every phone number they needed. That isn’t the case anymore and he understands why.

“I’ve witnessed the pendulum swing, from the days of everybody knowing (or having access to) everybody else’s phone number, to heightened privacy concerns a few decades later, now to google providing instant access to background checks and personal info on billions of people worldwide, with just a few clicks,” he wrote. “Being a celebrity or a public figure in no way diminishes anyone’s right-to-privacy vs an unknown neighbor two blocks over.”

King also acknowledges that it may be hard for the audience, particularly its younger members, to understand his position. We live in a world where so many put their lives on social media. If Aaron Rodgers isn’t one of those people though, King writes it is not unreasonable for him to be put off by someone having his contact information that he did not give it to.

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Dan Le Batard: ‘Does Sports Media Care if Interviews Are Done Well?’

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is.”

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Mike Greenberg had praise for Jalen Rose this week. He said that no one but his ESPN colleague could have handled the interview with Ja Morant that has been airing on the network. Dan Le Batard has the exact opposite opinion of what he saw.

“What I saw was soft and didn’t seem to serve anybody except ESPN,” Le Batard said on his Thursday show. “This seems to be a lot of people around the economy of basketball and Ja Morant orchestrating an interview so Ja Morant can move onto the next stage of his branding.”

Whereas Greenberg thought the shared experience of an NBA career made Rose more likely to get answers from Morant, Le Batard said it created a problem. He accused Rose of letting Morant get away with using “talking points” in lieu of answering any actual questions about the string of erratic behavior and disturbing incidents the Memphis Grizzlies star has been involved with.

It wasn’t the only interview that Dan Le Batard pointed to. He noted that Pat McAfee’s interview with Aaron Rodgers may have drawn an audience of nearly half a million, but very little substance was offered.

“Does anybody in the audience, in sports fandom, or even, at this point, in sports media companies, care in a real and legitimate way whether the interview is done well or not?”

He added that the standard has changed for these interviews because the goal has changed. They are no longer about journalism as much as they are about branding, particularly in the case of ESPN’s exclusive interview with Ja Morant.

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is,” Le Batard concluded. “All you need, if you’re the media partner, is please get me the famous guy to sit down.”

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