Shortly after reports circled of TV providers wanting to receive rebates from sports networks as games continue to be postponed due to COVID-19, New York’s Attorney General questioned why those fees are still getting passed on to customers.
Billions of dollars are being spent on sports rights fees, while leagues are unable to compensate with a product. Networks pay sports rights fees, cable companies are paying networks and subscribers are paying cable companies. According to New York’s Attorney General Letitia James, cable customers shouldn’t be paying for sports they’re not receiving.
“At a time when so many New Yorkers have lost their jobs and are struggling, it is grossly unfair that cable and satellite television providers would continue to charge fees for services they are not even providing,” Attorney General James said Wednesday. “These companies must step up and immediately propose plans to cut charges and provide much needed financial relief. This crisis has brought new economic anxiety for all New Yorkers, and I will continue to protect the wallets of working people at every turn.”
My personal cable subscription in New York with Optimum still includes a monthly regional sports network fee of $10.47, others pay upwards of $20 per month even though RSN’s haven’t aired a new game in six weeks. But that’s not to say those networks aren’t providing watchable content.
While returning a percentage of that fee to customers would seem more likely than a full refund, even that could be argued by cable providers. If networks offer customers relief for postponed sporting events now, will they look to charge more if those games are played at a later date?
It ultimately seems like a decision that will be made by the leagues. If the NBA or MLB give cable providers a rebate, it should be passed on to customers. But it seems unreasonable to expect cable providers to both pay rights fees to leagues and teams, while offering monetary relief for customers.
NFL Considers Ending Pro Bowl Amidst Low Ratings
“Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.”
The NFL is obsessed with TV ratings. It isn’t a surprise that the league may not be willing to tolerate the Pro Bowl underperforming for much longer.
In 2022, the NFL’s all-star game produced it’s lowest ratings in 16 years. Fewer that 7 million people tuned in to watch the game across ABC, ESPN and DisneyXD.
“The (Pro Bowl) game doesn’t work,” NFL Commissioner Roger Goodell said Tuesday after the owners’ meeting in Atlanta. “We need to find another way to celebrate the players.”
There are two proposed alternatives that have been reported. The Washington Post says the league is considering launching a seven-on-seven competition. It would not include tackling or full clocks. The other report comes from Ian Rapport of the NFL Network. He says the league is considering hosting a series of skills competitions over the course of what would be branded an all-star week. The NFL has partnered with DirecTV in the past to present similar events during Super Bowl Week.
No details have emerged or final decisions made. Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.
Former Hulu Exec Michael Schneider Hired To Run Bally Sports+
“Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.”
Schneider will oversee the direct-to-consumer platform that will also be the hub for Bally Sports live programming.
Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.
“Throughout his career, Michael has successfully launched and developed DTC streaming and service platforms and created immersive engagement experiences,” said Sinclair COO and president of broadcast Rob Weisbord. “He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.”
Even before Hulu, Schneider had a hand in streaming. He was a founding member of the PlayStation Vue launch team.
Marquee Sports Network Weighs Streaming Options Outside of Bally Sports+
“Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.”
As Sinclair Broadcast Group prepares to launch Bally Sports+, its direct-to-consumer platform that will be home to Bally Sports live events, the Chicago Cubs are weighing their options for Marquee Sports Network, which the team co-owns with Sinclair.
Despite being under the Sinclair umbrella, Marquee is its own free-standing RSN from the rest of the Bally Sports networks across the country.
Marquee is readily available on a number of cable providers, but the only thing that’s really missing is its own standalone streaming platform for games. Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.
“We’re always interested in being on the cutting edge with the ultimate deliverable to our consumer,” McCarthy said. “But there isn’t any contractual clock ticking to make us feel that way. It’s how we’ve approached things from the beginning. Between our two ownership groups, there’s a lot of aggression to get it right. And I think you’ll see something along those lines shortly.”
The TV ratings will always be of top interest for MLB, especially regional ratings. But as the league has worked to embrace more streaming options for games, striking deals with Apple and Peacock for rights this season, it’s all about providing what the fans and viewers want.
“We now have the ability to do so much more, to properly tell the story of a 162-game season,” said Crane Kenney, Chicago Cubs president of business operations. Kenney was instrumental in the launch of Marquee. “We love baseball, we love the game, and we love the opportunity we have to share it with our fans in really deep ways.”