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LeBron James’s Company Working On Astros Doc

“The series, which has the working title Sign Language, did not announce a release date, but will be available on Quibi, a short form mobile video platform which launched in April.”

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Astros fans buy sneakers too, but that won’t stop LeBron James’ media company from creating a docuseries about the team’s recent cheating scandal.

According to Variety, Uninterrupted, the multimedia company and “athlete empowerment brand,” co-founded by James and Maverick Carter, will partner with Quibi to bring fans an inside look at the Houston Astros infamous sign-stealing scandal. The series, which has the working title Sign Language, did not announce a release date, but will be available on Quibi, a short form mobile video platform which launched in April.  

“The documentary will transcend the baseball diamond to explore larger themes of greed, cheating, corruption, sportsmanship and social media activism,” Quibi said in a press release.

Behind Maverick Carter and LeBron James, Uninterrupted should help provide Sign Language access to notable athletes and reporters for the doc. Carter will also contribute as an executive producer, while the series will be directed by Julia Willoughby Nason and Jenner Furst, known for their work on a documentary about the failed 2017 Fyre Festival, Fyre Fraud. According to Variety, play-by-play voice Ryan Ruocco and former major league pitcher CC Sabathia will be involved with the series. Ruocco and Sabathia host the popular Uninterrupted podcast, R2C2.

News of Sign Language comes a few months after the producers of Slow Burn announced a podcast series on the 2017 Astros was in the works, with hopes of also developing a TV adaptation. 

Sports Online

Women Downloading Sports Betting Apps Faster Than Men

“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”

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The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.

According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.

These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.

Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).

This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.

Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.

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Sports Online

Mike Francesa: Chris Russo Will Be On My Podcast

“When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

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WFAN legend Mike Francesa is settling into his new podcast opportunity with BetRivers, and has left the door open for a reunion with his longtime colleague and friend Chris “Mad Dog” Russo.

Francesa was responding to questions on his show, with the newest episode out Monday, when he said he would be able to book Russo for an appearance down the road.

“Listen, I’ve gone on Dog’s shows a couple of times. I could definitely get Dog as a guest one time,” Francesa said.

The last time the two shared a stage and microphone was back in March at the BSM Summit. Francesa said he will make sure whenever Russo does come on, it will be at a time that makes the most sense.

“We will do that at an opportune time,” he said. “Maybe right before the football season or maybe late in the baseball season. When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

Whenever the reunion happens, best believe it will be a must-listen. It will mark the first time the two have been on a podcast together.

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Andy King To Lead Buchwald Agency’s Podcast Division

“The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.”

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Veteran sports programmer Andy King is entering the podcasting world. He has joined the Buchwald Agency. He will help clients develop and sell podcast ideas.

King comes from SiriusXM, where he had been since 2015. He was the director of sports programming and helped create podcasts for the company featuring high profile talent including Let’s Go with Tom Brady and Larry Fitzgerald and Digging Up the Past with Christopher “Mad Dog” Russo.

Prior to joining SiriusXM, Andy King spent 15 years in Miami. Before leaving, he had risen to program director at 560 WQAM.

The Buchwald Agency largely deals with clients from the entertainment world. The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.

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