Connect with us
BSM Summit
blank

Sports TV News

Ernie Johnson Earns Praise For The Match 2 Intro

“Johnson’s candid comments received praise on social media as his emotional words were not political or divisive, they were simply what people needed to hear.”

Brandon Contes

Published

on

blank

Ernie Johnson is one of the most recognizable broadcasters on Turner Sports, so it was surprising to hear he wouldn’t be part of their golf event The Match 2. But even though Johnson wasn’t there to call the tournament, he was featured in the open with an emotional address.

On the Sunday of Memorial Day Weekend, the sports world was focused on the golf pairing of Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady. As fans clamor for more live sporting events and a general return to normalcy, Johnson discussed the COVID-19 pandemic with powerful words from his home.

“I would have loved to have been part of the broadcast team down there at Medalist today,” Johnson said. “But I have a 31-year-old son Michael, and for the last nine years, every breath he’s taken has been with the aid of a ventilator. He gets lung infections all the time. I just didn’t think it was worth the risk of bringing in an unseen foe into our house.”

Johnson’s son Michael has muscular dystrophy, a genetic disorder which causes severe respiratory issues as the body’s muscles weaken and deteriorate. There is no known cure and since 2011, Michael has required permanent use of a ventilator to breath, putting him at severe risk if he contracts COVID-19. 

“Like many of you, I’ve wrestled with what is safe, what’s wise, what’s cautious amid a daily chorus of voices,” Johnson said. “We listen, and we hear, it seems, what we want to hear. We give voice to our fears, demonstrate our frustrations, and seek refuge in the simple, the exotic (Tiger King) and the legendary (The Last Dance).”

Johnson’s candid comments received praise on social media as his emotional words were not political or divisive, they were simply what people needed to hear. 

Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

blank

Published

on

blank

Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

Continue Reading

Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

Published

on

YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

Continue Reading

Sports TV News

ESPN Paying Nearly $45 Billion For Rights Fees Through 2027

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually

Jordan Bondurant

Published

on

blank

The last year or two has been evident that the price of rights to airing major college and professional sporting events on television are only going up. But the various networks either with longstanding relationships with leagues and conferences or looking to break into the media rights landscape are willing to pay up. That’s no more evident with Disney, which will be shelling out tens of billions of dollars to have regular season and postseason events air on ESPN.

According to Sportico, which reviewed Disney’s annual filing with the Securities and Exchange Commission, ESPN is set to spend $44.9 billion on sports media rights through 2027.

Currently, the network’s largest spending comes for its Monday Night Football package, which is $2.6 billion annually. Additionally, ESPN will pay $1.4 billion through the 2024-25 season for NBA rights.

The Sportico report noted ESPN will generate more than $8.1 billion in affiliate revenue to help offset those costs. The network will soon be entering talks to renew its media rights deal to be the exclusive home for nearly all NCAA Division I championships, as well as engaging in new NBA rights negotiations.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.