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Sports Radio Has Been Like A Wild Ride For Scott Ferrall

“I did the filthiest show ever and it was repulsive and disgusting and absolutely kick ass. People dug it fast and hard.”

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It’s easy to do a raunchy show with no restrictions. Extremely talented hosts have done it on the years, arguably even some of the best, but you can really tell how gifted someone is at sports radio when they’re doing a clean show. That’s the opinion Scott Ferrall has, who’s probably more qualified than anyone to speak on the subject, seeing as he’s made his career doing both unrestricted radio with no rules and network shows that operate under strict guidelines. 

There’s arguably nobody in sports radio that’s had the wild time Ferrall has had over his career. He’s done multiple shows at strip clubs, appeared on David Letterman twice and has even been in movies. He truly understands the entertainment aspect of sports radio. 

Maybe he’s always had that in him, seeing as he looked up to Howard Cosell at a very young age. But his loud, opinionated, funny and entertaining persona has separated Ferrall from the rest of the pack since his early days in radio. 

His journey has taken him from the Indiana basketball beat covering Bob Knight, to hosting on Howard 101 to calling games for an NHL team and a whole lot more. His journey should be both talked about and celebrated in equal sense. 

Tyler McComas: So Howard Cosell is your idol growing up and then a major publication compares you to him. Can you even describe that feeling? 

Scott Ferrall: I mean it was crazy that the Wall Street Journal said that. I’ll never forget it and I have it to this day in my house. It was the one thing that, I guess, mattered to me in media. I’ve had millions of stories written about the show and about my career – magazines, newspapers, everywhere. I respect all those, but that was the one that really stood out. When I woke up and saw that I was on the cover the Wall Street Journal with one of those dotted pictures that they used to be famous for and it said I was Generation X’s Howard Cosell I just really thought I had arrived.  

TM: Did you ever get to meet him? 

SF: No, I didn’t. But it’s strange, I always said on the show that the Monday Night Football booth they did, and everything he did, in sportscasting and boxing, his interview style, his smarts, he’s a genius. That’s what appealed to me. I thought he was smarter than everybody and I thought they were very entertaining.

I’ve always said they’ve never been able to replace him. Ever. They’ve been chasing that dragon since the day that ended. It’s never ever lived up to that. When they were in there, Gifford and Meredith and him in that booth, forget about it. That was it. Those are the ones that last forever, booths like that.

TM: Early in your career you’re covering IU hoops and Bob Knight. He’s never been nice to the media. Did that give you confidence that, man, if I can cover this guy I can interview anyone? 

SF: That’s an interesting theory, because that’s pretty much the deal. I wanted to go be around Bob Knight as a kid. I wanted to be Howard Cosell and then I wanted to cover Bob Knight. I just felt like, what could be cooler than being around that guy?

I’ve always said that the guy had a huge influence in my life. Just a gigantic piece of me came from that guy. Being around him every single day for five years and covering that team seeing them win a national championship in New Orleans in the last game I ever covered, that was pretty special. I love him and I’m one of the few. He meant a lot to me and he always came on my show for all these years later. He called me ‘asshole’ for 35 years. He said, ‘I can’t believe somebody would marry you, asshole!’ and then, ‘I can’t believe they let you have kids, asshole!’. If he was your friend, he was a really good friend. If he was your enemy, I always said, you should probably move.

Bob Knight tells Dan Patrick he's never returning to Indiana and ...

TM: Was there anything ever more thrilling than doing a show at a strip club? 

SF: I worked at a lot of them. I have a couple of different stories I can throw at you. One of them was when we had a strip club golf tournament in the Bahamas and got raided by like The Federalis. They came crashing into the golf course and there was a lot of bad things going on. That was pretty wild.

Then I did the Playboy Pillow Fight, or something like that, in Indio and Palm Springs, California. That was just rather wet and naked. I’ve done shows like that over the years and they’ve always been pretty wild. That kind of stuff got me a reputation, then I ended up doing tons of stuff with Penthouse and then all of them when I worked with Howard Stern. There were a lot of porn stars and everything else. It’s strange, that’s like a wild ride.

I’m down with meeting whoever, athletes, rock stars, entertainers, actors, actresses, whether they’re on the big screen, which I’ve done, I’ve done a couple of movies, that’s cool, or working with porn stars, I’ve done all that and I’m cool with it. But I know it’s something that probably my wife doesn’t dig that much or that I want my kids around, but it’s funny. I’ve always said that they wanted to bang my wife. So what’s the difference?

TM: So what’s that balance? At that time, you’re obviously who you were on the air. How’s balancing that with your family? 

SF: Pretty much, when I stopped doing shows for Howard Stern on Howard 101 and I had to go back and do Vatican radio at CBS Sports radio, it was clean, family sports talk. I think at the time I did the filthiest show ever and it was repulsive and disgusting and absolutely kick ass. People dug it fast and hard. There were a lot of pranks flowing. I was just the craziest show ever. Then I had to go and do this really candy ass show but it was a good show.

The show had to be thought out, in terms of, I think it’s a lot harder to be smart and clean than it is to be dirty on the air. I mean it’s easy to just be filthy. Most people would love to do an uncensored, raw, completely no-rule show. And then they all started doing podcasts so now everybody does whatever they want. But radio, that doesn’t happen. On AM or FM radio it would never happen with the FCC and everything else. When I went to Howard 101 on satellite radio that was unheard of. Now everybody’s cussing so it’s no big deal. But you find out who’s good when you have to do a clean, family sports talk show, or any show for that matter, which has to be clean and sophisticated.

They didn’t want me doing anything dirty at CBS, they can barely handle suck or ass or anything like that. I did a completely different show so I say it all ended when I stop doing dirty for Howard. I love Howard and I always will. He’s the man, I look up to him, and it’s the greatest thing I ever did in my career. It was a blast. But it was too easy to do that raunchy style, and now I’m doing clean TV every day and radio, again.

TM: Most hosts only joke about it, but what’s it like when the FCC is really coming after you?

SF: Well, they went after me several times. Nothing ever materialized with any of it so I never really did anything that I felt was worthy of it. They tried to get me in Miami and that didn’t work. Then they tried to get me in New York and that didn’t work. After a while, they just realized I wasn’t doing anything that bad and I think when I went away and did satellite, they forgot about me. Then I came back and started doing it clean, while trying to be really sophisticated and smart. I think they got a whole new impression of me. I think they were all blown away, because I’ll be honest with you, when I got the gig to go back to CBS Sports Radio they were scared to death of me and they felt that I would last for about five minutes doing clean radio.

My goal was to blow them away. I won them over after about four years and then the last three years I rode that surfboard in deep barrels and it was fun. I got along with everybody and the bosses that didn’t originally want me there, wanted me to be there until the bitter end, when I left to go to SportsGrid. I had a great run there and they didn’t think it would happen. The suits that ran that place wanted no part of me. Chris Oliviero is the one that brought me in from Howard to CBS again. I had already left CBS once and they didn’t like me, so to get back there and win them over and be successful was capitalism at its finest.

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TM: What’s a move you made in your career that you thought was risky at the time, but ended up being a great decision? 

SF: I mean I guess going to do the hockey for the Atlanta Thrashers was very risky. I walked away from a lot of money to do it, but I loved hockey more than I love money. I’ve always said that I wanted to do it. It was an expansion team, it was pretty exciting and the whole thing was pretty cool how it evolved. The guy that basically ran the Olympics came to me and said, we’re trying to sell hockey in the south. I was really popular in Atlanta. I was gargantuan in Atlanta doing my show from 3 to 7. I owned Atlanta. Who can sell hockey to rednecks better than me? I think that’s why they gave me the shot.

They put me in a room and I called a game with no rosters or anything. I looked at the Blues and the Red Wings, that’s who was playing, and all I did was make everyone in the room’s jaw drop. I did a bunch of fights that were exaggerated, and I did it until I was like soaking wet sweating and they were just staring at me like I was going to drop dead or something. And then like 20 minutes later they gave me the gig.

At the end of the day I did it, it was a grind, I didn’t like it because of the sameness of it every day. The buses, the planes and the hotels. I guess I was just used to doing a show and I was crazy. At the time I was young and wild and I partied. The team sucked, they won like 11 games the whole year. So at the end, they didn’t want me to stay and I didn’t want to stay, either. Luckily for me it was a good deal. They paid me for four years and I only worked for one. I always say it’s the best job I ever had. I got paid a lot of money to do nothing.

TM: Have you listened to anyone where you say, hmm, he reminds me of a younger version of myself? 

SF: Gabe Morency who I worked with at SportsGrid. When I met him the first time he was doing Hardcore in Toronto. It was like the satellite version of our SiriusXM. It was a hard-core, uncensored sports channel that they ran up there. He was doing a show up there with a whole lot of heavy metal, radical high-octane show and he had a gravelly voice like me and wild like me. He used to say he wanted to be me.

When I first met him, he was younger and a rock and roller. He was in a metal band and switched to do sports talk. At the time, when I first started, it was just me doing it, right. That’s how it evolved. And Jim Rome got into it and it kind of grew from there. Now there’s 5 million shows that are national here.

TM: Is anything off limits right now, when it comes to guests on the show? 

SF: I try to get really cool people that people dig and they do something that matters. I had Tony Hawk on last week and we go back. He’s a magnificent dude. He’s a giant and a titan. Guys like him, who I have a relationship with, Thomas Dimitroff, the Falcons GM, coaches, players and GM’s around the league, a lot of play-by-play guys and analysts, great writers and actors, actresses and I love putting comedians on.

I’m constantly putting comedians on and I try to do it at least once a month, where we have a kick ass comedian on. We had Dan Soder on from Billions the other day. I bring back Howard guys. Every guy that I met Don Jamieson Gino Bisconte, all these comedians. I’m going wherever cool people are and try to get them on the show. I love getting unique guests. I love getting players right off the floor at the games. That’s what I like doing.

TM: Do you feel like your style over the years set you up to do a show during a pandemic with no sports?

SF: We’ve done it. I’ve been on every single day and we’ve been live doing the 4 to 6 Eastern on SportsGrid every day. I’ve had great guests on and we just dig for killer stories that we can turn into topics for the show. My guys get involved, I’ve always been a guy that supports others being involved in the show. I’ve done a lot of shows with the other SportsGrid hosts. The show isn’t just constantly doing the normal thing. It’s different doing the show from home every day and never leaving my crib. You would think I’d be in this plush penthouse in New York City and I’m sitting in my house with green screens and cameras, lighting, cable lines out of the room, it’s crazy. But we’ve just done it every day like normal.

TM: I can’t imagine a sports radio host being on Letterman these days. You were twice. How was that? 

SF: Honestly, that was like floating. That’s how gigantic David Letterman is. When I got to do his show, for me, it was like I was floating and like it wasn’t even real. I couldn’t fathom that I was going on Letterman. And then, it wasn’t just once, it was twice. It’s funny, I’ve seen people go on there multiple times, way more than me, but for me, just once, was exotic and twice was just absolutely crazy. The fact that he would have me back on again was just absurd. I must’ve done something right.

CBS To Present 'David Letterman: A Life On Television' Monday ...

I won’t deny that I was lit. When I went out there I was so nervous and so excited but so lit. Like absolutely lit. I went out there and was predicting who was going to win the title games, because it was around the Super Bowl, I started doing kicker windmills on stage. Dave was cracking up, the audience was roaring. I was whipping my leg a million miles an hour and I have no idea what I was doing. My leg could’ve flown off my body. And then the other time I did Letterman, and I thought I had the top the first time, I was wild, I did my thing and I made him laugh. Paul and him were going back-and-forth.

Second time I did it I announced that I was leaving radio to do the Thrashers gig and I stripped down all through different jerseys until I got to the point where the final thing I had on my body was a Thrashers jersey. That’s how I announced I was going to the NHL. I remember going off the stage on Letterman and my boss called me and fired me, I said, it’s a little late. I already signed with the hockey, but nice knowing you

BSM Writers

Media Noise – Episode 74

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This week, Demetri is joined by Ian Casselberry and Ryan Brown. Demetri talks about the NBA Draft getting an ABC simulcast, Ian talks about Patrick Beverley’s breakout week on TV, and Ryan reminds us that Tom Brady may be the star, but Kevin Burkhardt is the story we shouldn’t forget.

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Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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BSM Writers

Brandon Kiley Doesn’t Pretend To Be Someone He’s Not

“There was a time where the audience probably said, this guy isn’t a St Louisan. But this is home for me now and I’ve adopted it.”

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There must have been something about Brandon Kiley that everyone saw as a young aspiring sports radio host. Nick Wright saw enough to bring him to Houston at SportsRadio 610 as an intern for a summer. Will Palaszczuk saw enough to urge him to apply for his old job in Columbia, MO at KTGR. Ben Heisler saw enough to know he’d fit perfectly with Carrington Harrison in afternoon drive at 610 Sports in Kansas City. 

Maybe you can chalk it up to Kiley being able to make such great contacts. Or maybe it’s just that he was supremely talented at a young age. Odds are it’s a combination of both. But he was destined to be a sports talk host somewhere, it just turns out he’s having success over the air in a city he never imagined he’d work in. 

A Kansas City kid, Kiley knew at 16 years old he wanted to be a sports radio host. He was even more sure of it when he started doing college radio at Mizzou. But it was in Houston where he got his real taste of what sports radio was like.

“I went to 610 in Houston for the morning show with Nick Wright,” Kiley said. “He basically just assigned me as an extra producer. We had known about each other through Twitter and I had a little bit of a relationship with him beforehand. I think he knew I was willing and able to take on more tasks than a typical intern would usually do. Essentially, I became an extra guest booker, cut audio for them, and came up with topics at night. It was like he had an extra producer for the summer and it was my first real experience doing something like that.”

Imagine the confidence he left Houston with as he traveled back to Columbia for another year of college at Mizzou. Few, if any, on campus could have claimed the kind of summer Kiley just had. He parlayed that experience into a once-a-week show at KCOU, the student radio station. The following semester, he pitched the idea of doing a daily show

“I told them I’d take any time slot available,” Kiley said. “The one that I got was the very glamorous 6-7 am time slot. There weren’t a whole lot of college kids that wanted to wake up that early every morning. I ended up having a rotating cast of co-hosts and it ended up being super valuable because I learned how to work with a lot of types of personalities.”

He excelled as a host and found his style behind the mic, and soon after, he got his first big break. In March of 2014, Will Palaszczuk contacted Kiley and told him he was taking another radio job outside the market. The two knew of each other, seeing as both were in Columbia and covering the same games in town. Palacsuk told Kiley he needed to apply for the spot he was leaving at KTGR.

“There was literally one sports station and one sports show in town and it was that one,” Kiley said. “I applied to him the previous semester and said, hey man, if you guys have anything available I would love to come work there. It just so happened he got a job elsewhere and he called me up and said, ‘Hey man, I don’t know what your plans are, I’m about to take another job and they’re going to post my job available. I don’t know if they’re going to make it a producer or co-host gig, but I think you should apply because I think you’d be good at it’. Will’s good work helped a ton in terms of me landing the gig. I graduated and told them I wanted to make it full-time.I was essentially a producer and co-host for the afternoon show. I never even applied anywhere outside of Columbia”

For two years, Kiley stayed at KTGR and covered the Missouri Tigers. He was fresh out of college and living in a college town doing what he loved in his early 20’s. It wasn’t a bad life. But one night in Columbia changed his entire professional career. It just so happened it occurred on the rooftop at Harpo’s, one of the most well-known establishments in town.

“My roommate at the time, we both worked at the radio station in Columbia,” said Kiley. “He worked at the hit music station and I worked at the sports station. We all went out one night at Harpo’s and he said, ‘Hey, I just want to let you guys know I’m getting out of radio and moving to Kansas City.’ I was like, oh shit, what am I going to do? Our lease was up in two months, so the timing worked out well and I was looking at Barrett Sports Media looking where I could go next.”

“My girlfriend at the time, now my wife, was from St. Louis and there was a job available there. I had always thought, that’s not a place I want to live, why would I ever want to live in St. Louis? They didn’t have a football team, it just didn’t seem like a great fit for me. But my buddy tells me he’s moving and I’m like, St, Louis it is! That night I ended up applying for the job and got a call back from Chris “Hoss” Neupert, who at the time was the PD here, and asked if I would be interviewed with him and Kevin Wheeler, whose show I would be producing.”

So off to St. Louis he goes. For three and a half years, Kiley embraces his new city and tries to work his way up at 101 ESPN. 

But the Kansas City kid felt a pull back to his hometown. Oddly enough, Ben Heisler even reached out to tell him he was leaving the station to pursue another opportunity in sports. It felt like the perfect time to pursue his dream of doing sports radio at the station he grew up listening to.

“I’m from Kansas City and grew up listening to 610 Sports Radio,” Kiley said. “A guy I listened to growing up was Nick Wright. I also listened to a bunch of Carrington Harrison, Danny Parkins and Ben Heisler. Those guys had what I consider one of the best shows in Kansas City sports radio history. I got to know them through Twitter and Heisler sent me a text. He knows I’ve always been interested in moving to KC. He tells me he’s about to get out of radio and into more fantasy football stuff and his job is going to come open.

“I had applied for multiple other jobs in KC over the years and had never gotten any real consideration. When Heisler left, I knew Carrington and thought this might work out. I ended up getting in contact with their PD Steven Spector and it felt like a real opportunity. I got what I considered to be my dream job, producing in the afternoons and hosting a Saturday show at 610 Sports. I thought, what could there be more in life than this? This is the best.”

But life happened and he had to make a decision around three months after moving to Kansas City.

“2-3 months later it became clear, it was going to be difficult for my girlfriend, now wife, to move to Kansas City with all of the family ties she had in St. Louis,” said Kiley. “It was the decision of, do you stay in Kansas City and chase the dream or do we alter the dream, in terms of the job, and see if there’s anything in St. Louis?”

He never thought his best years and most successful years as a sports radio host would come in St. Louis but they have. It’s a city he loves and he’s worked hard in hopes it will love him back. But he’s also not going to pretend to be someone he’s not. Though it can sometimes be hard for St Louisans to accept someone that’s not from there, Kiley doesn’t act like he attended World Series games in 1982, listened to Jack Buck growing up or watched Kurt Warner at the Edward Jones Dome. He’s himself.

“That wasn’t my love and I can’t pretend that it was,” said Kiley. “Have there been times, especially early on where that was a potential issue for me? Yeah it was. There was a time where the audience probably said, this guy isn’t a St Louisan. But this is home for me now and I’ve adopted it. It does in a lot of ways remind me of Kansas City, where if you take the time to know what the soul of the city really is, in terms of sports, I think people can appreciate and respect it.”

Kiley doesn’t hold on to his Kansas City roots on the air, in terms of the topics he talks about. He’s a Chiefs fan and even writes for Arrowhead Pride, but he’s not going to talk a lot about the Chiefs in a city that doesn’t have an NFL team. He’s also a Mizzou grad and talks about the teams on Rock M Nation, but again, he’s rarely, if ever, going to do several segments a day on the Tigers. Instead, he knows the audience wants to hear about the Cardinals. Blues talk is clearly next in line. Everything else falls down the order if not off of it completely. 

Kiley grew up watching baseball, so he can easily break down what issues the Cards’ offense may be having in the middle of May, but hockey was different. He didn’t grow up around the game and the transition to having in-depth conversations on the Blues was a more difficult task. 

“When I came here the first time it was during the middle of a Blues’ playoff run. At that time I was just plopped into this thing, and I didn’t know shit about hockey. I had probably watched about 10 hockey games in my entire life. I’m looking at Kevin Wheeler like, I’ve got to be honest I don’t have a lot on hockey I’m going to be able to help you with. If you could help bring me along with it, that would be great. Over the years I’ve been able to take it in. I used to host a show with Jamie Rivers, who’s a former Blues player. If you told me five years ago I’d be able to do that, much less enjoy doing that, I would have said you’re out of your damn mind.”

Whereas most sports radio shows in football markets are searching for content to help fill segments, this is one of the sweetest times of the year for Kiley and everyone at 101 ESPN. The Blues are deep in the playoffs and the Major League Baseball season is underway. His show BK and Ferrario covers it all every weekday from 11 am – 2 pm. 

Kiley never thought this would be his life, but he loves what he’s built in St.Louis and doesn’t give off the vibe he’s looking to leave anytime soon. He’s a great example of someone who didn’t pigeonhole himself into just one market. He was willing to look outside of his hometown and has found true success. 

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