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Why Do So Many Broadcasters Sound Like They’re On MLB’s Payroll?

“Speaking as someone that likes baseball fine, but won’t go out of his way to watch it, it sure does seem like the league’s broadcast partners are playing on the hardcore fan base’s distaste for the players and their paychecks.”



It looks like we are inching closer to a return for team sports.

By the time you read this, it’s possible that both the NBA and the MLS will have deals done with ESPN that will allow the leagues to house players in hotels at Disney World and play games at the Wide World of Sports athletic complex on property. The NHL is inching closer to finalizing plans for a 24 team tournament played in multiple locations. College football conferences are deciding one-by-one when to bring players back to campuses.

Sports Commentator Selects ESPN Wide World of Sports Complex at ...

The NFL…well, the NFL constantly operates in a way that makes you wonder if the owners believe we owe them something. Either the league doesn’t care if players get sick or the owners believe that at least one of them possesses magic powers to cast an impenetrable, sterile bubble around stadiums and practice facilities, because they ain’t changing nothing!

None of these organizations claim their respective plans are perfect. Many of them have used lost revenue as at least as important a factor as health concerns. These plans represent the highest level of acceptable risk each league has arrived at.

Then there is Major League Baseball. The sport that should own the summer is stuck in neutral. No games will start until the Major League Baseball Players Association and the team owners reach an agreement on compensation. Right now, the two sides couldn’t be further apart on how those conversations begin.

Initially, both sides agreed to prorate the players’ salaries. Whatever a player’s annual salary is would be divided by 162. Take that number, multiply it by the number of games that actually get played in 2020, and boom! There’s your paycheck.

The owners reneged on that deal when it became clear there won’t be any fans in the stands in 2020. They now want the players to agree to a revenue split as a way to make up for the money that won’t be coming in. MLBPA executive director Tony Clark says that isn’t good enough.

Both groups have a legitimate gripe. The owners sign these deals based on an assumed ability to create revenue. On the other hand, the terms of the deal are in writing. Both sides agreed and signed. Why should the owners expect to be able to pay players any less than what is in the contract?

You wouldn’t know there is any nuance to this debate if you were to turn on any of several national talk shows or read columns from any of several different websites. The media is deep in the bag for the owners on this issue. So deep, in fact, that I question the sincerity of their arguments.

Take Christopher “Mad Dog” Russo for example. He has been shouting that the players “can go to hell” on both television and radio.

Mad Dog’s point is that the players were aware that MLB owners would want to renegotiate the deal to pay prorated salaries if there were no fans in the stands. This employee of the MLB Network pretends not to know the name of the name of the 2018 AL Cy Young Award winner. He pretends that he doesn’t know this is all a negotiation.

Russo is an employee of SiriusXM, who has a major rights deal with Major League Baseball. He is an employee of the MLB Network. Let me take a stab in the dark at what might be behind this level of passion.

We all have a paycheck to protect. Russo has chosen to protect his with meaningless, performative gibberish.

Now look, Russo isn’t alone. Fox Sports Radio’s Ben Maller called Blake Snell, that aforementioned 2018 Cy Young winner, “the king of all douchebags” for saying the risk of contracting Covid-19 isn’t worth playing for less money than what his contract says he is owed. ESPN’s newest addition to its baseball broadcasting team is Chipper Jones. The hall of fame third baseman was a little softer in his critique of Blake Snell.

Chipper Jones acknowledged that any players worried about their safety or exposing their loved ones have legitimate concerns. Still, he was critical of Snell or any other Major League player bringing up money as a reason not to play baseball right now.

“You know, the 30 million people in America that are out of work right now, they don’t want to hear about millionaire baseball players bitching because they’re only going to get 25 or 30 percent of their salary this year,” Jones told The Athletic’s David O’Brien. “They don’t want to hear that. So, I thought (Snell’s comments) could have been worded a little differently. I haven’t heard anything else out of Snell, so I would imagine he probably got a phone call from Tony Clark and/or (commissioner) Rob Manfred saying, ‘Hey, let’s temper what we say and maybe take a different narrative and make it less about money and more about people and people’s health.'”

Chipper Jones is going straight to the “hey, think of the working man” angle, which isn’t irrelevant, but it is crazy manipulative.

I’m not going to tell you that you aren’t allowed to be annoyed by Snell or any other millionaire complaining about losing money right now. They’re your feelings. Feel them. Just don’t feed me corporate approved nonsense to make the billionaire owners look like they are on the side of the little guy.

How do you get rich in this country? You have the ability to make other people rich. Snell makes enough money for Stuart Sternberg, that the Rays owner saw fit to sign a contract that said he would give Snell $7 million per year.

You can be jealous. Hell, I am! But don’t pretend that a paycheck means ballplayers owe it to the fans or to team owners to constantly compromise.

I am not saying that I don’t believe any media members genuinely feel that way. I am saying that it is awfully convenient that so many of them are using the same language and expressing concern for how Major League Baseball labor negotiations effect the poor, working stiff.

Back in September, I interviewed Jason Whitlock for a piece I wrote about sports media professionals dealing with the social media mob mentality. He had recently come under fire for saying that it is ridiculous that every single NFL analyst looks at the video of US Women’s National Team midfielder Carli Lloyd kicking field goals at Eagles practice and goes on TV to say that she could make an NFL roster. He swore to me that his comments weren’t rooted in misogyny, but in logic.

“They all said the same thing, which I just don’t think is reflective of reality,” Whitlock told me. “One person should’ve expressed some skepticism. Hell, all four should’ve expressed some skepticism.”

Where is the difference of opinion on this issue? Doesn’t it stand to reason that a former player or manager that is now in the media would be on the players’ side here? Shouldn’t that person stand up and say “Hey, why when a player holds out for more money fans will shout ‘if you didn’t like it, you shouldn’t have signed the contract,’ but now those same fans are silent when owners are the ones that aren’t happy with the financial terms of a deal they signed?'”

Baseball fans are crazy devoted to their favorite pastime. Many of them hate when modernity rears its ugly head, especially when we talk about skyrocketing player salaries.

Who Is No.1? Ranking The 30 MLB Teams' Fan Bases | Bleacher Report ...

Speaking as someone that likes baseball fine, but won’t go out of his way to watch it, it sure does seem like the league’s broadcast partners are playing on the hardcore fan base’s distaste for the players and their paychecks. When all of these voices are saying the same thing, the outrage can’t possibly be genuine. I can’t speak for everyone else, but I know it will make me question the sincerity in these voices in the future when they want to make a point about baseball.

BSM Writers

Adam The Bull Is Giving Cleveland Something It’s Never Had Before

“It was only more recently that I was like why do I have to only be a radio guy?”



After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure.  In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.

“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM.  “I left before I knew for sure I had a ‘next project’.”

Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube.  The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.

It all came together very quickly. 

“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”

The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday.  The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.

“I’m very excited,” said Gerstenhaber.  “It’s a definite adjustment for me after 22 years on radio doing television.  For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment.  So far, I’m having a ball.”  

And so far, the reaction to the show has been very positive.

A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels. 

“There’s nothing like that in Cleveland,” said Gerstenhaber.  “And there was certainly nothing like this with a panel.  Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”

The new venture certainly represents a big change in what Bull has been used to in his radio career.  He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.

Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests.  And while there is no cursing on the show at the moment, there could be the potential for that down the road.

Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.

“It’s something we may do in the future,” said Gerstenhaber.  “Not curse just to curse but it gives us the option if we get fired up.  It is allowed because there’s no restrictions there.  The company doesn’t want us to do it at the moment.”  

There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.

For a guy called “The Bull”, that will take some getting used to. 

“Jay is a pro’s pro,” said Gerstenhaber.  “He’s the point guard for this but he’s also part of the conversation.  I’m not used to not being the point guard so I have to adjust to that.  I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”  

Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing.  A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio.  For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.

The desire to adapt, along with a shorter workday, was very enticing to him.

“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber.  “There were things about my job that I was unhappy about.  I was doing a five-hour radio show.  It’s too long. That’s crazy.  Nobody should be doing a five-hour radio show at this point.” 

Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore.  The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.

Kind of like Adam The Bull!

“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber.  “But the game has changed.”

Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms.  The challenge now is to get the more mature audience on board. There are certainly some obstacles there.

I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.

Bull can certainly relate to that.

“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle.  “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device.  It’s such a divide and obviously as the years go by, that group will increase.” 

With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business.  In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month.  But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.

“I have not closed the door to radio,” said Gerstenhaber.  “I still love radio.  I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation.  I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”

The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve.  Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.

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BSM Writers

I Heard A Lot of Boring, Uncreative Sports Radio On Friday

“Sometimes your first idea is your best one. You don’t know that though if you stop thinking after one idea. That is what it feels like happens a lot the day after NFL schedules are released”



Maybe this one is on me for expecting better. Maybe I need to take my own advice and accept that there are times the sports radio audience just wants a little comfort food. Still, this is my column and I am going to complain because I listened to probably six different stations on Friday and all of them were doing the exact same thing.

The NFL schedule was released on Thursday night, so on Friday, regardless of daypart, every show seemingly felt obligated to have the same three conversations.

  1. How many games will the home team win?
  2. What does the number of primetime games we got mean for how much respect we have nationally?
  3. Why do the Lions still get to play on Thanksgiving?

Football is king. I get that. Concrete NFL news is always going to take priority. That is understandable. But where was even an ounce of creativity? Where was the desire to do better – not just better than the competition, but better than the other shows in your own building?

I listened to shows in markets from across the league. The conversations were the same regardless of size or history of success. Everyone that picked in the top 5 in last month’s draft is going to go 10-7. Every team that got less than 5 primetime games feels disrespected. It was all so boring.

Those of us in the industry don’t consume content the way listeners do. We all know that. Perhaps I am harping on something that is only a problem to me because I listen to sports talk radio for a living. If you don’t ever want to put more than the bare minimum of effort into your show, decide that is the reason for my reaction and go click on another article here.

Consider this though, maybe the fact that I listen to so much sports radio means I know how much quality there is in this industry. Maybe it means that I can spot someone talented that is phoning it in.

I want to be clear in my point. There is value in giving your record prediction for the home team. Listeners look at the people on the radio as experts. I will bet some futures bets in a lot of markets were made on Friday based on what the gambler heard coming through their speakers. All I want to get across is there is a way to have that conversation that isn’t taking two segments to go through each week one by one. I heard no less than three stations do that on Friday.

Sometimes your first idea is your best one. You don’t know that though if you stop thinking after one idea. That is what it feels like happens a lot the day after NFL schedules are released. It’s a very familiar rhythm: pick the wins, get a guest on to preview the week 1 opponent, take calls, texts and tweets with the listeners’ predictions.

I didn’t hear anyone ask their listeners to sell them on the over for wins. I didn’t hear anyone give me weeks that you could skip Red Zone because one matchup is just too damn good. I didn’t hear anyone go through the Sunday Night Football schedule and pick out the weeks to schedule dates because the matchup isn’t worth it.

Maybe none of those ideas are winners, and that is fine. They are literally three dumb ideas I pulled out of the air. But they are all ways to review the schedule that could potentially leave a smile on your listener’s face.

Show prep is so important, especially in a group setting. It is your chance to tell your partner, producer, or host that you know you can do better than the idea that has just been thrown out. Quit nodding in agreement and challenge each other! It may mean a little more work for you, but it means more reward for the listeners. And if the listeners know they can rely on you for quality, creative content, that leads to more reward for you.

And lay off the Lions. It’s Thanksgiving. You’re stuck at home. The NFL could give you Lions vs Jaguars and you’d watch.

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BSM Writers

Why You Should Be Making Great TikTok Content

“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”



It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.

TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in. 

Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.

TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan. 

Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!

This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours. 

So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success. 

Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video. 

If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point. 

Other simple tricks

  • Splice small videos together. Don’t shoot one long video. 
  • 90 seconds to 2 minutes is a sweet spot amount of time. 
  • Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video) 
  • Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.  
  • Research trending hashtags, they are far more important than whatever you caption your video. 
  • Use closed captions so that people can follow your video without sound. 

Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well. 

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