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TikTok Finds Success With Long-Form Sports Content

“The NFL credits the TikTok audience with raising $6.6 million for Covid-19 relief during the stream of the league’s Draft-A-Thon event ahead of the 2020 NFL Draft.”

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When you think of TikTok, your mind immediately conjure up images of teenagers dancing or pulling pranks in 10-15 second clips. You most certainly don’t think of long-form, appointment viewing content. The latter is part of the platform’s future plans though, and sports is right at the center of it.

TikTok has already created streaming content in partnership with the NFL and the Jordan Brand. The NFL is intrigued by the viewership numbers and engagement it saw.

“I think [the livestreams] speak in an interesting way to how invested our fans on the platform were to watching the content that we were putting out,” AJ Curry, the NFL’s Senior Manager of Social Content, said in an interview with Eddie Moran of Front Office Sports. “I think it shows that they want to be tuned in, they liked it, and they were truly engaged because you had that many people watching on the one platform.”

According to a study by digital marketing firm Omnicore, 41% of TikTok users are aged between 16 and 24 and 26% between 18 and 24. It makes sense that sports leagues and companies would be looking to utilize the platform to create a younger fanbase.

The NFL credits the TikTok audience with raising $6.6 million for Covid-19 relief during the stream of the league’s Draft-A-Thon event ahead of the 2020 NFL Draft. The Jordan Brand, which produced The Encore, an after-show for ESPN’s Michael Jordan documentary The Last Dance along with TikTok’s editorial team, credits the series for growing the following for the #jumpman by 77,000 and pushing total views over 2.6 billion.

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John Skipper: Media Has Not Treated Adam Silver Like He’s Teflon

“I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

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Dan Le Batard hosted an interesting conversation on his Thursday show examining the performance of NBA commissioner Adam Silver during the press conference in which he announced the suspension of Suns owner Robert Sarver. David Samson and John Skipper joined Le Batard in the discussion.

Samson, former president of Major League Baseball’s Miami Marlins, said of Silver “it’s amazing the level of Teflon he’s had, and I don’t know that it’s deserved in any way.” He added that the NBA commissioner’s performance was “not very well workshopped” when addressing the media.

John Skipper, co-founder of Meadowlark Media, acknowledged that the performance was not strong. He said that it was clear that Adam Silver was frustrated by the limitations his job put on what he could do about someone behaving in a way that he did not think was appropriate for the NBA. He did pushback on the idea that Silver had been immune from criticism.

“I’m not sure that I accept that he’s Teflon-like,” Skipper said. “He’s actually made most of the right decisions and done most of the right things and he’s gotten credit for that. I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

Samson smiled during the answer, which Skipper addressed by acknowledging that Samson knows that Skipper is friends with Adam Silver. The Meadowlark boss called himself an “apologist” for Silver, but added

“I mostly think he’s done a fabulous job. If you want to hold up what commissioner has done most of the right things in the last seven or eight years, he’s not Teflon-coated, but he has a tremendous track record, which I think deserves our support.”

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Chris Long Tells Jim Rome He’s Gambled on Games to Keep Him Interested For His Podcast

“So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested…”

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Placing bets on NFL games adds a whole other layer to the NFL viewing experience, and Super Bowl champion Chris Long understands that.

Long, who is not that far removed from his playing days in the league, was a guest on The Jim Rome Podcast, and said he initially considered gambling on football as something to compete at after retiring.

But now that he’s had some time to better learn the ins and outs of wagering, he’s become wiser and better informed. It’s helped him when talking about gambling on his own podcast, Green Light with Chris Long.

“I want to be responsible and give out good picks,” Long said. “I don’t want to just throw stuff out there because I’m getting paid by a casino. I’m really interested in the artform of gambling if that makes any sense.”

Long added that having that wagering itch definitely keeps him enthralled in watching football all day like a lot of other NFL fans, even those games people generally think won’t be that good competitively ahead of time.

He said it’s definitely helped with his show.

“I’m not even gonna lie, dude, sometimes you get burned out by football, right? I played it for a long time, now I’m covering it. So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested and I can do my job more effectively because I’m gonna be glued to the TV. So like in a weird way it’s held me a little bit more accountable when it comes to staying on my game.”

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Shams Charania Signs New Contracts to Remain with Stadium and The Athletic

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

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After speculation over his future, NBA insider Shams Charania is not going somewhere new.

Andrew Marchand of the New York Post reported Wednesday night that Charania has signed new contracts to remain at Stadium/Bally Sports and The Athletic.

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Shams has been an integral piece in the growth and evolution of Stadium, elevating our content across both digital media and television experiences,” said Stadium CEO Jason Coyle. “He is one of the finest professionals and people in our industry, and we are truly excited to continue building upon our longstanding and trusted relationship.”

Charania, 28, is an integral part of Stadium/Bally Sports NBA coverage. He makes regular appearances on the Sinclair-owned networks on shows like Inside the Association and The Rally.

Shams has not yet addressed the news on his Twitter account, which has 1.8 million followers.

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