Sam Savage was the first guest on the Season 5 debut of The Barrett Sports Media Podcast. The investor behind the expansion of Clay Travis’s Outkick the Coverage brand talked to BSM President Jason Barrett about the brand’s expansion, his future goals, and being aligned with some of sports media’s highest profile personalities. Barrett introduced Savage by pointing out that when people think of Outkick, they think of Travis and recent sign-on Jason Whitlock.
“I think that’s a reasonable response, and that’s kind of what I have been going for my whole career,” the founder of Savage Media Partners and former 24/7 Sports CFO answered.
Savage said his investment in Outkick is about timing. He believes this is an ideal time to build so Outkick will be in a groove by the time the economy bounces back. He didn’t express any hesitation in investing in a media brand during a pandemic, adding that it’s the service economy that will really face a major overhaul in the aftermath of Covid-19.
The goal for Outkick moving forward is to become what Savage calls “a platform for fearless communicators.” It’s why he and Travis were so interested in bringing Jason Whitlock on board. He also claimed that expansion plans don’t stop with Whitlock, as Outkick plans to hire at least one more well-known talent before the year is thru. The company will also launch a podcast network and sees it being a bigger part of its future.
As for why Whitlock was interested in joining and giving up a prime spot on FOX Sports 1 to do so, Savage took a little credit which he says was earned from a conversation he had with Jason.
“He was getting offers and had a lot of people after him,” Savage says. “He told me this, so it will sound a little self-gratifying, but he said ‘Sam, I am really buying into you and your vision for what this business can be.’ I’m sure there were a lot of factors that came into play. I know him and Clay have a great relationship and I know he wanted a platform where he could say whatever he wanted to say and not be constrained by political factors or business constraints, and so this provided that for him.”
Savage also lent some insight on the future of advertising on the Outkick brand. He said the site will be very selective on who they partner with which will decrease the likelihood of clients being quick to pull their money out when strong opinions are offered on sensitive issues. He also calls the growth of sports betting the “icing on the cake” for advertising on the site.
Being connected to two most recognizable talents with major TV and radio profiles will help bring new eyeballs and ears to Outkick’s content, but Savage doesn’t think traditional media will be the biggest driver for growth.
“I think there is a misnomer in media that you’ve gotta have these huge, loud megaphones in order to drive audience, and don’t get me wrong. That helps. That’s a great distribution asset, but really, especially on the digital side, it boils down to the technology.”
The entire episode clocks in at just under 40 minutes and is very much worth your time. In addition to being able to find The Barrett Sports Media podcast on this site, you can also subscribe on iTunes, Google Play, Stitcher, and Spotify.
Media Reacts To Nick Saban’s Comments On Texas A&M, Jackson State
“Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.”
Nick Saban had some choice words about recruiting in the NIL era on Wednesday night. The Alabama head coach didn’t just voice frustrations with the process. He called out three schools specifically for using Name, Image and Likeness payments to create an advantage for themselves in recruiting.
He said that Texas A&M, which signed the top-ranked recruiting class in 2022 according to a number of outlets “bought every player on their team.”
He said that Jackson State gave a player $1 million to come to the school. “It was in the paper,” he said. “They bragged about it! Nobody did anything about it.”
It is likely that he was talking about defensive back Travis Hunter, widely regarded as one of the five best players in the class of 2022. It should be noted that Jackson State Coach Deion Sanders has been adamant that Hunter did not receive a dime from the school or anyone else.
The comments created plenty of content on sports radio on Thursday.
Jimbo Fischer, the head coach of Texas A&M took the story to a new level with a press conference of his own in which he cryptically encouraged people to “dig into” Saban’s career history.
The commentary in the sports media came in all kinds of forms. Plenty took to Twitter to express an opinion.
Others used the feud to create comedy.
Finally, others did actual reporting. they made phone calls to get context and further the story.
The coaches may be relatively quiet in public for a while. That doesn’t mean the stories and reactions are going away. Saban’s comments and the ensuing rebuttals will be used to fuel content on sports television and radio through the offseason and likely beyond.
Bleav Announces Partnership With SiriusXM
“The Bleav podcasts come with some serious star power. Each show features a former player paired with a host to discuss the latest news about their team. In adding Bleav, SiriusXM adds the likes of Eric Davis, Lorenzo Neal, Adam “Pac Man” Jones and others to its roster.”
A new partnership will see content from the Bleav Podcast Network come under the SiriusXM umbrella. All 32 of the network’s NFL team-specific podcasts will now be available on the SXM app. The satellite radio company will also have the ability to air Bleav content on its sports channels.
“SiriusXM is a leader in content. We’re very happy to be a part of their programming and continue to amplify the voice of our talent,” Bleav CEO Bron Heussenstamm said in a press release. “SiriusXM listeners will be able to regularly hear from athletes that played for their team, bringing fans insight and access that only a player can.”
The Bleav podcasts come with some serious star power. Each show features a former player paired with a host to discuss the latest news about their team. In adding Bleav, SiriusXM adds the likes of Eric Davis, Lorenzo Neal, Adam “Pac Man” Jones and others to its roster.
The deal will also lead to more content in the future. The companies expect to add to the Bleav content available on the SXM App, including shows focused on other professional and college sports.
“Bleav’s team-focused programming, hosted by many former stars from the league, give fans a unique and experienced perspective into their favorite players and franchises,” said Steve Cohen, SiriusXM’s SVP of Sports Programming and Podcasts. “Bleav’s network of shows deliver valuable insight for fans of every NFL team. They are a great addition to the selection of sports podcasts available on the SXM App and we look forward to adding other shows, focused on other sports, from the Bleav network to SiriusXM in the future.”
Dave Portnoy Offers Pat Beverley ‘Blank Check’ To Join Barstool
“Just say how many zeros and guarantee us once a week, you are hired.”
Minnesota Timberwolves player Pat Beverley turned heads with his comments about Phoenix Suns guard Chris Paul after the Suns were eliminated from the NBA Playoffs.
Beverley told Mike Greenberg and Stephen A. Smith on Monday that he thinks Paul is a “traffic cone,” due to his poor defense and that on nights he knows he’s playing Paul he’ll have a nice steak dinner and wine the night before. He said he’s in bed by 8 p.m. and doesn’t want to hear from his mom or girlfriend if he’s playing Steph Curry and the Golden State Warriors.
Pat’s comments got the attention of Barstool Sports president Dave Portnoy. Portnoy said Monday he liked Beverley so much that he would hire him to do a podcast for Barstool.
“If Pat Beverley is a Barstool fan and he’s watching this, he has a blank check. You name your price for a podcast, and we will hire you — no questions asked,” Portnoy said. “Just say how many zeros and guarantee us once a week, you are hired.”
Portnoy made the push to sign Beverley to a podcast deal as the company seeks to scale back the number of podcasts it produces. Barstool CEO Erika Nardini announced the decision to cut shows last week.
No word if Beverley has responded to Portnoy’s offer.