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If Black Lives Matter, Dave Portnoy Must Be Cancelled

“In a defining time for racism in America, Barstool Sports — and partners such as NASCAR and Penn National — risk permanent brand damage if they don’t separate immediately from the site’s hatemongering founder, Dave Portnoy.”

Jay Mariotti

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To describe Dave Portnoy as despicable only skims the word choices. He’s a hatemonger and a sicko, no other way to put it, and after taking five showers in stooping to write about him, I am tempted to hire a killer shark to devour his every body part, including a penis if he has one, recalling his career-propelling stunt of posting naked photos of Tom Brady’s then-2-year-old son.

He has used the N-word liberally, approved of blackface costumes and said Colin Kaepernick bears a strong resemblance to Osama bin Laden, referring to the quarterback-turned-activist as “an ISIS guy … Throw a head wrap on this guy, he’s a terrorist.’’ These glimpses of sub-humanity were from 2016 videos that have resurfaced, one in which he belts out Ja Rule’s “Livin’ It Up’’ thusly: “To all my n——-s I’ve been living it up.’’ This is the nutbag who referred to ESPN’s Sam Ponder as “a f—— slut’’ and urged her to “sex it up and be slutty.’’ You wonder what this creep does and says on an hourly basis, an experience from which I’m saved as someone who ignores his digital operation, Barstool Sports.

As always, Portnoy excuses his racism as comedy and satire, a copout Charles Manson could have tapped, I suppose. Like other megalomaniacs, he is too far gone for help. But what disturbs me is how media companies and sports leagues have embraced his brand of fungal disease without regard for the stench they’re inheriting. Peter Chernin, a film producer and former Fox TV executive, enabled Portnoy by buying majority control of Barstool in 2016. ESPN, in another hazy stab during the John Skipper era, tried a late-night show called “Barstool Van Talk’’ that lasted one episode following a Bristol revolt. Inevitably, a gambling company chased the same crude-dude demographic, with Penn National Gaming Inc. spending $163 million in January for a 36 percent stake.

DiBenedetto Finishes 21st at Las Vegas Sunday Night

Then there’s hypocritical NASCAR, which spent millions last year on a Barstool marketing partnership and only bought itself a perception crisis at the worst possible time. The circuit took a historic step in separating from its racist past in the recent drivers’ march that supported black racer Bubba Wallace, yet the relationship with Portnoyism continues, somehow, which is akin to tying a noose in Wallace’s garage. Here was NASCAR’s statement after the death of George Floyd: “While our sport has made progress over the years, there remains much work to be done and we fully embrace our responsibility to help bridge the racial divide that continues to exist in our country. We must do better, and our commitment to promoting equality and inclusion continues and will never waver.’’

Except when keeping a business pact with a racist.

There is no more obvious conclusion, along with water being wet and the sun being warm, than this: Portnoy should be immediately removed from the company he founded before Barstool is tagged permanently as a racist shop. And while I sense he’ll need to be strapped to a gurney and sedated while hauled away by 10 men in white suits, perhaps a company coup finally was set in motion Thursday against the man-child who claims he’s “uncancellable.’’ A Barstool host who calls himself PFT Commenter, from a show called “Pardon My Take,’’ ripped Portnoy for not considering the company’s minority employees when he refused to apologize this week  — “I’m not gonna bend the knee,’’ he said — for his past comments.

“When I saw that clip of ignorant and racist comments from the 2016 Colin Kaepernick rundown, I, like a lot of my colleagues, was mad and embarrassed,’’ wrote the PFT character about the videos, which included shameful behavior from Barstool hosts Dan Katz and Kevin Clancy. “To put it bluntly, it’s especially f——- -up that our black coworkers have been unfairly put in the position of choosing to either a) accept racist remarks, or b) publicly fighting with their boss.’’

This followed a podcast by some of those minority employees — led by former NFL lineman Willie Colon, host of Barstool’s 2Biggs podcast — who lashed out at Portnoy. They titled the podcast N.I.G.G.E.R., short for “Now It’s Gonna Get Extremely Real.’’ Said Colon: “I said to Dave, for the people who work here and work for you, we’re kind of offended by it, so when you throw your middle fingers up at the cancel culture, you’re really throwing your middle fingers up at us. And he was like, `I hear you, but I have a bigger following than you, I write your checks, and the people who support me and Barstool help me write your checks, so f—— eat a dick.’ ‘’

https://twitter.com/2BiggsPod/status/1278460574440009728?s=20

For a nanosecond, I thought they might be duping us in a scam for more Barstool attention. But I don’t think so. Publicly, company executive Erika Nardini refuses to condemn Portnoy, her bread and butter, tweeting this week, “Change doesn’t come from cancellation, and it will never come from everyone having f—— consensus all the time. It comes from difficult times and strong people who see new opportunities and take risks.’’ But privately, if she’s smart, she will feel the tempest in her house and find a bulldozer to remove the toxic waste. When the subject is race, amid this country’s most heated year of racial tension in decades, no one is play-acting. This is all very real and all very dangerous.

“I don’t know exactly how to fix this short of making Willie Dave’s boss,’’ wrote the PFT guy, “but I do know that what’s happened over the last four days is not going to work in the long term.’’

NASCAR isn’t commenting. Nor is Penn National — my two email inquiries went unanswered. So, their silence will be interpreted as a tacit acceptance of All Things Portnoy, which means those companies aren’t as committed to stamping out racism as they claim, such as Penn National’s stated vow to “stand united against hate, racism, violence and intolerance of any sort and salute all the peaceful warriors and protesters on the front lines of social injustice making their voice heard.’’ Where the company erred was allowing Portnoy to have all editorial control over content, thus nullifying supposed “guardrails’’ prohibiting “language that encourages underage gambling, illegal bets, or comments that might be deemed as harassment or discrimination of women or minorities, for example.”

They sold out to a madman, a compromise that should be known by people of all races when they visit Penn National’s 41 gaming and racing properties in 19 states and live betting properties in six states — Barstool Sports book app included. One reason for the sellout: Portnoy has had such a hypnotic hold on his “Stoolies’’ sheep — even as a pandemic day trader — that Penn National stock jumped 15 percent after he dropped the name on CNBC’s “Mad Money’’ last month. Never mind the workforce that Penn National could have salvaged without the Barstool investment; after furloughing 26,000 employees in April, the company filed notice it will lay off 233 people next month at its corporate offices. The executives sure love that stock bump … but for how much longer?

Penn National Gaming on Twitter: "Today we rang the bell. #NASDAQ… "

Who does Portnoy think he is, Warren Buffett?

“I’m better than he is. That’s a fact,’’ he said, even after being banned from E*Trade for a curious June 10 transaction.

I wonder what those aforementioned “peaceful warriors’’ would do to Portnoy if he stepped into a Black Lives Matter protest. By comparison, the killer shark might look tame. When activist/commentator Jemele Hill drew attention to his past videos, he mocked “cancel culture’’ and tried to justify his incendiary words by blaming societal shifts. “I’ve been doing this for two decades. I’ve made fun of every group of people, every race, every creed, every culture — you name it, we’ve made jokes about it,” he said in a video. “So if the No Fun Club, if the cancel culture wants to go back blog by blog, video by video, day by day, week by week, month by month, year by year, decade by decade and comb through everything we’ve ever f—in’ said and done, yeah, you’re gonna find a few jokes that missed the mark, that things if they are said today, you’d be like, `How’d they f—in’ say this? What are they, idiots?’ But times change, sensitivities change, cultures change. When you’ve been doing it as long as we have, things f—in’ change!”

That much is true. Societies do evolve for the better, the wiser and the fairer, leaving behind the cavemen. I just wonder, in a 2020 media context, why anyone interested in sports, regardless of demographic, would listen to this trash and not opt for a cooler, more enlightened host such as Jalen Rose or Colin Cowherd. Or even Pat McAfee, who has Barstool tendencies but was wise to cut the cord for more mainstream media pursuits.

Barstool Sports Founder Takes Over "Call Her Daddy" Instagram Amid ...

Portnoy tends to retaliate via targeted harassment, meaning my social media sites might be bombarded by the same cretin followers who pelt other critics. But maybe not. If Stoolies must decide between Barstool and Portnoy in a coup situation, I think Van Halen wins. David Lee Roth always can be replaced by a tamer Sammy Hagar.

Besides, I am not the story. The story is why companies in position to cancel Portnoy prefer to keep feeding the monster. “Whenever you try to cancel us, and do these movements that pop up once every couple years, it only makes us stronger,” he said. “Normal people only want an escape for a couple f—king seconds from this f—ked-up world, and that’s all we’re trying to do. And it just makes them like us more. … Keep trying to cancel us. We’ll just keep growing stronger. And when you’re miserable and dead and f—king off doing your own thing, in the next decade, we’ll still be here, doing us, and you’ll still be losing sleep about it. That’s just how it goes. You see this mug? Ain’t going anywhere.”

The killer shark is thinking otherwise. So is Willie Colon.

BSM Writers

Marty Smith Loves The ‘Pinch Me’ Moments

“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”

Demetri Ravanos

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I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.

I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.

As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.

“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”

There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.

Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.

As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.

“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”

We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.

Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.

“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”

Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.

That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.

For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.

I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.

I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?

He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.

“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”

Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.

If Marty Smith doesn’t seem authentic to you, maybe it is because his version of “Southern” isn’t one you’re familiar with. Maybe it is a version of “Southern” that only exists in one dude on the entire planet.

Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.

“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”

The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.

You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.

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BSM Writers

Another World Cup Run Ends And There’s Still No Soccer Fever In The USA

“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”

Brian Noe

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Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.

An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.

Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.

Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?

There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.

*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.

It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.

*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.

And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over

The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.

During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.

We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”

Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.

Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.

Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.

Have I died and gone to heaven?

How much?

It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.

Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.

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BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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