ESPN’s unique decision to air an Eagles concert Sunday night can be considered a success in terms of ratings. For three hours, ESPN offered a special featuring highlights from a 2018 Eagles concert and 775,000 viewers tuned in to watch.
It was their most watched Sunday night programming since Long Gone Summer premiered June 14 with 1.06 million viewers on ESPN and ESPN 2. But the 30 for 30 documentary depicting the 1998 home run chase averaged 775,000 viewers on ESPN only, equaling the number garnered by the Eagles.
The 2018 Eagles concert crushed ESPN’s previous two weeks of Sunday night programming, including an episode of Backstory: The Decision featuring LeBron James which averaged just 186,000 viewers. One week earlier, the ESPY Awards received an audience of 482,000 on ESPN and ESPN2.
EVP of Programming Burke Magnus recently told the Sports Business Journal that similar concert films could be sought by ESPN in the future. But the network would likely prefer to see their schedule packed with live sporting events as the NBA and MLB attempt to return later this month.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Kay Adams: Pat McAfee Has Built ‘The Dream’
“it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”
Many in sports media respect what former NFL punter Pat McAfee has accomplished in his media endeavors. You can add FanDuel TV host Kay Adams to that list.
“I’m just blown away by the success and by the leverage he has,” Adams said on the My Other Passion podcast. “It is uncanny, it is aspirational, and it is self-made, so it is a beautiful thing. I — of course — watch what he does. I don’t want to be just like him but I do think he is so disruptive.
“He has such a chip on his shoulder. It drives him but I almost wish I could see it relieved a little bit. He’s thriving, he’s happy, and I think the thing that sticks out to me about him is that he’s truly grateful. Truly is grateful for everything he has, his opportunities. He’s worked his ass off for it.”
Adams pointed to McAfee’s recent spat with the NFL over use of the league’s logos as an indicator of not only his success but his influence in the sports landscape.
“He is true to himself but he mostly leads with gratitude, which I think is the epitome of success. But he’s out there show you what can be done. He’s the first, but will he be the last to have that sort of platform? That sort of swing? What he does with the NFL the other week, I’m paying attention to that.
“Because I want to see: is the NFL going to bend the knee to Pat McAfee? Does the NFL care what he says? But it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”
The NFL did eventually “bend the knee” and reversed course on limiting McAfee’s use of league trademarks.
John Skipper: Bob Iger’s Return Won’t Effect ESPN
“If you’re going to win the streaming wars, you’re going to have to have sports.”
There have been many questions about what Bob Iger’s return to Disney will mean for ESPN, but former ESPN President John Skipper believes it won’t change much.
Skipper pointed to Iger’s relationships with powerbrokers in the sports world as a positive, and also believes that the “streaming wars” will be won by those who hold the rights to live sports.
“As a moat, to get the pay-TV fees and to get people to pay more money to subscribe,” Skipper pointed to Sportico as the reason for ESPN to still have an agreement with the NBA for linear TV. He later added “If you’re going to win the streaming wars, you’re going to have to have sports.”
Skipper also said the network used to invest in constant studio programming but said that’s no longer a necessity.
“We did that type of programming because the economics were different at the time,” Skipper said.
Warner Bros. Discovery Sports President Departs
“His enthusiasm and light-hearted demeanor are among his most endearing qualities, and they will be missed.”
Lenny Daniels is leaving Warner Bros. Discovery after 27 years with the company.
Daniels is the President of the company’s sports division in the United States, overseeing the contracts and strategic vision for the organization.
In a memo sent to staff obtained by Sports Business Journal, CEO Luis Silberwasser said “While this change will take place right away, Lenny has agreed to work with me to ensure a smooth transition.” He also added “I have enjoyed working with Lenny during these past few months and I respect his decision. Lenny has never been one to place a spotlight on himself; he’s always been quick to shine it on those around him. His enthusiasm and light-hearted demeanor are among his most endearing qualities, and they will be missed.”
The departure by Daniels coincides with a round of layoffs by the company and also the beginning of long-term agreements with the NHL and MLB. The network is also about to embark on negotiations with the NBA for its next media rights deal, with Warner Bros. Discovery CEO and President David Zaslav recently saying “we don’t have to have the NBA“.