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Why Black Athletes Don’t Trust The Owners

Baseball’s latest debacle — an idea that two teams would stage a symbolic walkout, then return to play a game — is an ill-timed indictment of sports leagues and their cluelessness in fighting racial inequality.

Jay Mariotti

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We have two killer diseases in this country, one invisible and the other as blatant as seven gunshots fired toward a Black man’s back. If COVID-19 is insidious, police brutality is the naked terror. Imagine life as an African-American basketball player right now, locked down in a science globe by a league and two broadcast networks, watching the savagery in Wisconsin and figuring America is the same slave nation that oppressed their parents, grandparents and ancestors.

They are being paid, yes. But they do not trust The Man, so to speak. They wonder why Adam Silver, the commissioner who convinced them to resume this disjointed season, hasn’t been in the NBA Bubble and why the league’s interest in amplifying social justice initiatives has waned during the playoffs. And they don’t trust the owners, nearly all white men, even if sports has made many of the players wealthy and renowned. They want these billionaires to use their tentacles to influence politicians, regardless of party or persuasion, and stop the bloody massacre of Black people by white cops.

That message was just beginning to resonate Thursday throughout a $200-billion industry, allowing sports to avoid a devastating domino-effect stoppage, if only until the next shooting. But there to muck it up, as usual, were the socially ignorant klutzes of Major League Baseball, creating even more distrust a day after the NBA season was nearly shuttered by LeBron James, Kawhi Leonard and other players feeling helpless in fighting racial inequality from their Disney World confinement. The MLB lords have been stuck in self-sabotage for decades, undermining their sport with endless scandals, a sluggish on-field product and an existential disconnect with younger people. Their failures are as commonplace as another 450-foot pummeling of a juiced ball.

Still, it’s beyond comprehension that this old-fart operation, long mired in a racial crisis with its scarcity of Black players and executives, not only would delay a unified response to the shooting of Jacob Blake but also turn a New York ceremony into a finger-pointing farce.

Mets' Brodie Van Wagenen apologizes to Rob Manfred for leaked video

Jackie Robinson shattered racial barriers in Brooklyn, a few miles from what is now Citi Field. He would have been ashamed to see the dysfunction in the hours preceding what should have been a simple edict: postponing the Mets-Miami Marlins game, following the lead of all other major-league games on the day’s schedule. I don’t trust the entirety of MLB leadership, so I’m still not sure who’s telling the truth and who might be in cover-up or throw-under-bus mode. But knowing the raw ineptitude of commissioner Rob Manfred, I’m not ready to assume Mets general manager Brodie Van Wagenen was mistaken when he accused Manfred of asking Mets and Marlins players to do the unthinkable: Walk off the field as a tribute to Blake, then return an hour later to … PLAY A BALLGAME?

The idea did come from someone’s convoluted mind. Would Manfred be so crass to prioritize scheduling issues, an ongoing quagmire in baseball’s nightmarish pandemic season, over the Black Lives Matter movement? It would be a fireable offense, another death knell for the sport, yet that is exactly what Van Wagenen suggested in the latest leaked video to burn a sports figure. Talking with two Mets colleagues in late afternoon as the fate of the game was being decided, Van Wagenen ripped Manfred as a leader who “doesn’t get it’’ while failing to understand that Mets players had zero interest in playing. What the loose-lipped GM didn’t know is what everyone should know in the 21st century: His conversation, which referenced an earlier meeting with Mets chief operating officer Jeff Wilpon, was being streamed on MLB.com. Minutes later, the video was posted on the team site, where it was discovered by a 20-year-old New Yorker who naturally shipped the clip into the breaking news viralsphere.

Said Van Wagenen to the others: “Baseball’s trying to come up with a solution, saying, `Oh, you know what would be super powerful’ — the three of us here, this can’t leave this room — `you know it’d be really great if you just have them all take the field and then they leave the field and then they come back and play at 8:10. And I was like, ‘What?’ I told Jeff … these guys aren’t playing. They’re not playing. But that’s Rob’s instinct.

“At a leadership level, he doesn’t get it. He just doesn’t get it.’’

He’s right. Manfred doesn’t get it, period, about anything. But that isn’t the point here. Three white men named Brodie, Rob and Jeff were making America Look Stupid Again. Had they already forgotten the powerful words of the previous night from Mets outfielder Dominic Smith? Weeping and choking up during an interview, Smith carved himself a place in history by saying this of the Blake shooting and racism in America: “The most difficult part is to see that people still don’t care. For this to continually happen, it just shows the hate in people’s hearts. That just sucks, you know. Being a black man in America is not easy.’’ All you need to know about the Mets is that the goofish Alex Rodriguez, part of a group angling to buy the team, would be a marked boardroom improvement over Fred Wilpon and his son. So, of course, they botched the Smith moment.

What followed was pure tragicomedy. Van Wagenen, an ill-advised hire with no management experience after a career as a sports agent, released a statement, saying he had the story wrong. It was Jeff Wilpon’s idea, he said — the most overt case of ratting out a boss in recent sports memory.

Mets GM Brodie Van Wagenen apologizes after video surfaces accusing Rob  Manfred of suggesting one-hour walkout - CBSSports.com

“Jeff Wilpon called Commissioner Manfred this afternoon to notify him that our players voted not to play,” he said. “They discussed the challenges of rescheduling the game. Jeff proposed an idea of playing the game an hour later. I misunderstood that this was the Commissioner’s idea. In actuality, this was Jeff’s suggestion. The players had already made their decision so I felt the suggestion was not helpful. My frustration with the Commissioner was wrong and unfounded. I apologize to the Commissioner for my disrespectful comments and poor judgement in inaccurately describing the contents of his private conversation with Jeff Wilpon.”

Later, in case everyone didn’t hear him the first time, Van Wagenen reiterated his apology during a conference call. “I have put myself and this organization into this conversation in a way that takes away from the real point,’’ he said. “I’m disappointed in myself.”

Or, was he was dutifully covering Manfred’s ass, with Wilpon’s approval, so the commissioner could avoid epic humiliation and nationwide calls to replace him with whatever fool wants the gig?

If Wilpon did hatch the plan, as he claimed, just be happy the Mets are on the sales block, assuming anyone really wants them. “To clear up any misunderstandings, it was my suggestion to potentially look into playing the game later because of scheduling issues,” Wilpon said. “Brody’s misunderstanding of a private conversation was and is inexcusable.’’

Somewhere on a Florida campus, LeBron was cringing. He had come close to taking down a league — and perhaps all of North American sports, by extension — when he walked out of a volatile players’ meeting after both Los Angeles teams, James’ Lakers and the Clippers, had voted to end the NBA postseason and go home. Now, here was living proof that executives and commissioners are clueless about social injustice. The players who questioned James in the ballroom might have said he was being selfish, that he could afford financially to pop the Bubble when they needed the paychecks. But if LeBron was thinking about himself, it was his legacy as an activist, which currently takes precedence over a fourth championship. After a night of sleep and a cooling of heads, the NBA playoffs carry on. But the games have lost their momentum, after a fun ride of basketball story lines, and any chatter about title contenders has been replaced by when the players next threaten to ditch the Bubble.

“You forget that being in the bubble is hard,’’ said Clippers coach Doc Rivers, who thought the season was over when his team initially voted no. “I don’t think it’s coincidence that everyone in this bubble seems to be a little more emotional. I’m not kidding, it’s true. I think part of the effect of being, like, jammed together every day, it has had that effect on everyone.”     Besides, James is busy fighting the White House. “NBA players are very fortunate that they have the financial position where they’re able to take a night off from work without having to have the consequences,’’ said Jared Kushner, President Trump’s senior adviser and son-in-law, as the league was postponing two days of games.

Jared Kushner intends to reach out to LeBron James about NBA boycott

After James fired back a tweet — “Change doesn’t happen with just talk!! It happens with action and needs to happen NOW! — Kushner offered to make peace. “Look, if LeBron James reached out to the White House or we could reach out to him, we’re happy to talk with him and say, `Look, let’s both agree on what we want to accomplish, and let’s come up with a common pathway to get there,’ ‘’ he said.

Trump was too busy ignoring the coronavirus during his re-nomination speech to react specifically to James, which surely bugs LeBron. “I don’t know much about the NBA protest,” Trump said. “I know their ratings have been very bad because I think people are a little tired of the NBA. They’ve become like a political organization, and that’s not a good thing.”

At least NBA players have an ally in Silver, though a message was sent through ESPN reporter Marc Spears that the commissioner needs to get “a helicopter’’ and invest more Bubble time with them. It could be worse: Their leader could be Manfred. That such a debacle could happen in such a sensitive time in history is another indictment of a man who shouldn’t have his job. Manfred can’t even control the buffoonery of a team across the East River from his midtown Manhattan office, much less guide baseball through an absurdist pandemic season interrupted by virus outbreaks and game shutdowns. He, too, issued a statement: “Over the past two days, players on a number of Clubs have decided not to play games. I have said both publicly and privately that I respect the decisions and support the need to address social injustice. I have not attempted in any way to prevent players from expressing themselves by not playing, nor have I suggested any alternative form of protest to any Club personnel or any player. Any suggestion to the contrary is wrong.”

Do you see a denial in there about Manfred asking the Mets and Marlins to play an hour after a symbolic walkout? Me, neither.

Only the NHL, which finally postponed games after criticism for not doing so the previous night, has had a weaker response to Jacob Blake than MLB. The Mets and Marlins did share a tender moment, standing for a moment of silence and placing a Black Lives Matter t-shirt on home plate before leaving the park — without a ballgame. Smith led the Mets onto the field, his tears having inspired the sports world. “It’s still overwhelming at this moment, just to see how moved my peers are — my teammates, my brothers, the front office, the coaching staff, everybody who talks to me on a daily basis,’’ he said. “Just to see how moved they were, it made me feel really good inside. It made me feel like we are on the right path of change.’’

Looking Back On Inaugural Jackie Robinson Day At Shea | Metsmerized Online

The silence lasted 42 seconds. It came on the eve of Jackie Robinson Day, when every major-leaguer wears No. 42, even if a pandemic shifted the date from its usual April 15. The players and their tribute, it seemed, had saved the commissioner and Mets management from themselves.

But the reprieve was only temporary, as always. “It needs to be an ongoing thing,’’ Miami’s Lewis Brinson said of the Robinson tribute. “It can’t just be one day out of the baseball year that we bring light to everything.’’

“I think he would be amazed at the lack of progress in his eyes,” said Milwaukee’s Lorenzo Cain. “The fact we’re talking about this in 2020, I don’t see the progress in that. It’s almost like we’re going backwards.”

If this is a time machine, it might take us to the point of no return.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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