Connect with us
BSM Summit
blank

BSM Writers

Know Your Own Strength And Lean Into It

“We run the risk of compromising credibility if we pivot too much from the core character traits which attracted our audience to us to begin with.”

Stan Norfleet

Published

on

blank

In team sports, namely the NFL, we routinely hear the moniker, “It’s a copycat league!” In many ways sports media embodies this philosophy. However, I’m not so sure that’s always a good thing, as it pertains to the welfare of our audience or our individual professional ambitions.

Do we as sports media programmers and talent put enough value and emphasis on “originality” and staying “true to self?” Is there adequate enough reward for tasteful on-air authenticity today? Are we simply continuing to replicate a formula that has been effective in years past, yet may or may not translate to future success? The sports fan has evolved, but to what degree should we?

blank

Doug Gottlieb, who regularly fills-in on The Herd for Colin Cowherd, recently made an analogy which really resonated with me. Doug was in the midst of his analysis regarding these NBA Playoffs, when he made a point regarding the Milwaukee Bucks, Houston Rockets, and the Los Angeles Lakers.

“They’re all successful mainly because they play to their strengths,” Doug said. He continued, “at some point trying to prove the scouting report wrong is amateur behavior. Professionals play to their strengths!” 

Gottlieb went on to contrast his broadcasting style versus Colin’s. Admittedly, Doug is not as consistently smooth with opening monologues or using business and life metaphors as Cowherd. Conversely, Doug sees himself as one of the best interviewers in our business. His point, both he and Colin have ascended professionally by catering to their strengths, and structuring their content to feature those individual abilities as opposed to mimicking someone else’s (insert your preferred sports commentator here) on-air presentation.

I am in agreement with Doug here, for a few reasons. First, we must acknowledge that the sports fan can sense and generally be turned off by perceived disingenuous commentary. An on-air bit only goes so far, right? Secondly, the consumer expects us to maintain a healthy level of consistency within our unique tone and messaging. We run the risk of compromising credibility if we pivot too much from the core character traits which attracted our audience to us to begin with. Lastly, I believe a healthy dose of on-air authenticity to be paramount for our own psychological well-being. Even the best actors and actresses in the world routinely break between roles. 

I’ve been fortunate to have been in this business long enough at this point to understand my strengths as a talent, which I believe to be energy, astuteness, and relatability for starters. Although there is still much to learn, I’ve grown to appreciate what I am, as well as what I am not. Sure, I study aspects of other pundits, however, I have an obligation to perform within the scope of my personal brand, as well as the station or network’s vision.

It takes a considerable amount of tact and guts to remain loyal to our individual strong suits as sports media talents a lot of times. The pressure to try and appease all parties involved can be absolutely maddening! It is precisely these conditions which provoke some personalities to turn completely “homer” or to side exclusively with popular opinion. Some compromise themselves entirely, in hopes of garnering enough favor to leverage becoming the next (insert your preferred sports commentator here). 

Don’t get me wrong, obviously there are times where the climate and conditions mandate we pivot regarding our approach. That said, I will always believe our best work shines through when we are given the latitude to be authentically ourselves. 

KEEP CALM AND KEEP IT REAL! Poster | robot_online | Keep Calm-o-Matic

I absolutely love what we do! There’s no other feeling like it! I will always maintain the utmost respect for the spiritual connection between host and audience. To that point, we all know the sports fan today is infinitely smarter and less patient than ever before, while possessing a keen sense for garbage content. They simply expect more! They expect the real us. Let us continue providing just that. From a position on strength of course.  

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

Published

on

blank

Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading

BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

Published

on

blank

On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.