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White Privilege? Stephen A. Smith Owes Steve Nash A Direct Apology

Stephen A. Smith erroneously said Blacks don’t receive NBA head-coaching jobs without previous experience, as Steve Nash did, then doubled down as executives from left-leaning ESPN sat still in a racially torn America.

Jay Mariotti

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There are times, admittedly, when I feel sorry for ESPN as it slogs into a muddled future, rationalizes its plight with faux self-importance and leans so far left politically that no chiropractor can fix its crooked spine. Maybe Nielsen’s expanded metrics system, measuring “out of home’’ viewership for the first time, will be a ratings game-changer for live events and studio shows. But this is not a time for sympathy or hope.

Today, I am disgusted with the place.

Never has it entered my brainstream to make this type of remark: “The only reason (a team) hired (a coach) is because he’s Black.’’ During my eight years as a panelist on ESPN’s “Around The Horn,’’ such a flagrantly racist comment never would have made it to air. The producers would have halted the taping. I’d have been sent home and told never to return. And, of course, I would have deserved the entirety of professional punishment and accompanying public shame.

But the people who run the company and control the editorial product — Bob Iger, Jimmy Pitaro, Norby Williamson — are drowning these days in hypocrisy disguised as social awareness. They want equality, right? Then they should embrace equality for all races instead of allowing a Black network personality, the ubiquitous Stephen A. Smith, to say Steve Nash was hired to coach the Brooklyn Nets only because he is White.

“Ladies and gentlemen, there’s no way around this. This is white privilege. This does not happen for a Black man,’’ Smith said on “First Take,’’ his weekday TV program. “No experience whatsoever? On any level as a coach? And you get the Brooklyn Nets job?”

Ladies and gentlemen, there’s no way around this. This is convenient bigotry, race-baiting and truth-twisting of the worst kind. At a time when broadcast networks allow Black commentators to stoke the searing flames of racism without accountability or consequence, Smith was permitted to express a sweeping, headline-grabbing, social-media-inciting take without considering facts or circumstances. As one who has supported him in the past, I might wonder if it’s another example of his being overworked by a network that can’t get enough of him on its platforms. But this time, his lapse is too reckless and damaging to be pardoned.

When Smith says “this does not happen for a Black man,’’ he’s claiming that a White NBA great is being gifted an undeserving opportunity as a neophyte — Nash has no previous head-coaching experience — when such a raw chance never would be accorded a Black man in the league. Wrong. Wrong as one can be.

See Magic Johnson, Los Angeles Lakers, 1994.

See Doc Rivers, Orlando Magic, 1999.

See Isiah Thomas, Indiana Pacers, 2000.

See Mark Jackson, Golden State Warriors, 2011.

See Jason Kidd, Nets, 2013.

See Derek Fisher, New York Knicks, 2014.

Also see Tyronn Lue, Cleveland Cavaliers, 2016, who was a career assistant when summoned in midseason to replace a White head coach, David Blatt, a move that ended with LeBron James celebrating a historic Finals triumph over the Warriors.

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In fact, in a list compiled by NBC Sports, nine of the last 16 NBA head coaches hired with no previous coaching experience have been Black. Does Smith realize that the last three coaches to win championships — Lue, Golden State’s Steve Kerr and Toronto’s Nick Nurse — were hired without NBA head-coaching experience? That the Nets have employed eight Black head coaches since 1989? Would you like to do research, Stephen A., before exacerbating the tempest of racial relations in a divided America? And would ESPN like to make a statement about on-air credibility by at least reprimanding Smith and showing that the network actually cares about the veracity of its content? Nah, the aforementioned executives lack the requisite political testicles, already driving on the shoulder of the left lane when the center lane always makes the most sense in sports TV.

During his incendiary fit, Smith should have known the hire was directly attached to Nash’s close working relationship with Nets superstar Kevin Durant, who is Black. Nash’s individual workout sessions with Durant were essential during their time together with Golden State, where Nash served as a player development consultant for five years. They traded trash-talk out of mutual reverence, a Hall of Famer and two-time league MVP trying to maximize the monstrous skills of a future Hall of Famer, compelling Durant to tell reporters in 2018, “He’s someone I can talk to about anything and somebody I really respect. His basketball mind is probably the best I’ve been around. He tries to simplify the game and keep me conscious of those things as well. It’s simplifying and keeping it easy for yourself. I’ve learned so much. So many people taught me how to play. He’s continued to teach me different things I can put in my game. I’m very grateful for him.”

When Nets owner Joe Tsai and general manager Sean Marks sought a head coach, guess whose voice in the organization weighed paramount? Durant’s voice, in concert with teammate Kyrie Irving’s voice. As a tag team, they signed lucrative contracts with the Nets last year knowing they’d influence coaching and roster decisions. It’s well worth emphasizing that Durant and Irving, both given to robust activism during their careers, didn’t let race interfere with the head coach they desired. If Smith knows anything about the NBA — and he has covered the league for decades — he’d have realized the strong links between Nash, Durant and Marks, who played with Nash in Phoenix and became a close friend. He also would have considered how Nash has rejected other coaching and front-office offers through the years, preoccupied with his GM duties for Canada’s national team, his Warriors role and Hollywood production interests. Plus, given Nash’s time with Golden State, who wouldn’t want to channel the culture of Kerr, whose teams only won three championships and went to five straight league Finals?

But Smith saw only one thing: a white face. And he wondered why Nash was appointed when seasoned Black coaches such as Lue and Jackson were available. So, this somehow became a case of “White privilege’’ when the facts scream otherwise. If we must go down White/Black separation highway — for the record, I’d much prefer we all got along in this world as equals — first-time White NBA head coaches such as Kerr, Nurse and even Larry Bird in the wayback machine all have fared quite well. And just as Rivers has enjoyed a stellar coaching career that might end with another league title, in the Disney World Bubble with the L.A. Clippers, most Black coaches on the neophyte list have not succeeded. I don’t draw much from such data, but I thought Stephen A. might want to deal in a few facts.

If the conversation never should “stick to sports,’’ especially in 2020, what sports can do in such cases is try color blindness. And maybe give Nash credit for being anything but another accomplished White guy getting a cushy break. He has paid a measure of coaching dues working for the Warriors and helping not only Durant but Steph Curry. Also, Smith might be surprised that Nash has used George Floyd as his Twitter profile picture since that horrific day in May, when Floyd was choked to death by a White police officer in Minneapolis.

Steve Nash will use his voice as Nets coach: 'It's important to support  this fight'

“As a human being, it’s hard to live with racial injustice,” Nash told The Undefeated’s Marc Spears, a more responsible ESPN-employed voice in this instance than Smith. “It’s important for white people to take a deep look at what is occurring in our communities and what has been occurring for 400 years. A component of this conversation needs to be that white people need to not be offensive about white privilege or inequality. They just need to be honest, have those conversations and ask ourselves how we would feel if we had endured this 400-plus-year history. So, for me, it’s hurtful and it’s wrong. That’s why I have expressed my opinion on the matters because some of us are hurting and it’s not fair.”

It’s not as if the Nets didn’t consider Black candidates, such as interim head coach Jacque Vaughn, who will remain in Brooklyn as the league’s highest-paid assistant and would have been named permanent head coach had Nash rejected the Nets’ overtures. Vaughn, by the way, went 58-158 in 2 1/2 seasons as a head coach in Orlando. In a market where the dominant status of the dysfunctional Knicks never has been more vulnerable, the Nets went for the newsier hire. It’s a big story in New York, Nash coaching Durant and Irving; Lue or Vaughn coaching them is not a huge story, nor is it a huge story that retread Tom Thibodeau was hired by the Knicks. “After meeting with a number of highly accomplished coaching candidates from diverse backgrounds, we knew we had a difficult decision to make,” Marks said. “In Steve, we see a leader, communicator and mentor who will garner the respect of our players. I have had the privilege to know Steve for many years. One of the great on-court leaders in our game, I’ve witnessed firsthand his basketball acumen and selfless approach to prioritize team success. His instincts for the game, combined with an inherent ability to communicate with and unite players towards a common goal, will prepare us to compete at the highest levels of the league.”

I am not alone in admonishing Smith. “I was very disappointed in some of the guys talking about White privilege,” Charles Barkley said on TNT. “They’re like, `Well, this doesn’t happen to Black guys.’ And I’m like, `It happened to Doc Rivers. It happened to Jason Kidd. It happened to Derek Fisher.’ When you have a responsibility, especially when you have to talk about something as serious as race, you can’t be full of crap. You’ve got to be honest and fair. Steve Nash is a great player and a good dude. … Now, do we need more Black coaches in the NBA? Yes. Do we need more Black coaches in college football? Yes. Do we need more Black coaches in pro football? Yes. But this wasn’t the right time to say that today. Good luck to Steve Nash.”

Even Smith’s ESPN teammate, Jay Williams, fired back on Twitter: “Come on SA. Steve Nash being chosen over Mark Jackson/Ty Lue is not “White Privilege”.. 2 superstar black athletes ultimately made the decision & we know who they are and what they are about.”

At a time when people see color, count faces and point fingers, four Black NBA head coaches have lost gigs this season: Vaughn, Indiana’s Nate McMillan, New Orleans’ Alvin Gentry and the Knicks’ David Fizdale. In a 30-team league in which about 80 percent of the players are Black, there are seven head coaches of color — five are Black, Miami’s Erik Spoelstra is of Filipino descent, and Charlotte’s James Borrego is Hispanic. The number has slipped from the 14 minority head coaches during the 2012-13 season, meaning the four teams with vacancies will have pressure to hire Black coaches, with New Orleans and Philadelphia — which fired Brett Brown, who is White — interested in Lue. Most owners and general managers are not looking at race, not in the NBA. They would kill to find the next Rivers, so vital to the Clippers as a coach and to the league as a transcendent leader. Is it a problem that more Black assistants don’t get opportunities? Yes — and the Clippers’ Sam Cassell is among those who deserve shots right now. But unlike Magic Johnson in the ‘90s — a head-coaching hire comparable to the Nash appointment — there aren’t many retired Black superstars who want to coach in the league.

Chauncey Billups on Warriors being named 'coma' lineup: Are y'all kidding  me? | NBA Countdown | ESPN - YouTube

Chauncey Billups would be a natural, but he has aspirations to run a basketball operation. Juwan Howard, who would be in demand, prefers to stay at the University of Michigan for now, while Patrick Ewing is proving himself at Georgetown. Look, teams want a coach who can win and excite the fans, challenges more important than ever when the coronavirus could keep paying customers out of arenas well into 2021, or longer.

Not that Stephen A. Smith ever would apologize for swinging and missing badly. Acknowledging an egregious mistake would ruin his shtick. The next day, decibels rising again, he refused to back down: “I mentioned `white privilege’ yesterday. I have a message to those who feel I was wrong, that i need to apologize, that I don’t know what I’m talking about: I don’t give a damn what y’all feel. Y’all can kick rocks. I don’t give a damn. I’m not budging from my position one inch. I called it `white privilege’ yesterday. I’m calling it today. I’m calling it `white privilege’ a month from now, a year from now, five years from now.’’

Even when, in this case, it’s utter foolishness to say it. Smith should apologize directly to Nash. And the apology should be televised because, after all, the reason he’s on the air so much is so ESPN can squeeze him for all the attention his act can muster. Never mind that his subject matter is dangerous and flammable and filled with the hatred that makes America a sick place. Ratings are ratings!

BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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BSM Writers

Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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BSM Writers

5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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